Marketing automation is when companies apply software systems and web-based tools and services to implement, manage and automate the tasks and procedures of marketing. As a result of automation marketing, firms can replace a huge part of manual work with automated processes. For example, they define sets of rules, and emails are sent automatically according to those rules.
Automation tools, when used efficiently, can allow you to identify your target group of customers and deliver them the right content.
Automation marketing is widely used by marketing departments. Due to automation, marketers do not implement repetitive tasks, thus cutting the expenses significantly. Besides, as automation excludes manual processes, it can minimise human errors and maximise efficiency. All those factors contribute to increased profits of businesses.
All the benefits mentioned above lead to the company's growth in terms of both size and complexity.
Statistics prove that those companies that use automation tools may expect to have a 10% or more increase in revenue within 6-9 months. Besides, companies with a targeted email strategy make more sales at a cost, which is less than non-targeted prospects.
Despite the positive financial impact, according to marketing specialists, the most important benefit of automation marketing is saving time.
Marketing intelligence includes code tracking with the purpose to monitor the online behaviour of consumers. After that, marketing professionals analyse and discover patterns, which they can use for the behaviour-based segmentation of customers.
Business development is concentrated on the marketing funnel. It aims to move potential consumers through the funnel, from its wide end (initial brand awareness) to the narrow end (deciding to buy). Automation marketing implements this task using segmentation and influence based on the interests of consumers, quality leads collection, behaviour and attitude. The fundamental means of automation targeting is email, social networks, SEO and content marketing.
Workflow automation means automating internal processes to have a well-working marketing department. It can refer to such processes as budgeting, digital asset management, etc.
When you develop your automation marketing strategy, you should follow these best practices:
One of marketing automation purposes is to make your work as simple as possible. This feature is achieved through the following features of automation marketing:
Here are some examples of the usages of the features mentioned above :
Automation marketing also has indirect benefits. One of those benefits is building relationships with warm qualified leads. Another benefit is that automation marketing gives an opportunity to integrate your qualified leads into the CRM (customer relationship management) system and provide them with appropriate content.
There is a list of software systems that can be used for marketing automation. We advise you to start by exploring reviews of available options before choosing one that best meets your needs. Some of the top performers in this industry are HubSpot, Omnisend, Marketo and Pardot.
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Automation Marketing Table of Contents
Automation Marketing Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.
Automation Marketing Shopify is listed as the best ecommerce software. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.