Chile Ecommerce Table of Contents
Chile is the seventh most populous country in Latin America with over 18 million inhabitants. As of June 2017, Chile's Internet users accounted for 14.1 million, representing 77percent of the country. WeAreSocial reports 56% of online traffic in 2017 on computer systems and desktops (16% less than in 2016), while 42% on cell phones were (Increase of 34 percent). Using of broadband is widely distributed, but speed and cost can differ between places. In 2017, 60% of the population had a smartphone, of which 86% were between 18 and 35 years of age, according to Pewglobal. The most popular search engines include Baidu (0.01 percent), Yahoo! (0.98%), DuckDuckGo (0.05%), Google (97.73%), MSN (0.03%) and Bing (1.16%).
E-commerce in Chile has more doubled over the last five years. In 2017 online B2C revenues in Chile crossed US$3 billion, an incredible 20 percent growth since 2016 estimated by the Santiago Chamber of Commerce. The demand for this segment has come from numerous domestic and foreign players, including the existing retail company. Many conventional stores invest in technical and logistical solutions that allow consumers to enjoy online shopping. currently, 3% was accounted for GDP in the Chilean digital economy and It should be up to about 4.5 percent by 2020.
Chiles e-commerce B2C increased its sales by 15% to 3 billion dollars in 2017. Chile has an internet population of 12.4 million, and 5.7 million were online shoppers, aged 15 and over. Phone sales in the country are increasing, with 40 percent making mobile purchases monthly. Alibaba, Groupon, and other international e-commerce only frequently use Chileans in addition to online purchases from B2Cs from major Chilean retailers, for example, Cencosud, Falabella (Almacenes Paris, Jumbo, Easy), and Ripley, Chileans online also regularly.
E-commerce revenues in Chile grew by 30% over the 1st quarter of 2017 and totaled USD 864 million in the first quarter of 2017. In 2017, the net revenue of e-commerce hit $3.7 billion, up 20% from 2016. E-commerce websites supplement retail shops because Chileans often search for online items before they make a physical purchase.
Chile has 13 million daily users on social media with an income of 71%. 68percent of the users of social media had regular access to the social network. Chile has 12.3M Facebook subscribers, 51% of whom are females. More than 70% of all Facebook users in Chile are between 18 and 44 years of age. Facebook (68.31%), YouTube (13.46%), Pinterest (9.6%), Twitter (5.53%), Instagram (2%), and Tumblr (0.67 percent)are the most popular social networks in Chile.
falabella.com is Chile's largest e-commerce player. The company's turnover amounted to US$673 million. Paris.cl's sales are US$324 million and Ripley.cl's sales are US$246 million. In all, 25 percent of Chile's online revenues come from the top three stores.
The rankings of the stores are based on each store generating sales in Chile. These stores can be domestically focused and only sell in their country or work globally. Only revenue generated in Chile has been considered for this assessment. Funidelia.cl is one of Chile's fastest-growing shops. Sales in 2020 amounted to approximately US$3.6 million. In the last year, its sales growth stood at 27%.
Market growth in Chile, as reported in the Statista Digital Market Outlook, anticipates continuing in the next few years. The annual compound rate of growth (CAGR 20-24) was expected to be 12percent for the next four years. This decrease indicates a moderately inundated market compared with a 31 percent annual rise. The 55% internet penetration into Chile is another measure of market saturation. In other words, 50% of Chileans have purchased at least one product online in 2020.
EcommerceDB considers taking five groups. Toys, Hobby & DIY are Chile's biggest markets, accounting for 28% of eCommerce sales in Chile. Followed are furniture and appliances of 24%, electronics & media of 23%, the fashion of 19% and food & personal care of 6%.
Chilexpress is the most popular provider of online shopping services In Chile. Among those stores, 35% listed Chilexpress as one of their suppliers, whose service they use to transport their products.
Shipping information is built on orders from the main country in which the store derives much of its online sales in Chile. The stores that should be considered are the ones that provide details about their suppliers.
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