Email marketing remains to be one of the most economical digital marketing channels. In any digital box, email marketing is a critical tool. Working out existing contact lists to nurture and involve potential customers can help customers maintain their engagement, track customer journeys, and boost sales through email marketing in combination with email automation. The popularity of e-mail newsletters, which help businesses and brands access their clients directly in their inbox, helps to ensure that few websites or social media property can have high visibility and commitment. Any business size requires a tool that can respond to email marketing needs.
Email marketing tools can monitor your contact lists, help you design and deliver persuasive emails, and track whether they were opened and read. The positive news is that e-mail marketing doesn't cost much and isn't a very complicated business. Many of these options have an attractive introductory scheme and some also provide new consumers onboarding services.
In order to build a source email, disseminate it to particular beneficiaries and integrate it with other back-end processes. This can include an accounting system, a customer relationship (CRM), and probably even an inventory administration system. It should be noted that any solution requires a variety of resources.
Companies can monitor their contacts by retaining the names and an email addresses list or by building a dynamic, demographic, and commitment segmented subscriber database. The amount of resources allotted for the email marketing approach depends on which tool you want to employ.
Several older email marketing technologies were developed to reach laptop and PC-based email consumers. Designs have been adapted and refined for larger displays and to improve click-through experience. While numerous e-mail marketers have now enabled emails and newsletters to be viewed on mobile computers, transitioning to a mobile-first approach is also a plausible strategy. According to Statista, in 2022, mobile internet traffic accounted for 50.51% of all internet traffic in USA alone.
More people are now viewing their emails through their mobile devices due to the convenience. Consider that mobile payment solutions have now merged with the smartphone. Furthermore, solutions like Apple Pay or Google Pay have enabled the integration of mobile transactions. These mobile payment solutions makes mobile marketing become a lot more relevant.
In optimising emails for the small mobile screen, it is important to ensure that they deliver the same experience as when viewed on the computer. Savvy advertisers not only take advantage of endless ways to start campaigns, they are also familiar with the guidelines for the creation of productive emails for small screens. Therefore, due research should be done before embarking on email marketing campaigns directed to mobile phone users.
The success of image and video sharing experiences such as Instagram or TikTok show that consumers appreciate photos with effects and animations through long text streams. The truth is that consumers value images. Although the text is still required, the best way to keep it short, sweet, and timely. E-mail marketers now have the opportunity of generating fresh markets and sharing coherent brand stories on various channels with a concise e-mail marketing strategy.
Marketers can also consider developing Dark Mode, which is now a common desktop and web user interface (UI) convention. Dark mode subdues bright colors and enables the reading of text and images from dark backgrounds. The Dark Mode battery-backed component also helps mobile devices to last longer with fewer pixels.
Artificial Intelligence (AI) has been increasingly incorporated into email marketing . AI boosts email marketing mechanics such as assessments for A/B and smarter segmentation for the media. Based on the number of details that you will flow from your CRM and your programs, AI can personalize email content down to the individual. This will be immensely beneficial in increasing the quality and content efficiency of the marketing campaigns for various consumers.
In our email marketing analysis, we test the best available email marketing solutions for generating newsletters, constructing subscriber lists, setup auto-respondents, and other contact tools, such as social network management and web analytics applications. To do this, we have picked Campaigner and Mailchimp for their emphasis and feature sets as the best pure-play email marketing services. If you need a more complicated platform to construct robust workflows to automate email campaigns, HubSpot and Salesforce Pardot are recommended and are best used as complex marketing automation solutions.
There is a very deep contrast between one-off messages and lengthy contacts when it comes to email marketing. Email marketing strategies for one-off messages are great as you can send an automatic email response to anyone. On the other hand, tools for marketing automation are more convenient for extended email or drip campaigns.
This could include observing the customer journey and recording the different touchpoints from interaction to closing sales. Marketing automation systems also provide enormous capabilities when you are searching for a reference for a product order from a subscriber list. E-mail marketing solutions have now evolved and extended into broader ecosystems themselves. Products such as Zoho Promotions now integrate CRM, workflow, and even social media incorporation into a broader variety of services.
Email marketing is one of the best marketing strategies that help you to scale up your business with a high return on investment.
However, the best email marketing tool will get you a much-needed result. So, let’s see the 7 best email marketing software that will help you to take your business to the next level.
Constant Contact is one of the best email marketing software around, it is an easy-to-use email marketing tool and also a beginner's friendly tool. With constant contact, you can manage your email list, contact list, the marketing calendar, email template, etc.
Each account you subscribe to on Constant Contact has a built-in social media sharing button, Facebook ad integration, image library, etc. If you have a Shopify store, you can integrate your store with Constant Contact.
Constant Contact has over 100 advanced mobile-optimized templates that help to engage and convert your readers to buyers.
Constant Contact has a drip campaign that is very easy to use. Their email deliverable is top-notch and actually the best in the industry.
If you encounter any problem with their service, you can reach out to them via phone calls, emails, live chat, etc.
This email marketing software provides training videos that guide users on how to use the product. They also provide an in-person live program to users in the United States. All these programs help business owners to learn how their tools can be helpful for their business.
Sendinblue is both email marketing software and SMS marketing software that help marketers, and it is mostly used in Europe. This email marketing software is very easy to use and users can create engaging email content with this email marketing tool. They have a simple drag and drop features that make things easier for new users with no experience in the email marketing world can use.
This useful tool is packed with exceptional features that enable users to send transactional emails, choose the best time to bulk emails, send follow-up emails, plus a superb feature that ensures email deliverability.
They have a free plan that allows you to send up to 300 emails per day and all the emails sent will have their brand name on it. However, their paid plan starts fro $25 per month.
Their paid plan has some quality features like sales CRM, Facebook ad integration, landing page builder, etc.
This is a well-known CRM and email marketing software and you can start using it with their free service.
This email marketing software allows you to customize your email for each subscriber based on some factors like region, device, and other details from your subscribers.
HubSpot is packed with useful resources that help you to scale up your business. It has an all-in-one marketing tool like CRM, sales tool, email marketing tool, etc.
With their free version, you can send 2000 emails, have an unlimited number of subscribers. You can also create a landing page with their service, create a custom popup and signup form, monitor your online ad, etc.
To get more additional service you can subscribe to their paid package which starts from $45 per month.
Drip is an exceptional email marketing software that is mostly used by digital marketers, bloggers, eCommerce websites, etc. This email marketing tool has lots of great features that make email marketing easy for users.
Drip email marketing software allows users to easily integrate their email service to popular website builders like WooCommerce and WordPress.
Their email marketing software has great features that set it apart from other amazing email marketing software.
Their customer care service is also great and one of the best in the email marketing tool space.
Their plan starts from $49 per month.
Their plan starts from $9 per month with an amazing email marketing service that helps to take your business to the next level. You can integrate this email marketing software with over 800 apps like WordPress, Shopify, etc. Their service helps you to customize your email.
This is among the most popular email marketing software around due to its free service. Their service comes with an easy drag and drop email builder.
You can integrate this email marketing software with most website builders.
Aweber is one of the best email marketing tools around; it is an easy-to-use email marketing platform and you can integrate it with most website builders.
It has lots of exceptional features to help you scale up your business. Their customer care service is great as well.
With their free plan, you can only manage 500 email subscribers, after that, you can choose to upgrade to their paid service which starts from $19 per month.
The enhancement of marketing solutions within a broader landscape is a definite development that has been seeing for many years. Choosing which email marketing software to employ should not only be focused on its functionality as an effective e-mail marketing method, but also on how it can be used to cover the whole marketing requirements of an organization.
Scroll down to read our indepth Marketing Automation Platforms guide. What you should know, Marketing Automation Platforms features, price plans and support. Pros and Cons of Marketing Automation Platforms as a marketing automation, everything is explained below.
Email Marketing Software Table of Contents
Email Marketing Software Sendinblue Premium is a software company that specialises in marketing-automation software for small to enterprise level businesses.
Email Marketing Software Sendinblue Premium is listed as the best marketing-automation software. Sendinblue Premium was founded in 2012 in Paris, France and currently has over 248 employees registered on Linkedin.