Enterprise Email Platforms Table of Contents
The price you pay per email is determined by the number of recipients you wish to send it to. In order to assist you in locating the application that best meets your requirements, we examine the top email marketing platforms available at each price point.
ActiveCampaign is an all-in-one platform that can be used for email marketing, automation, and CRM. It is competitive with the most well-known names in the industry, and its pricing is determined by the features offered rather than the number of contacts in your address book. ActiveCampaign's enterprise version can be purchased for a price that is not prohibitively expensive.
When it comes to marketing automation software, Adobe ActiveCampaign is a fantastic option that competes well with the likes of Adobe and Oracle. It provides you with 90% of everything you require from a complete marketing suite, and it does so at a price that is a fraction of what the majority of software providers are demanding; in addition, it is simple to use.
Sendinblue is very comparable to ActiveCampaign in a variety of respects. There are some key differences in functionality that you must take into consideration. Sendinblue bases its pricing on the number of contacts, which is advantageous for businesses that maintain extensive customer databases. The longer the term, the higher the price per unit will be.
Nevertheless, if you favour the user interface or the particular feature offerings, this could be a viable alternative for you.
Oracle's Eloqua is a business-to-business (B2B) solution that is aimed at enterprise-level organisations and offers many of the same advantages and drawbacks as IBM's Watson. However, due to a user interface that is noticeably more intuitive than that of IBM's Watson Campaign Automation, it is possible to operate it with a little less difficulty.
Eloqua is a good choice to consider if you are in need of the most robust collection of features and have the budgetary flexibility typical of an enterprise. The majority of email marketing platforms determine their pricing based on the size of your contact list; however, forward-thinking businesses such as ActiveCampaign are working to change this.
A record of the email addresses of recipients, also known as a bulk email list, is kept by a company before sending out an email marketing campaign to those recipients. In most cases, this email inventory is made up of the addresses of customers who have previously shown interest in a particular brand or already have an established relationship with that brand.
Email marketing best practises no longer include sending out emails in large quantities. A list of recipients' email addresses that has not been filtered or otherwise modified in any way is known as a regular bulk email list. This raises the likelihood that a message will be ignored, deleted, or even labelled as spam because of its content.
One definition of a targeted email list is one that caters to the specific requirements, preferences, and objections of each current and potential client. The use of this type of bulk email list gives marketers the ability to create marketing campaigns that are more specifically tailored and personalised. By compiling a targeted list, a company can ensure that they will always have returning clients.
A company can improve its ability to understand its audience and increase its return on investment (ROI) by using segmented bulk email lists. Even though it is against the law, some people still engage in the practise of buying email distribution lists in order to send unwanted emails in the name of espionage.
With SendPulse, you have the option of selecting a pre-designed subscription form or designing your own form from scratch to complement the aesthetic of your brand. It is important for marketers to design engaging subscription forms that are able to quickly collect the necessary information from their ideal customers. It is best practise to request a user's name and email address during the subscription process so as not to aggravate the user during the process.
A powerful piece of marketing equipment that assists in the expansion of a mailing list is known as a lead magnet. In order to obtain customers' contact information, marketers often provide free useful content. In order to assist marketers in understanding the topics that are of interest to their target audience, lead magnets are frequently presented in the form of an ebook, a checklist, or a guide.
Delivering content that is highly targeted and pertinent is the primary goal of segmentation. In order to accomplish this goal, a mailing list must first be segmented according to a variety of criteria. You can, for instance, segment your audience using SendPulse according to their gender, occupation, location, age, and the activities they engage in on your website. Alternatively, you can use pre-made segments.
Developing an email subscriber base is a crucial tactic for online marketers. Eighty percent of business professionals believe that customer retention can be increased through email marketing. To ensure that a company only communicates with customers who have a genuine interest in the goods or services it offers, a marketer must frequently revise the mailing list.
Because it is a form of owned media, an email list is one of your most valuable assets. An email list won't be affected even if you get penalised by Google and drop out of the search engine results page rankings.
An email list is a list of email addresses as well as other data, such as name, location, interests and other collected data. Other types of data that can be included on an email list include name, gender, and location. This can be accomplished through the use of a website, social media accounts, events, signup sheets in-store, and many other methods.
Online methods such as websites, pop-ups, embedded signup forms, and social media accounts can all be utilised to compile mailing lists. You can also collect information offline at your events or on signup sheets placed in your store.
According to the DMA Marketer Email Tracker, the average expected return on investment for email marketing is $42 for every dollar spent on the strategy. In comparison to the return on investment offered by other channels, such as pay-per-click (PPC) advertising, the return on investment offered by email marketing is only $2 for every $100 spent.
A/B testing the subject lines of your emails can provide insights into the type of value proposition that is most likely to resonate with your target audience. For instance, marketers can determine whether or not their audience is interested in the content they are producing by analysing the click-through rate or open-to-click ratio of emails sent to their subscribers.
Although it is not possible to produce exhaustive email lists overnight, there are other, non-traditional methods of growing email lists that are just as quick and effective as traditional sign-up forms for email addresses. The following are some examples of common methods:
Embedded signup forms that are static are best put on webpages with a high volume of traffic in areas that are easily visible. embeded signup forms are not as intrusive and serve as a gentle reminder to the visitor that they have the option to sign up for whatever it is that the website is offering.
Pop-ups have a conversion rate that is, on average, 11.09%, with the top 10% having a conversion rate of approximately 42%. You run the risk of receiving a penalty if you do not follow the guidelines for interstitial ads provided by Google. Google did state, however, that the penalty would not have an effect on the aforementioned types of interstitials when they are used in the appropriate manner.
E-commerce companies frequently make use of pop-ups and overlays in order to significantly expand the size of their email lists. When deploying pop-ups or overlays on your website, here are some of the more common examples of what NOT to do.
A compelling invitation to take action is essential for a useful pop-up. One of the best practises is to offer a discount, a sales notification, or some other form of value exchange in exchange for the customer's email address. Timing is everything in this situation, and it will be essential for you to locate a time that is unique to the page on which you will be implementing this pop up.
When a new user navigates to a page that lists products on your website, a welcome pop-up window will automatically display for them. You have the option of setting it up so that it appears after 7 seconds or after 30% of the page, depending on the preferences and routines of the user who is browsing the website.
A carefully crafted exit intent pop-up has the potential to save 10-15% of visitors who may have otherwise been lost. The exit-intent technology monitors a user's interaction with a website page in order to determine when a pop-up should be displayed. They increase the likelihood that visitors will stay on the site by attracting their attention and providing a compelling reason for them to do so.
Throughout the customer journey, promotional pop-ups may appear and make use of exclusive discounts and offers. You need to achieve relevancy if you want to create a promotional pop-up that has a high conversion rate. Determine where your customer is in the buying journey by first determining what stage they are currently in.
When it comes down to it, promotional pop-ups frequently play on people's emotions. For example, people are more likely to part with their personal information in exchange for receiving something that is exclusive to their experience and for the opportunity to save money.
People who have been on the website or page for a predetermined amount of time are the only ones who see the pop-up window that contains the lead generation offer. This makes timed pop-ups an excellent tool for generating leads. If they leave your website in fewer than five seconds, it is safe to assume that this visitor is not interested in what you have to offer.
The process of applying interactive elements of game playing to a lead capture form in order to encourage engagement with that form is referred to as gamification in list building.
Blu Dot, an online retailer of furniture, has been, to put it bluntly, killing it with giveaways. They recently celebrated their 20th anniversary by giving away furniture worth $5,000 as a gift. Also ran a promotion called the Modern Heist, in which they gave away a 1972 El Camino stuffed with furniture that they had designed themselves to members of the general public.
A squeeze page is a dedicated landing page for lead capture that is designed to extract as much information as possible from a visitor. It's normal for squeeze pages to have high bounce and exit rates; don't worry about it. Include a link to the homepage or the pages devoted to the various product categories if you want visitors to explore additional areas of your website.
Utilizing a variety of notification types is a mailing list growth strategy that has proven to be effective. These notifications can appear as overlays on landing pages depending on the type of notification that is being displayed.
Notifications of impending sales, also known as pre-sales, are a helpful strategy for building email lists that make use of various marketing psychology and convenience strategies. Being a part of something exclusive before the rest of the world can participate is a powerful motivator in the minds of millennials. Also, the feeling of exclusivity, also known as having first dibs, is what encourages many people to sign up for the service.
Another method for providing shoppers with exclusive access is to extend an invitation to sign up for updates regarding new collections. It's possible that your visitors and customers will be more interested in hearing about new arrivals if you sell items that are in particularly high demand and have a history of selling out quickly.
Notifications when products are brought back into stock can be used to collect the information of customers who are ready to make a purchase but are unable to do so due to a lack of product availability. Because of this, demand levels can be easily identified and monitored, which provides a wealth of information that is helpful for marketers and product managers to have. If you use this information, you should see an increase in revenue as well as a continuation of your existing customer base.
A content upgrade is a piece of content that is gated and can only be accessed by entering an email address. Businesses can offer content upgrades to website visitors in exchange for their email addresses. In the realm of e-commerce, this can refer to anything from restricted access to a sale open only to members to actual gated pieces of written content such as catalogues and guides.
A non-intrusive method to encourage mailing list subscriptions is to provide users with the option to join an email list. However, in accordance with the rules of GDPR, the check box option cannot be pre-checked. Customers are already accustomed to providing their information in a protected setting when making purchases in stores.
When starting from scratch to build an email list, well-planned and executed customer loyalty and referral programmes can be of assistance. Rewards-based programmes have the potential to attract brand-new subscribers while also nudging existing subscribers to upgrade to a higher plan.
Having a customer loyalty programme is an excellent way to grow your email list and encourage repeat business. Because they do not see enough of a benefit in participating, 38 percent of potential customers opt out of loyalty programmes. Provide some really noteworthy advantages in order to get the most out of your customer loyalty programme and to make the most of its potential as an efficient strategy for list building.
After you have built up a customer base that is dedicated to your brand, the next step is to tap into the potential of marketing through word of mouth. According to the data, people are more likely to trust the recommendations of their friends and family members than they are to trust the communications of brands. Customers who successfully refer new clients to your company are rewarded through referral programmes. Referral programmes work.
Construct an efficient distribution plan for your referral programme, which should include promoting it on your website, in email newsletters, and in the email signatures of your employees. The need to make an investment in referral management software is one of the many overhead costs associated with referral programmes. It is only when you have dozens, or even hundreds, of affiliates promoting your products that it is worth your time to make the effort.
Embedded signup buttons on social accounts are one type of social media strategy that can be used to increase the number of email subscribers. Freebies and competitions to win stuff. Instagram stories, in particular, include features such as polls, quizzes, and Q&A sessions, all of which have the potential to generate user engagement. Followers can sign up to take part in the activity by visiting a landing page that can be driven traffic to.
Lead Generation Cards are an excellent tool for increasing engagement among your followers and converting them into rs. All you need to do is send a tweet with an expandable card attached to it, and it will immediately begin entering the user's name, email address (based on what was entered in the settings), and @handle so that they can directly from Twitter.
You can expand the size of your email list by using offline channels to their full potential. Using signup sheets at your store or checkout counter can help you convert customers who walk in to people who sign up for your mailing list. Trade shows provide businesses with excellent opportunities to network with other wholesalers as well as sell their products directly to end users.
Include a call-to-action or a QR code that directs people to a page where they can sign up for paperless news if you are sending marketing collateral to potential customers through direct mail. The vast majority of people prefer to receive information about sales digitally rather than in the conventional manner, and digital promotions are simpler to administer in comparison to traditional ones.
When it comes to email marketing, some of the best practises include avoiding practises such as buying email lists and using opt-in sequences. If it is determined that a company has violated any of these regulations, the company will be subject to significant financial penalties. Both the European Data Privacy Act and the CAN-SPAM act of 2003 in the United States have significant legal repercussions that could have serious consequences.
The creation of email mailing lists remains at the top of the list of the most widely used and successful marketing strategies. Email marketing is unrivalled in its effectiveness when it comes to engaging with customers on a personal level. Email lists that have been curated and highly personalised in nature are a surefire way to generate repeat business for your eCommerce website.
Email marketing is a fantastic place to begin if you are looking for an innovative approach to reach your target audience and bring in a greater number of repeat customers. These strategies will assist you in locating the appropriate tools and developing an efficient email marketing strategy that will keep your audience engaged and ensure that they remain paying customers.
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Sendinblue Premium is a software company that specialises in marketing-automation software for small to enterprise level businesses.
Sendinblue Premium is listed as the best marketing-automation software related to Enterprise Email Platforms. Sendinblue Premium was founded in 2012 in Paris, France and currently has over 248 employees registered on Linkedin.