Amazon Handmade Vs Etsy Table of Contents
Selling a handcrafted item is not easy. However, the e-commerce space provides different ways of doing that. Using an online marketplace is the first choice for small businesses and the major option in this category is Amazon handmade and Etsy.
So, in this post, we’ll be comparing Amazon handmade vs Etsy, since these two platforms are the most popular for selling handcrafted products online.
Amazon handmade is a section of Amazon that is meant for artisans and small businesses, it was launched in 2015. With Amazon, handmade artisans can reach their audience and easily make sales.
Amazon is the biggest online marketplace globally. You can buy virtually everything you want from Amazon. It has a large customer base as well which makes it one of the best choices for artisans and small businesses to make sales.
But, is Amazon handmade the best choice for your business? Find out more from this post!
Etsy is actually the biggest online platform for artisans; it was opened in 2005 particularly for artisans and vintage dealers. Most small businesses started from this platform. It has a user-friendly design and also has a large customer base for artisans.
These two marketplaces serve the same purpose. They help small business owners reach their customer base. The following are the similarity between Amazon handmade and Etsy:
Custom product: On Amazon handmade and Etsy, small business owners can offer handcrafted and distinctive products to a large number of online buyers. The two platforms are built for displaying and selling handcrafted items online, without setting up a website.
The following are the difference between Amazon handmade and Etsy:
For the difference, the first difference a business owner will notice is the signup process.
Now, let's check out the pros and cons of the two platforms.
Audience: Although Amazon handmade is a sub-section of Amazon, this e-commerce platform is the largest in the world. So, users can still search on Amazon and finds a product from Amazon handmade.
Great customer support: You can have your problem solved easily on Amazon at any time of the day.
Registration process: It’s very difficult to be accepted on Amazon handmade, it could take weeks or months. And sometimes, you’ll not be accepted to the platform.
Usability: Etsy’s web design is more user-friendly than Amazon.
Easy registration process: The registration process on this platform is super simple.
Product listing: Product listing on this platform is easy as well.
Selling fees: Selling fee is a must on Etsy, you can’t avoid it.
Etsy should upgrade its mobile version to accommodate users with mobile devices.
Both platforms are good for selling handcrafted products. But Amazon handmade is more difficult to get into. Etsy, the easy to sign up platform is also a great option but you have to pay more fees and put in more work to reach more audience. Also, while Etsy specializes in handcrafted items, Amazon is the largest online shopping platform in the world with Amazon handmade as a sub-section. So, as a business owner, if you want to reach more audiences use Amazon handmade, but you have to remember the tedious registration process. And if you want an easy-to-set-up online shop, use Etsy.
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Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.
Shopify is listed as the best ecommerce software related to Ecommerce Platforms. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.