Starting An Ecommerce Business In Germany

Name	Support Rating	Support	Languages
Shopify	8.4	Phone, Email	English
Shopify Plus	8.5	Phone, Email, Live Chat	Danish, German, English, Finnish, French, Hindi, Japanese, Korean, Malay, Dutch, Norwegian, Portuguese, Spanish, Swedish, Thai, Turkish, Chinese (Simplified), Chinese (Traditional)
WooCommerce	7.4	Phone, Email	Afrikaans, Arabic, Danish, German, English, Finnish, French, Hebrew, Italian, Japanese, Korean, Dutch, Norwegian, Spanish, Swedish, Turkish, Chinese (Simplified)
Volusion	7.3	Phone, Email,	English
3dcart	8.4	Phone, Email, Live Chat	English
Big Cartel	8.1	Phone, Email	English
Ecwid	9.6	Phone, Email	German, English, French, Indonesian, Italian, Dutch, Portuguese, Russian, Spanish
Ecomchain	9.7	Phone, Email	Arabic, German, English, French, Gujarati, Hindi, Italian, Latin, Malayalam, Nepali, Punjabi, Polish, Portuguese, Spanish, Urdu, Chinese (Simplified)
Kooomo	9.4	Phone, Email, Live Chat	Xhosa, Tonga (Tonga Islands), Samoan, Maori, Maltese, Fijian, Tibetan, Chinese (Simplified), Vietnamese, Uzbek, Urdu, Ukrainian, Turkish, Thai, Telugu, Tatar, Tamil, Swedish, Swahili, Serbian, Albanian, Spanish, Slovenian, Slovak, Russian, Romanian, Quechua, Portuguese, Polish, Punjabi, Norwegian, Dutch, Nepali, Malay, Mongolian, Macedonian, Marathi, Malayalam, Lithuanian, Latvian, Latin, Korean, Central Khmer, Georgian, Japanese, Italian, Icelandic, Indonesian, Armenian, Hungarian, Croatian, Hindi, Hebrew, Gujarati, Irish, French, Finnish, Persian, Basque, Estonian, English, Greek, German, Danish, Welsh, Czech, Catalan, Bulgarian, Bengali, Arabic, Afrikaans
Contalog	10.0	Phone, Email	English
PayMotion	10.0	Phone, Email	Arabic, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified)
Upclick	4.0	Phone, Email	English

Starting An Ecommerce Business In Germany And Things You Need To Do

Research is the first thing to do when starting an eCommerce business in Germany. By carrying out research, you won't be working off a hunch; because running an eCommerce business in Germany is an investment you have to take seriously. Hence you have to carry out research about the eCommerce model you want to use for marketing your German product to your audience in the German and other parts of the world.

There is no particular business model that works for all business types, so before choosing a product for your German business online business, you have to know the different business models available, and that's one of the benefits of carrying out research before starting an eCommerce business in Germany.

If you have a slim budget and you don't want to handle and store your product for your German audience or spend much when starting your business in Germany, dropshipping could be a good business model for you.

On the other hand, if you like the idea of having your own warehouse storing your products in Germany or else where, that means you will be investing more money from the start. So, it is left for you to decide how to start your German eCommerce business online. Note that you have to sort out things like shipping and delivery in Germany and internationally when you sell products online using ecommerce.

Before starting an eCommerce business in Germany, you have to decide the business model to use for your German eCommerce shop.

Niche Research For Your German Ecommerce Business

Pick a product niche for your German eCommerce business. This is among the most crucial parts when starting an eCommerce business in Germany. Don't just start by selling anything or everything to your online audience in Germany; make sure to carry out research in order to know what to sell, your German audience and how to communicate, their favorite hangout spots like Tiktok, Facebook, Instagram, Twitter, etc., and other important factors that will help you to market your online products to them in Germany.

There are resourceful tools online to help you with this part when starting your German brand, like Google Trends. You can use it to know the number of people that are looking for your product in the German and beyond, then you can decide to pick or do extra research to know what you have in the German market and how your product will help your German customers more than your competitors' product.

Choose A Product For Your German Online Business

After the first two parts, it is now time to choose the right product for your German and international audience. Finding the right product in your niche can be a challenging task for most business owners and entrepreneurs in the German, but you don't need to worry again when it comes to this part, as there are lots of tools online to help you with this process.

So, after choosing a niche, you can use the same tool, "Google Trends," to find out more about the different products people are looking for in that niche. So, go ahead and choose a niche that German audience will find interesting. Note that you can also specify the location to Germany you want to use Google trends.

If you want to present the right product to your German and international audience, you have the best selling product and how to present your products to them online with your German ecommerce store.

So, before starting an eCommerce business in Germany, you need to take this part seriously as it will help you to take the right part when starting your eCommerce business in the German and other parts of the world.

Study Your Target Audience In Germany

After the research, the next phase will be to know your target audience. You can start your German business without knowing your target audience. There are things you need to know about your audiences, like their location in the Germany and other parts of the world, their age group, their gender, and other important factors that will help you when targeting them with Google and Facebook ads in Germany.

So, before starting your German eCommerce business, study your audience. This way, you can present the right product to them using the right channel and messages.

Source Your Ecommerce Product For Your German Audience

The next stage after studying your German audience is to look for where to get your products from for your online ecommerce business in Germany. There are lots of places to source your products online internationally and in Germany; however, you have to be careful while choosing suppliers when getting your products to sell. Especially offshore manufacturers and suppliers that are not in Germany.

For example, if you want to get your product from a particular vendor, check the review and comments from previous customers from Germany they have on their website. You can as well use Google my business to learn more about the shop you want to source your products from for your online shop in Germany.

Choose A Business Name That Your Audience In Germany Likes

Go ahead and choose a name for your German business. While at it, be sure to choose a name that relates to the product or service you are offering to your German and international customers. It is advisable to use the same business name as your domain name. Hence, when choosing a business name for your German business, check if it is available online as a domain name. A simple search with with a web hosting platform in Germany will help you to know if the name is available.

Create A Logo For Your German Online Store

The next step for setting up your German online business is to design a logo for your business. This part is very easy with the help of some online tools for creating logos available online in Germany. However, you can outsource it to a freelancer to help you.

SEO Knowledge To Market Your Ecommerce Shop In Germany

Once you have setup your ecommerce store and people in Germany are able to buy from it. It is time to learn the basics of SEO; the knowledge you have here will help you to structure your site for Google and other search engines to index your German site. So it appears on search engines in Germany.

SEO is not rocket science, and you don't need a lot of resources to learn it before applying what you learn to your German online business. Hence, when starting an eCommerce business in Germany, don't skip this part as it will help you to know how to structure your business for your German and global customers with your website.

Create An Ecommerce Store For Your German Business

After learning the basics about SEO, you can go ahead and create your German eCommerce shop. This is one of the best stages when starting an eCommerce business in Germany. This process is very simple with the use of some website builders. However, you can choose any website builder based on the type of business you want to set up in the Germany.

The importance of using a website builder for your German eCommerce shop is that it removes the need for having a developer handle your German eCommerce shop. Hiring a development programming team can be very costly and take many months. Online ecommerce website builders can have a fully functionaly ecommerce site online in Germany in 1-2 days.

On the other hand, if you have a large budget for your German business and the time, you can start by using the service of website developers to design a professional website for your German eCommerce business. Irrespective of what you pick, be sure to have an intuitive and user-friendly website for your German eCommerce business.

Ecommerce Marketing Strategies In Germany

There are numerous marketing methods you can use to promote your German eCommerce business, and this includes the following:

Ecommerce Email Marketing In Germany

This is one of the best marketing methods for promoting your German eCommerce website, and it is advisable to start your email list once you start running your German eCommerce shop.

There are different strategies for getting your German customers' email addresses, and one of the best methods is by giving out useful information to your audience in exchange for their email addresses. Email lists in Germany have to be opt in. You can only email people in Germany who have agreed to recieve your messages. This method works out perfectly well and while you use it to grow your German online business, make sure to provide useful information to your audience in Germany instead of trying to sell your product to them once you have their email address.

Social Media Ecommerce Marketing In Germany

Social media marketing is one of the best methods of creating brand awareness and promoting your new German ecommerce business to your target audience. You'll make good use of this method if you understand your international and German audience. So, with the data you have from studying your audience and the market, you can use popular social media platforms like TikTok, Instagram, Pinterest, Snapchat, Facebook and Twitter.

If you study your German customers very well, you'll be able to know what resonates with them in Germany (This will help you to create the right content for them). Find out places where they hang out the most online in Germany (i.e., the social media platform they use the most), how they consume content, and how to create something that will resonate with them and make them buy from your German online ecommerce store.

When starting an eCommerce business in Germany, make sure you don't skip the research, as it will save you buying stock you cannot sell and paying for ecommerce adverts that do not convert well in Germany.

Ecommerce Blogging And SEO In Germany

Content creation is one of the major parts you have to pay attention to when running an online store in the German or from any part of the world. And that's where blogging and SEO come into play.

With your ecommerce blog, you can create content and attract visitors to your German eCommerce website organically. A blog also allows you to get your German customers' email addresses, so a blog is important for creating your ecommerce email list. When starting an eCommerce business in Germany, being able to scale up your business with content is a very cost effective way to generate sales from your audience in Germany. The problem in ecommerce blogging and seo takes time, it can be 6 months to 2 years and you need to produce articles regularly on your German ecommerce shop.

On the other hand, blogging will give your German customers a reason to visit your site and, at the same time, help your ecommerce shop to rank high on search engines in Germany.

So, make sure to always create content for your ecommerce shops blog if you want to grow your German audience and business. When creating content for your audience, use common keywords they use while looking for your product online to create content aimed for your German and global audience. This will help Google and other search engines to index your site in Germany and make it visible to your German customers when they are looking for a product you offer.

To make things easy for you as a German business owner, you can outsource the content creation to a freelancer. In today's online digital space, there are different types of content you need to create for your German and international ecommerce audience apart from article text content, and this includes; video, graphics, and audio content.

Ecommerce Facebook Ads And Google Ads In Germany

It is very important to use Facebook ads or Google Ads to promote your ecommerce business internationally and in Germany, mostly when starting your business. This will help you to create awareness in Germany and also reach a large audience who is interested potentially in buying your product.

Facebook and Google adverts help German ecommerce owners to choose the right audience, location, and other important factors that will help you to make more sales in Germany. So, don't taking the time to learn the Facebook and Google ad platforms when marketing your product to your customers in the German and other parts of the world.

There are lots of benefits you'll get by using online marketing methods for your German ecommerce business. You can choose to market your German business to a German audience alone or to prospects interested in your ecommerce products from other parts of the world. So, make a budget for running Facebook or Google ads when starting an eCommerce business in Germany in order to reach a large audience and make more sales.