E-commerce Branding Table of Contents
Building an e-commerce brand, which will be recognised amongst people, is crucial in every business.
What is an e-commerce brand?
It is not just your brand name and visual logo, but it's the voice of your business, its personality. It is the way people perceive your brand and talk about it. In brief, it is the first thing that people think of when they read or hear the name of your brand.
An e-commerce brand is crucial to survive in tough competition and grow your business. When customers know and like your brand, they will often prefer buying from you and become loyal customers. That means longer relationships with your customers, which will ensure sustainable growth for your company.
Your company must have a clear vision. Your company's vision is the goal it has to achieve. It is not a monetary goal but an impactful one.
To be able to define your vision, you may think about the origins of your company, remember the history of its foundation, the inspiring idea behind the business. Also, think about your customers and what they will feel after using your product or service.
All these ideas are the foundation of your company and its brand.
Values are things, which are important to you and your potential customers. Your whole activity must be guided by your values; it has to be reflected in all the departments of your company.
You can define your values giving answers to the following questions:
The voice of your company is its personality, its uniqueness, and how your company is presented to people when you speak to your potential customers. For example, your company may be authoritative, funny, helpful, supportive etc.
Regardless of what type of voice you choose, make it memorable and consistent as it makes you famous.
Visuals of your brand include logo, typography and colour. These are the visible issues, which people associate with your company.
It is often said that the logo is the face of your company and its brand. It is a unique mark or a picture that belongs to your company.
Logos have seven types, the most common of which are wordmark and lettermark, which feature the company's name.
Typography is the appearance and the writing style of the text in your logo. The following five font types are the most common:
According to researches, effective use of colours can increase the brand recognition by up to 80%. Presented below are the main branding colours and their explanations:
You can create a memorable and strong E-commerce brand in the following ways:
The following is some advice from market leaders of popular E-commerce companies.
Scroll down to read our indepth Ecommerce Platforms guide. What you should know, Ecommerce Platforms features, price plans and support. Pros and Cons of Ecommerce Platforms as a ecommerce, everything is explained below.
Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.
Shopify is listed as the best ecommerce software related to Ecommerce Platforms. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.