Email marketing in South Africa refers to the distribution of a wide variety of marketing content to South African and international customers and potential customers through the use of email marketing software in South Africa. Examples of email marketing in South Africa include transactional emails, transactional emails, transactional newsletters, and special offer transactional emails. Email marketing in South Africa is a tool that companies use to foster relationships with South African customers while also publicising their wares and services.
Email marketing initiatives in South Africa produce the highest return on investment compared to all other types of marketing. Because many of the applications for email marketing in South Africa offer functionalities that are interchangeable, selecting the one that is most suitable for your South African company can be challenging.
Best Email Marketing Software South Africa Table of Contents
Lets see how Sendinblue Premium compare to other marketing automation platforms out there.
Name | Rating | Established | Head Office |
---|---|---|---|
Sendinblue Premium | 9.9 | 2012 | Paris, France |
ActiveCampaign | 9.9 | 2003 | Chicago, IL |
GetResponse | 9.8 | 1998 | Wilmington, DE |
Autopilot | 9.8 | 2012 | Sydney, Australia |
Mailchimp All-in-One Marketing Platform | 9.8 | 2001 | Atlanta, GA |
iContact Pro | 9.7 | 2003 | Morrisville, NC |
Omnisend | 9.7 | 2009 | London, United Kingdom |
Drip | 9.7 | 2013 | Minneapolis, MN |
HubSpot | 9.7 | 2006 | Cambridge, MA |
Exponea | 9.6 | 2015 | London, United Kingdom |
eSputnik | 9.6 | 2013 | Newark, DE |
BuyerGenomics | 9.6 | 2013 | New York, NY |
*please check with the vendors directly for the latest pricing.
Name | Price | Duration |
---|---|---|
Sendinblue Premium | $0 - $65 | Per month, Per month, Per month, |
ActiveCampaign | $9 - $279 | Per month, Per month, Per month, Per month, Per year, Per year, Per year, |
GetResponse | $15 - $RequestPricing | Per month, |
Autopilot | $0 - $299 | Per month, Per month, Per month, Per month, |
Mailchimp All-in-One Marketing Platform | $000 - $₹770 | Per month, Per month, Per month, Per month, |
iContact Pro | $0 - $30 | Per month, Per month, Per month, |
Omnisend | $0 - $RequestPricing | Per month, Per year, Per year, Per year, Request Pricing, |
Drip | $15 - $19 | Per month, Per month, |
HubSpot | $45 - $Free | Per month, Per month, Per month, Per month, Per year, Per year, Per year, Per year, |
Exponea | $RequestPricing - $RequestPricing | |
eSputnik | $1.99 - $RequestPricing | Per month, Per month, Per month, |
BuyerGenomics | $GetaDemo - $GetaDemo |
Name |
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Sendinblue Premium Features
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ActiveCampaign Features
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GetResponse Features
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Autopilot Features
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Mailchimp All-in-One Marketing Platform Features
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iContact Pro Features
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Omnisend Features
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Drip Features
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HubSpot Features
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Exponea Features
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eSputnik Features
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BuyerGenomics Features
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Customer service is very important when using a marketing automation like Sendinblue Premium.
When investing in and dealing with a marketing automation for your South African business, timely customer support is essential.
Customer service includes assistance in installation, training, troubleshooting, upgrading, and cancellation of a product or service.
Your marketing-automation solution should offer customer support that includes Phone answering services, Live chat support and Email customer service support.
Sendinblue Premium and ActiveCampaign offer support where clients are able to call or contact the helpdesk via email or a chat service.
Name | Support Rating | Support | Languages |
---|---|---|---|
Sendinblue Premium | 8.2 | Phone, Email | German, English, French, Italian, Portuguese, Spanish |
ActiveCampaign | 8.9 | Phone, Email, Live Chat | Danish, German, English, Finnish, French, Indonesian, Italian, Dutch, Polish, Portuguese, Spanish, Turkish, Vietnamese, Chinese (Simplified) |
GetResponse | 8.5 | Phone, Email, Live Chat | German, English, French, Italian, Polish, Portuguese, Russian, Spanish |
Autopilot | 8.9 | Phone, Email | English |
Mailchimp All-in-One Marketing Platform | 8.7 | Phone, Email | Afrikaans, Arabic, Belarusian, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Irish, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Icelandic, Italian, Japanese, Central Khmer, Korean, Latvian, Lithuanian, Macedonian, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swahili, Swedish, Tamil, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified), Chinese (Traditional), Maltese |
iContact Pro | 8.9 | Phone, Email, Live Chat | English |
Omnisend | 9.1 | Phone, Email | English |
Drip | 8.8 | Phone, Email | English |
HubSpot | 8.7 | Phone, Email, Live Chat | German, English, French, Japanese, Portuguese, Spanish |
Exponea | 9.6 | Phone, Email, Live Chat | German, English |
eSputnik | 9.5 | Phone, Email | English, Russian, Ukrainian |
BuyerGenomics | 8.8 | Phone, Email, Live Chat | English |
Ensure that the marketing automation solution you decide upon provides the exact range of tools your organisation needs. Check MARKETING AUTOMATION is a good fit for your South African business.
The best email marketing software for South African business owners is Sendinblue Premium. Sendinblue Premium is a email marketing software company that serves South African business oweners and customers. Sendinblue Premium specialises in email marketing software for small to enterprise level South African businesses.
Scroll down to read our indepth Email Marketing Software South Africa guide. What you should know, Email Marketing Software South Africa features, price plans and support. Pros and Cons of Email Marketing Software South Africa as a marketing automation, everything is explained below.
An important factor for South African business owners to consider when looking for a Marketing automation like Sendinblue Premium is the support and educational resources the Marketing automation platform can offer.
Choose a marketing automation that is considered an industry-leader with a well tested and well known software platform.
If you are thinking of using the Sendinblue Premium platform you will need to know that Sendinblue Premium is marketing automation that you can rely on.
Overall rating | 82% |
Support Rating | 92% |
Setup Rating | 82% |
Price Plan | Price | Price Plan Duration |
Free | $0 | Per month |
Premium | $25 | Per month |
Premium + | $65 | Per month |
Enterprise | ||
unknown |
Overall rating | 89% |
Support Rating | 92% |
Setup Rating | 89% |
Price Plan | Price | Price Plan Duration |
Lite | $15 | Per month |
Plus | $70 | Per month |
Professional | $159 | Per month |
Enterprise | $279 | Per month |
$9 | Per year |
Overall rating | 85% |
Support Rating | 92% |
Setup Rating | 85% |
Price Plan | Price | Price Plan Duration |
Basic | $15 | Per month |
Plus | $49 | |
Professional | $99 | |
Enterprise | Request Pricing | |
Overall rating | 89% |
Support Rating | 92% |
Setup Rating | 89% |
Price Plan | Price | Price Plan Duration |
Silver | $0 | Per month |
Gold | $29 | Per month |
Platinum | $99 | Per month |
$299 | Per month |
Overall rating | 87% |
Support Rating | 92% |
Setup Rating | 87% |
Price Plan | Price | Price Plan Duration |
Free | ₹0 | Per month |
Essentials | ₹770 | Per month |
Standard | ₹1155 | Per month |
Premium | ₹23 | Per month |
000 |
Overall rating | 89% |
Support Rating | 92% |
Setup Rating | 89% |
Price Plan | Price | Price Plan Duration |
For < 5 | $0 | Per month |
000 subscribers | $15 | Per month |
For 5 | $30 | Per month |
000 - 9 | ||
999 Subscribers | unknown | |
For 10 | unknown | |
000 - 14 | unknown | |
999 subscribers | unknown | |
For 15 | unknown | |
000+ subscribers | unknown | |
Expert Service Additions | unknown | |
unknown |
Overall rating | 91% |
Support Rating | 92% |
Setup Rating | 91% |
Price Plan | Price | Price Plan Duration |
Free | $0 | Per month |
Standard | $16 | Per year |
Pro | $99 | Per year |
Enterprise | Request Pricing | Per year |
$0 | Request Pricing |
Overall rating | 88% |
Support Rating | 92% |
Setup Rating | 88% |
Price Plan | Price | Price Plan Duration |
High Volume | $19 | Per month |
Basic | $15 | Per month |
Pro | ||
unknown |
Overall rating | 87% |
Support Rating | 92% |
Setup Rating | 87% |
Price Plan | Price | Price Plan Duration |
Marketing Hub Free | Free | Per month |
Marketing Hub Starter | $50 | Per month |
Marketing Hub Professional | $890 | Per month |
Marketing Hub Enterprise | $3200 | Per month |
Free | Per year |
Overall rating | 96% |
Support Rating | 92% |
Setup Rating | 96% |
Price Plan | Price | Price Plan Duration |
Exponea Core | Request Pricing | |
Omni‑Channel Orchestration | ||
Web Optimization Platform | unknown | |
Product Recommendations | unknown | |
Predictions | unknown | |
unknown |
Overall rating | 95% |
Support Rating | 92% |
Setup Rating | 95% |
Price Plan | Price | Price Plan Duration |
Free | $1.99 | Per month |
$5 | Per month |
Overall rating | 88% |
Support Rating | 92% |
Setup Rating | 88% |
Price Plan | Price | Price Plan Duration |
HubSpotMarketing Hub Free | Get a Demo | |
Act-OnProfessional | ||
Mailchimp All-in-One Marketing PlatformFree | unknown | |
unknown |
One of the most successful email marketing platforms in South Africa is called MailChimp. Better click-through rates, unsubscription rates, and open rates are three of MailChimp's other features available to South African business owners that contribute to the platform's widespread appeal in South Africa. The fact that Mailchimp offers free plans in South Africa is one of the reasons email marketers favour using the Mailchip email marketing software platform in South Africa.
MailChimp is used for email marketing by 64 percent of South African small businesses. The free plan offered by the company enables South African business owners to send approximately 10,000 emails per month. If you go with the paid plan, South African business owners have the ability to save up to 2000 contacts.
AWeber is an email marketing software platform in South Africa that is both affordable and dependable. An intelligent email designer in South Africa will gather logos, photos, brand colours, and information from various websites and social media platforms in order to create email templates that are ready to send to South African and international customers.
South African users need to pay if you want to take advantage of all of Awebers email marketing features. The price of membership goes up in direct proportion to the total amount of registered South African subscibers. AWeber is available at no cost to South African users who have fewer than 500 subscribers on their mailing list.
Sendinblue is a reliable all-in-one platform for email marketing in South Africa that meets all of your needs. Helping South African customers is the primary focus of the company's activities. Sendinblue's capabilities for South African email marketers include Facebook, Chat, CRM, SMS, Email, and even more, but these are just some of the highlights.
South African marketers have the ability to automate a variety of functions, including chat, CRM, inbox, and SMS marketing. As a direct consequence of this, you will have an easier time writing persuasive emails. Sendinblue is able to automate the process of acquiring customers on your behalf.
Email marketers in South Africa who want to send up to 300 messages per day can immediately sign up for a free plan that offers this capacity. More than 60 responsive email templates are available to South African users through Sendinblue's services.
The process of sending action-triggered emails in South Africa to your email list is what's referred to as email automation. The event that sets off the action can be anything at all, such as a birthday, a seasonal greeting, or even automated blog updates. It reduces the amount of manual labour involved in maintaining contact with your South African and international customers and helps to cultivate new leads.
In this article, we take a look at some of the most effective email marketing automation software available to companies in South Africa and discuss how South African marketers can use these tools to enhance your online presence and generate more sales over the course of time.
Keeping in mind that the automation of email in South Africa makes marketing more personalised, and therefore more effective and relevant in the modern world.
HubSpot is widely regarded as one of the best tools for email marketing automation in South Africa across a variety of domains and applications, including the standardisation of automated workflows for South African email marketing software.
Free to use for South African small businesses, HubSpot's customer relationship management (CRM), email marketing automation, and landing page builder all come standard. HubSpot, the world's first all-in-one CRM (Customer Relationship Management) platform, was established in 2004.
The email marketing software company HubSpot price per month in South Africa begins at $50 and includes up to 1,000 contacts for a single email marketing campaign.
OptinMonster is an email automation tool in South Africa that will assist you in constructing email lists for your commercial websites that have a high rate of conversion in South Africa. Using OptinMonster's advanced email-handwriting software and built-from-source database, it only takes a few minutes for South African email marketers to generate basic email forms for use on landing pages in South Africa.
It gives South African marketers the ability to categorise leads and customers based on their past behaviours and then direct those individuals straight into the automated marketing campaigns in South Africa. OptinMoster's basic plan can be purchased for $19 per month (billed annually) in South Africa, while the Pro plan can be purchased for $59 per month (also billed annually). There are also several discounts available to South African users who opt for pre-payment.
With prices beginning at just $9.99 for a 30-word email, ActiveCampaign is one of the best tools available to South African marketers that can be purchased in the modern era.
ActiveCampaign is a customer relationship management (CRM) in South Africa as well as an email marketing and automation tool. There is also an option for a free trial period of 14 days which South African business owners can take advantage of, and it is currently utilised by over 75,000 organisations located all over in South Africa and the rest of the world. With prices beginning at just $9 per month in South Africa, this solution is within the price range of virtually all startups and small businesses.
LeadSquared helps South African email marketers to streamline the contact scoring processes by simply automating and combining sales activities for increased efficiency in South Africa. This results in increased effectiveness for email marketing campaigns in South Africa. As a consequence of this, it enables businesses to convert a greater number of leads into South African customers through the use of intelligent lead generation and conversion processes.
Plans for email marketing automation offered by LeadSquared in South Africa begin at $150 per month (with annual billing) and can cost as much as $400 per month for more complex workflows.
in South Africa Over 350,000 users are currently taking advantage of the marketing automation service provided by GetResponse.
GetResponse's email marketing platform in South Africa has prices that start as low as $15 per month, and this plan includes 1,000 contact lists.
ConstantContact offers South African marketers the ability to send more than 200 million automated emails which are dispatched each and every day in South Africa and the rest of the world. One of the pioneers in the field of email marketing automation in South Africa, Constant Contact was founded in 1998. Because the business communicates with potential South African and international customers on a daily basis at a rate of over 200 million messages, it may have the most engaged customer base of any company in in South Africa and the rest of the world.
ConstantContact isn't quite as innovative as some of the other email marketing software in South Africa; however, if you're just looking for basic email marketing in South Africa, it's a really cheaper option for South African marketers to consider.
Ontraport is an excellent choice for South African start-ups and small businesses in South Africa that require a straightforward business automation software and that make use of tools such as customer relationship management (CRM), email marketing automation, and reporting. In addition to this, Ontraport has undergone a number of feature updates, and it also boasts a fantastic South African and international community.
Depending on the number of registered users, the monthly cost of the service in South Africa can be either $99 or $79 for 1,000 contacts.
The requirements for enterprise email marketing software in South Africa are typically more stringent than those for other tools. We examine the top five email marketing automation platforms in South Africa that are suitable for use by South African enterprise businesses. In this section, we will explain the reasons why these South African providers continue to be among the best, as well as the reasons why you should select the enterprise email marketing software provider in South Africa that is most suitable for you.
Enterprise is a term used in the software as a service (SaaS) industry in South Africa to describe a large company that may have hundreds of employees and is able to process thousands of leads in South Africa and internationally. South African business owners need a system that the entirety of your sales and marketing team can use without any issues. South African business owners will also need a platform that gives you the ability to manage a large number of South African potential customers and leads in South Africa.
One of the top three most popular email-based marketing platforms in in South Africa and globally is ActiveCampaign.
Email marketing platform ActiveCampaign in South Africa is one of the few that offers CRM integration in addition to email marketing, making it a desirable choice for South African businesses. Over the past few years, they have made significant improvements to the functionality of their South African reporting and attribution tools, as well as their level of integration with common enterprise CRMs like Salesforce in South Africa.
The team at ActiveCampaign excels above and beyond the competition in terms of security, deliverability, and compliance in South Africa. South African marketers won't need days of training, expensive consultants, or any of that other nonsense because their product is easy to use.
In the field of enterprise marketing and CRM software in South Africa, HubSpot is among the most well-known and widely used solutions available to South African email marketers. It would be to South African email marketers advantage to track down a single solution in South Africa that covers analytics, automation, and CRM and offers more features.
ActiveCampaign provides access to approximately 90 percent of the core features offered by HubSpot in South Africa at a cost of approximately $250, while a few additional tools can be purchased for a total of $99 in South Africa. There is a high probability that the cost per month for an enterprise organisation will be at least $2,400 per month to South African users.
This convenience comes at a cost to South African business owners.
HubSpot in South Africa is actually comprised of four products that cooperate with one another: a free CRM, a Marketing Hub, a Sales Hub, and a Service Hub. HubSpot is designed to be an all in one solution for South African business owners looking to scale.
Marketing via email in South Africa is one of the most accessible and cost-effective forms of marketing currently available. Be careful in your selection, and go for a tool in South Africa that's not too expensive but has a tonne of useful features and is simple to operate. Before committing to a particular product in South Africa, you can test out the majority of South African email marketing solutions for free.
It is essential to decide on an email marketing software in in South Africa that will contribute to the growth of your South African company.
Certain software products for email marketing in South Africa go far beyond the capabilities of standard South African email marketing tools.
Email marketing in South Africa is a fantastic instrument that can help you establish the identity of your brand. Putting an emphasis on the South African customer and providing outstanding service to them is the simplest way to accomplish this goal in South Africa. However, keep in mind that although the majority of the services may appear to have reasonable prices at first, the costs may quickly escalate to unaffordable levels for South African business owners.
When executed properly, email marketing in South Africa can be an extremely useful instrument for South African companies. There are many advantages to using email marketing in South Africa, and these advantages apply regardless of the kind of business you run in South Africa and internationally.
You don't have to make email marketing in South Africa all about making sales; instead, you can use it to cultivate strong relationships with the South African people who buy from you. Email in South Africa is often thought of as a form of communication that is simultaneously more personal and more professional than other modes of contact in South Africa, such as phone calls or texts.
It is more likely that you will see a South African higher conversion rate if you send out emails that provide specifics regarding special offers or promotions in South Africa. This is due to the fact that South African people who receive your email marketing in South Africa are individuals who already have an interest in the products or services that you offer.
Email marketing is a platform that allows for open communication in South Africa; South African marketers can send emails to everyone on your mailing list, and there are no restrictions in South Africa on the number of times those emails can be viewed or how far they can spread. When it comes to email marketing in South Africa, there are no such rules to follow, in contrast to platforms such as social media, which are limited by complex algorithms.
Your South African and international audience can easily be kept abreast of any new products or services that you are developing in South Africa, and you can also provide them with regular updates on your progress.
This could take the form of a confirmation email containing login information in South Africa or a request to click on a link in order to confirm certain details.
Transactional emails in South Africa are those that are sent for the most common purpose of verifying whether or not an order has been placed or whether or not there has been a change to the delivery date.
Email marketing can take the form of sponsorship marketing in South Africa, which is a type of email marketing in which one company pays another company in South Africa to promote their marketing campaign or newsletter by including information about the sponsoring company. When you are trying to entice a new South African audience to visit the website of your company or the social media accounts it maintains, you can employ this method of marketing in South Africa.
Emails that are sent to prospective South African customers by sales teams in South Africa in an effort to engage those customers and close a deal are known as leads.
For instance, this could be an automated message sent by an e-commerce company in South Africa to a customer who has been browsing but has abandoned items in their basket, or it could be an introductory email sent to a new South African contact who has expressed interest in doing business with the company.
When a customer stops responding to other types of email marketing in South Africa, this can trigger a re-engagement email. This could be a sign that the South African customer is more interested in engaging with the brand's products or services over the phone or on their own time rather than relying on third party channels in South Africa. Relying on third party channels can be costly for South African businesses.
Re-engagement emails are frequently used by South African retailers and e-commerce websites to encourage customers in South Africa to revisit their websites after an extended absence.
However, it is always best to choose the email marketing software in South Africa that offers the best results. The majority of email marketing software in South Africa will offer a rate of approximately 80-90 percent.
South African business owners are able to personalise email layout and appearance, and send the appropriate message to the appropriate person thanks to the wide variety of pre-made designs and email templates that are available to South African marketers on email marketing software platforms in South Africa.
If you use an email marketing software platform in South Africa that provides in-depth analytics and reports, South African marketers will have the ability to see exactly how successfully their marketing campaigns are being executed in South Africa and the rest of the world.
With email list segmentation in South Africa, South African marketers have the opportunity to divide South African and international clients into a variety of distinct categories according to the behaviours, interests, and other fields that can be customised.
Email marketing software in South Africa enables businesses to divide their customers into different lists. It is possible to improve open and click rates by customising content specifically for different stages of the sales funnel, which ultimately leads to an increase in sales and revenue for your South African business.
There is an abundance of totally free email marketing software in South Africa that is available for use by small South African businesses. There are even some that will let you have an unlimited number of email addresses under their service in South Africa. Nevertheless, it is essential to make certain that the email marketing software platform in South Africa provides all of the features that your company requires and that there are no additional costs involved to the South African business owner.
Whether or not your email is sent during the appropriate time of the day in South Africa can have an effect on whether or not it is read by the South African and international customers who receive it. Some South African businesses will run special promotions in for their customers' birthdays or other significant events in their lives in South Africa.
The price of software for email marketing in South Africa will vary significantly from platform to platform. Certain South African email marketing software platforms make certain add-ons available, for which South African users must pay an additional fee. The vast majority of email marketing software in South Africa provide different pricing tiers, and your selection should be based on either the number of contacts currently stored in the database or the number of emails you intend to send in South Africa.
The vast majority of email marketing software in South Africa provide free trials, allowing South African businesses to test out the service before committing to paying for it in South Africa. In this category are companies such as Mailchimp, Constant Contact, and Sendinblue all offer limited free tiers in South Africa.
There are laws around privacy and data protection in South Africa. When using email marketing software in South Africa make sure that your South African and international marketing list is opt in. There may be possible fines of blacklisting of your domains if you abuse your email marketing software in South Africa.
Make sure that the sender name and email address you use accurately represent your South African business. This will increase the likelihood that emails will reach their inbox in South Africa.
Email marketing software systems in South Africa improve productivity, streamline your South African and international sales cycle, and offer additional product services to make your South African customers even happier.
Sendinblue Premium is the best Email Marketing Marketing automation solution by overall rating based on price, support and feature set.
Sendinblue Premium is the cheapest Email Marketing Marketing automation solution, price plans start at $0 and goes all the way up too $65 depending on the plan.
Some Email Marketing Marketing automation providers offer free plans, but its best to go with a provider that 100% is able to fulfill your needs rather than go cheap. Especially for your South African business.
The most popular Email Marketing Marketing automation solutions are Sendinblue Premium, ActiveCampaign, GetResponse, Autopilot. This is measured by number of active users and overall rating.
Read our detailed marketing automation reviews below.
If you feel some of the above marketing automation solutions are not quiet what you are looking for or perhaps you would just like to see some alternatives. See our highly rated list of marketing automation below.
You can read some of our Marketing automation side by side vs page comparisons.
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