The country of India has a population of about 1.3 billion people, 50% of her population is under the age of 30, and as a result, the potential of doing business in the country is limitless. This is an important fact a business owner should consider before setting up his business in the country.
Business culture in India is quite distinct from other Asian countries around her. However, let’s get to know more about the business culture in the country. This will help business owners and entrepreneurs who are looking for how to start a business India to achieve their business purpose in the country.
The hierarchical structure is followed in the country and decisions are made by top-ranking officers. It is advisable to get a third party for your business meeting in the country. A third party will help to make things easier for you.
Businesses relationships are established based on personal relations. A phone call is a preferred method of reaching out to your business partner. And it is recommended to book appointment three weeks in advance.
You can present a gift to your Indian business partner, it is allowed in the country. However, your gift should not be expensive or grandiose.
Handshake is the best form of greeting in India, but you have to wait for your female business counterpart to extend her hand before greeting her. Business cards are exchanged after greeting, it is recommended that you have one side of the card written in Hindi. And while exchanging the card, make sure you do that with your right hand.
When meeting your business counterpart in the country, make sure you look smart, a suit and tie will do the magic.
Let’s see how you can set up your business in the country
Here is the general rule for setting up your business in the country
The first step is to choose a product/service you want to offer to the people. The best way to do this is by researching a particular product/service you want to offer to them. Study the market; find out if there is a high demand for the product you want.
The research will help you to know if there is a demand for your product and the people that will most likely patronize you. You also have to study your competitors to know the areas where they are missing out and see how you can fill in that gap. This how to start a business India guide will help you to choose the right direction for your business. However, Google is a resourceful tool for carrying out research for your business.
The next best step to take when setting up your business in India is to pick a business name for your company. Google is your friend here as well, you can use it to know if your business name is available or not. However, it is advisable to choose a name that is easy to remember and also a name that relates to your business. Also, choose a simple name for your business and also use the name as your domain name.
Register your business at the appropriate body in the country.
It is pertinent to have a website for your business, your website will serve as your online address and people can reach out to you via your website. You can as well display your goods and services on your website.
You have to treat your website the same way you treat your business, this involves writing content for your site, writing product descriptions, answering questions, etc.
You should also have your contact details on your site so that customers can reach out to you for any problem.
The possibility of growing your business with your website is limitless. So your guide on how to start a business India won’t be complete without this part
The marketing part is made easy with your website for both online and offline advertising. When you advertise your product online you can refer people to your website where most of their questions will be answered the sample thing goes to offline marketing.
When marketing your product you have to use the right medium where you have most of your customers. For example, if you are selling clothes probably Instagram or Pinterest will be the right social media platform for marketing your product. If you offer a professional service like website design, LinkedIn will be the right platform for that.
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How To Start A Business India Table of Contents
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