How To Start An Online Boutique

How To Start An Online Boutique

How To Start An Online Boutique

Definition Of Online Boutique

An online boutique is a small online shop, which usually sells fashionable and highly specialised products such as clothing or accessories. The prices of the products in online boutiques are significantly higher than in traditional stores.

Online fashion shops have great growth potential. For example, in the US, the share of online fashion products in the total retail eCommerce sales was approximately 30% in 2019.

To start an online boutique, you will need some skills.

Passion and drive

In the real world, it is not easy to conduct a small business. It means being involved in a lot of paperwork, dealing with taxes and other issues. That's why if you do not have the drive and passion, you will fail.


Networking has a crucial role in online business. Even if you can offer high-quality products to your customers, you may be unaware of other things like website design. Networking will help you find highly qualified experts to solve such kind of problems. Here are some tips on how to start networking.

  • Get registered on LinkedIn and find relevant groups.
  • Register in an association available in your industry or find general associations, such as Small Business Development Centers.
  • Attend conferences and get connected with other boutique owners and entrepreneurs.
  • Join an online community.
  • Use your family and friends.

Digital marketing

You need to have some knowledge of digital marketing. Do not be afraid if you are far from this field. There are many good resources, which will help you learn the tools and techniques of digital marketing. Here are some examples:

  • DigitalMarketer
  • HubSpot Academy
  • LinkedIn Learning
  • Relevant blogs and YouTube videos from experts.


You should understand what kind of costs you may bear, how to manage your expenses, etc. You can get information on all these issues on the internet.

Time Management

Everybody likes being their own boss. However, along with the advantages, you should not forget that you would have no less responsibility. You have to organise everything on time; otherwise, you will lose the game. There is good news - today, there are applications and tools designed for time management.

Main Steps To Start An Online Boutique

Understand Your Product Niche

You may have an idea to start an eCommerce business without knowing what product to sell. You should identify it because it has to be suitable for your product category when setting up your online store. When deciding what product to sell, think about your target customers, preferences, interests and needs. You have to offer your customers a valuable item if you want to establish long-term relations with them.

Choose An Ecommerce Platform For Your Online Boutique

In this step, you have to build your online store (an eCommerce platform). You will have a wide range of platform options to choose from without having experience and specific knowledge. First, check BigCommerce, Shopify and WooCommerce.

Develop A Business Plan

A business plan will guide you along your way. It will be also useful to attract investors and to apply to a bank for additional assistance. The business plan must consist of the following main chapters:

  • Market research
  • Business model of your boutique
  • Financial planning
  • Marketing strategy

Choose A Name And Domain

Here are some tips to create a unique name for your online boutique.

  • Originality. Try to be different and include an emotional and inspiring feature of your online business in the name.
  • Memorable. You have to make people remember your brand. You can collect opinions from your network.
  • Availability. When you choose a name for your boutique, check if that name is available.

Locate Your Clothing Suppliers

Discuss all the concerns with your suppliers: before choosing a supplier, ensure the quality of supplied products, level of their support, etc. You can check the reviews of the supplier before establishing business relationships.

Build Your Website

There are many website builders, which provide many tools to build a well-working website. All you need to do is research and discover the most convenient website builder, which offers a plan relevant to your preferences and budget.

Launch Your Boutique

After setting up all the necessary steps of building your website, test its functionalities and publish it.

Begin Marketing

Marketing is an ongoing process and the key to success in any online business. There are many different marketing tools and approaches such as social networks, email-marketing tools, content marketing, etc.

Continuous Monitoring

After launching the business, you must analyse it to understand your strengths and weaknesses. Based on the outcomes, you will be able to improve your work and obtain more success.

Scroll down to read our indepth Ecommerce Platforms guide. What you should know, Ecommerce Platforms features, price plans and support. Pros and Cons of Ecommerce Platforms as a ecommerce, everything is explained below.

Overview of How To Start An Online Boutique

Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.

Shopify is listed as the best ecommerce software related to Ecommerce Platforms. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.

Best ECOMMERCE Solution By Rating

Get our stories delivered

From us to your inbox weekly.

Learn more about Shopify. Try Shopify now