Leads Generate Table of Contents
Usually leads should hear back from a company after starting up a conversation and providing some personal information for a trial or subscription, etc.
Leads are included in the consumer funnel, where visitors become customers after the initial stage of just being aware of the brand. Leads are classified according to how qualified they are and what stage of the consumer funnel they are in. Here are the main types of leads.
These leads are the result of marketing. However, these leads are not yet ready to buy your product and are not yet open to receiving a marketing call encouraging them to buy.
For example, these are people who have merely filled in a basic form to receive an initial offer.
These are prospects who have expressed interest in your product and may very likely become a paying customer.
For example, people who have filled in a form that involves asking a question about a particular product or service.
Here you deal with people who have actually used your product and have expressly indicated that they are ready to become a paying customer.
For example, when a user tries a trial version and after that starts asking for more information about paid plans.
These are the customers who have communicated with your customer service and indicated that they want to buy a product or a service.
Lead generation includes the processes of attracting prospective clients and strangers and transforming them into people who have an interest in your products and services. You can use different lead generation tactics and strategies such as blog posts, discounts, coupons, etc.
Here are the steps of the lead generation process.
You should keep in mind that in this step you have to offer the visitor something which has a value for him, in order to convince them to provide you with their personal information.
If your customer fills out the form, the lead generation process for this particular customer is at its end.
We can conclude that the most important part of the process is being able to get a customer to the landing page and convincing him to provide his data. That means you need to promote your landing page. There are different marketing channels for promoting your landing page. Here are some examples:
This is a very efficient way to promote your landing page. Usually, the aim of content is to provide readers with free, useful and interesting information. You can place CTAs in your content and if your readers are interested in content, they will probably click on the CTA and end up on your landing page.
The purpose of an advertisement is to make people take action. Be sure to match your advertisement with your landing page and your specific offers. You have to offer your visitors everything you promised in your ad.
Making use of social networks is a relatively easy method of guiding people to take a action. For example, you can build a swipe up option or use Facebook bio links. Besides, you can make numerous posts related to your offerings and include CTA buttons.
Referral marketing is also called word-of-mouth. Referral marketing helps you spread information about your brand among more people, which surely increases the probability of you collecting more leads.
There is one more option when it comes to lead generation, and that is buying leads. Although buying leads is easier and less time consuming compared to organic lead generation, it has many disadvantages, in particular:
To conclude, you should be careful when implementing your lead generation strategy, in order to avoid taking unnecessary steps and to make sure that you use all your marketing channels efficiently.
Scroll down to read our indepth Ecommerce Platforms guide. What you should know, Ecommerce Platforms features, price plans and support. Pros and Cons of Ecommerce Platforms as a ecommerce, everything is explained below.
Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.
Shopify is listed as the best ecommerce software related to Ecommerce Platforms. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.