Marketing Automation Tool

Marketing Automation Tool

What Is Marketing Automation

Automating marketing processes allows organisations to use technology to automate the marketing functions while minimising costs, increasing profits, and streamlining operations. Marketing automation refers to new software technologies and systems designed specifically for marketing departments and companies to more easily and repeatedly market on multiple channels online and offline. It helps businesses and marketing professionals by simplifying the marketing process, increasing productivity, increasing sales, and reducing waste.

Today's marketing automation software provides businesses and marketers with improved methods of conducting and managing their marketing functions, which are essential in maintaining successful businesses. The core function of this software system is to track, organise, and test different marketing campaigns. Once a campaign is tested and proven, it can be launched across an entire marketing network. Moreover, the campaign can be re-evaluated at any point by using personalised reports. It allows marketers to make the necessary adjustments on campaigns that do not work optimally.

The benefits of marketing automation include increased profitability, more time for customers, optimised customer experience, and more time for market research and development. With inbound marketing, marketers and experts have access to the right people at the right place and at the right time. They do not need to search out leads individually or spend time gathering leads manually. They need the internet and a marketing funnel automation platform to streamline all their marketing functions from lead generation, purchasing, and service delivery to generating leads and tracking and analysing customer experience. Inbound marketing provides the correct information at the right place and the right time, allowing marketers and experts to focus on the most promising prospects. It results in more revenues, more business, and more success.

What Does Marketing Automation Do

Marketing automation is a popular term in the internet marketing world. It refers to an automated software solution that automates specific components of your online marketing. For example, this automation can be as simple as automatically automating a basic task (such as collecting customer information about prospects) or automating an entire marketing strategy, providing you with a fully hands-off approach to the marketing process. Not every business can be completely automated, but even a good percentage of businesses can use some form of marketing automation to streamline their process and make running the business easier.

If you are wondering how it can benefit you, marketing automation allows marketers to focus on more critical tasks such as designing and developing new products and services, writing content, and tracking the performance of the site or page. With all of these tasks taken care of by marketing automation solutions, marketers are free to focus on marketing strategies that ultimately benefit the business. With automation solutions taking care of the mundane tasks, marketers can focus more time and attention on finding new ways to bring in new customers, generating new sales leads, and helping existing customers grow their businesses. In many cases, marketers can find enough automation to take care of half of their job. Some solutions even allow marketers to take care of half of the task and give them time to focus on the other half by letting them run the program in the background while they continue to work on other tasks.

Marketing automation software solutions are designed to help marketers accomplish their goals. The primary goal of most marketers is to increase sales, which means they want to drive new customers to their sites. With the right CRM software solution, marketers can easily create a customer database, build a profile for each customer, and track customer data so that all of the work required to generate sales is streamlined. When it comes to online marketing automation, marketers need to find a reliable CRM software solution to get the job done. A quality CRM software application will enable marketers to build customer lists, target customers via email campaigns, and measure the effectiveness of marketing efforts.

How Does Marketing Automation Work

There's no denying that marketing automation has been a marketing phenomenon since its inception.

This Is How It Works

Marketers create marketing campaigns, set up databases to track customers preferences, identify common interests and areas of common interest and then engage customers in a campaign based on these interests and areas of common interest. Marketing automation, then, works as a solution to many marketing woes. But with the wide variety of marketing automation software now available, how does one decide which marketing automation software to use? Here are some tips for choosing the right software.

Good marketing automation helps capture and categorise leads into actionable information that the marketer can then actively pursue by customising the campaign to suit the individual client. Marketing automation helps focus a campaign by focusing a database of interested prospects onto a single, easy-to-use interface. By paying close attention to the interests and behaviours of your most active leads, you can further customise campaigns to capture more conversions and, ultimately, sales specifically.

Another way how automation works is in the form of email marketing campaigns. Using email marketing campaigns can save time and money by automating tasks that don't need to be done manually. For example, instead of writing emails to each customer individually, using automated email marketing campaigns will allow you to define parameters to send specific, pre-drafted email messages to interested clients. In this way, you won't be wasting time composing emails for prospective clients that you know nothing about and won't have to spend hours each day composing emails.

What Does Marketing Automation Mean For The Customer Journey

What Are Some Marketing Automation Best Practices

If you have been looking at ways to automate your business, you are probably looking for a list of what are some of the marketing automation best practices that you can follow. For many people, the notion of outsourcing their work is an entirely foreign concept. Many people feel more comfortable working with an actual employee or business partner instead. However, if you have tried working with outsourcing in the past and were not happy with the results, it may be time to consider changing back to the traditional model.

One of the most important things to remember about any business is to find out what your customers want. By conducting market research and asking customers what they are most interested in, you can increase your understanding of their needs. You can try to tailor your advertising and promotional campaigns to meet their needs. One way that this can be achieved is by using customer surveys. Using the internet, you can also conduct online surveys to gather information on some of the best marketing automation best practices your customers are using.

By gathering this data, you can start implementing changes in your company that will benefit your customers. By collecting this data beforehand, you can also see which techniques your customers will most likely use when performing their shopping. It means that you can implement measures that will help you capture this data to know which of your competitors is genuinely successful in the future. One of the best practices that many businesses employ is automation, but you need to use it to work strategically. By following some of the basic marketing automation best practices that we have listed above, you will be able to ensure that you can truly maximise the potential of marketing automation in your business.

Best Marketing Automation Tools

Marketing automation tools do the heavy lifting. According to Marketing Automation Insider, marketing automation tools were on the market since 1993, the first company to pioneer being Unica. According to them, today's marketing automation industry is a $6.1billion industry and has acquired 75% more acquisitions than just a few years ago! Not only that, but it has expanded significantly with the addition of various software, platforms, and online services like CRM, accounting, and marketing systems.

There are several important marketing automation tools out there. However, one of the most popular and most heavily used is Live Chat Software. With Live Chat Software, your sales team can easily and rapidly answer questions and serve customers live from anywhere - even if they aren't at the office. Think about it - if someone is calling you with a question, you can jump into your office or bed and instantly start a live chat. The customer gets a quick answer, and your sales representatives can take the call as directed. Most marketers swear by the ability to use Live Chat Software for marketing automation and sales, lead management, and other customer service functions. The best marketing automation software for this function allows a sales rep to take a call and immediately start a live conversation with the customer, which is then routed through email, instant messenger, or any number of mobile devices.

It's amazing how much data and information are available to a marketing automation tool, allowing companies to quickly and efficiently manage all aspects of their business with ease. It is beneficial for small businesses, who don't have a dedicated staff for customer service or a computer with extensive memory and system resources. Having an internet connection, a laptop, and an internet browser, a small business owner can access and process vast amounts of information with only a few clicks of the mouse. It's also a great way for companies that have multiple locations to connect. These powerful marketing automation tools will streamline your business and make it more efficient while simultaneously increasing productivity and reducing costs.

Scroll down to read our indepth Marketing Platforms guide. What you should know, Marketing Platforms features, price plans and support. Pros and Cons of Marketing Platforms as a marketing automation, everything is explained below.

Overview of Marketing Automation Tool

Sendinblue Premium is a software company that specialises in marketing-automation software for small to enterprise level businesses.

Sendinblue Premium is listed as the best marketing-automation software related to Marketing Platforms. Sendinblue Premium was founded in 2012 in Paris, France and currently has over 248 employees registered on Linkedin.

Best MARKETING AUTOMATION Solution By Rating

Lets see how Sendinblue Premium compare to other marketing automation platforms out there.

Name	Rating	Established	Head Office
Sendinblue Premium	9.9	2012	Paris, France
ActiveCampaign	9.9	2003	Chicago, IL
GetResponse	9.8	1998	Wilmington, DE
Mailchimp All-in-One Marketing Platform	9.8	2001	Atlanta, GA
Autopilot	9.8	2012	Sydney, Australia
HubSpot	9.7	2006	Cambridge, MA
iContact Pro	9.7	2003	Morrisville, NC
Drip	9.7	2013	Minneapolis, MN
Omnisend	9.7	2009	London, United Kingdom
BuyerGenomics	9.6	2013	New York, NY
Exponea	9.6	2015	London, United Kingdom
eSputnik	9.6	2013	Newark, DE
Kizen	9.6	2018	Austin, Texas
Lead Liaison	9.6	2008	Allen, TX
RedEye Contour	9.6	1997	Cheshire, England
Zoho MarketingHub	9.6	1996	Pleasanton, CA
VipeCloud	9.6	2011	Palo Alto, CA
Segmentino	9.6	2018	N/A
VBOUT	9.6	2013	New York, NY
Aritic PinPoint	9.5	2013	Bengaluru, India

Best MARKETING AUTOMATION Solution By Price

*please check with the vendors directly for the latest pricing.

Name	Price	Duration
Sendinblue Premium	$0 - $65	Per month, Per month, Per month,
ActiveCampaign	$9 - $279	Per month, Per month, Per month, Per month, Per year, Per year, Per year,
GetResponse	$15 - $RequestPricing	Per month,
Mailchimp All-in-One Marketing Platform	$000 - $₹770	Per month, Per month, Per month, Per month,
Autopilot	$0 - $299	Per month, Per month, Per month, Per month,
HubSpot	$45 - $Free	Per month, Per month, Per month, Per month, Per year, Per year, Per year, Per year,
iContact Pro	$0 - $30	Per month, Per month, Per month,
Drip	$15 - $19	Per month, Per month,
Omnisend	$0 - $RequestPricing	Per month, Per year, Per year, Per year, Request Pricing,
BuyerGenomics	$GetaDemo - $GetaDemo
Exponea	$RequestPricing - $RequestPricing
eSputnik	$1.99 - $RequestPricing	Per month, Per month, Per month,
Kizen	$RequestPricing - $RequestPricing
Lead Liaison	$£1099 - $£571	Per month, Per month, Per month, Per month,
RedEye Contour	$RequestPricing - $RequestPricing
Zoho MarketingHub	$7 - $7	user/month, billed annually,
VipeCloud	$20 - $75	Per month, Per month, Per month, Per month, Per year, Per year, Per year, Per year,
Segmentino	$RequestPricing - $RequestPricing
VBOUT	$90 - $100	Per month, Per year,
Aritic PinPoint	$48 - $249	Per month, Per month, Per month, Per year, Per year, Per year,

Best MARKETING AUTOMATION Solution By Rated Features

Name
Sendinblue Premium Features Building and Personalizing Emails 82% Sending Outbound Emails 88% Manage Email Deliverability 87% Automated Email Responses 74% Dynamic Content 71% A/B Testing 87% Mobile Optimized 80% Marketing Lead Database 87% Data Quality Management 89% Segmentation 77% Lead Scoring and Grading 83% Lead Nurturing 80% Online Behavior Tracking 83% Automated Alerts and Tasks 70% CRM Lead Integration 81% Program Management 89% Basic Reporting 87% Web Analytics 79% Revenue Analytics 67%
ActiveCampaign Features Contact & Account Management 93% Partner Relationship Mgmt. (PRM) 86% Opportunity & Pipeline Mgmt. 90% Task / Activity Management 91% Territory & Quota Management 88% Desktop Integration 88% Product & Price List Management 84% Quote & Order Management 85% Customer Contract Management 89% Building and Personalizing Emails 90% Sending Outbound Emails 92% Manage Email Deliverability 88% Automated Email Responses 92% Email Marketing 96% Campaign Management 95% Lead Management 94% Marketing ROI Analytics 90% Landing Pages and Forms 73% Dynamic Content 83% A/B Testing 83% Mobile Optimized 86% Search Tracking and Optimization 84% Case Management 89% Customer Support Portal 88% Knowledge Base 91% Call Center Features 88% Support Analytics 91% Marketing Lead Database 87% Data Quality Management 85% Segmentation 89% Lead Scoring and Grading 86% Lead Nurturing 90% Online Behavior Tracking 87% Automated Alerts and Tasks 88% CRM Lead Integration 86% Basic Reporting 85% Web Analytics 82% ROI Analytics 77% Revenue Analytics 77% SEO / Keyword Analytics 76% Program Management 88% Event / Webinar Marketing 86% Calendaring 82% Budgeting 79% Social Collaboration Features 90% Social Network Integration 86% Mobile User Support 81% Social Listening 80% Social Sharing 82% Social Campaigns 82% Social Engagement 81% Social Ads 81% Customization 84% Workflow Capability 88% User, Role, and Access Management 88% Internationalization 86% Sandbox / Test Environments 83% Performance and Reliability 90% Output Document Generation 86% Data Import & Export Tools 87% Integration APIs 88% Breadth of Partner Applications 85%
GetResponse Features Building and Personalizing Emails 85% Sending Outbound Emails 88% Manage Email Deliverability 83% Automated Email Responses 87% Landing Pages and Forms 80% Dynamic Content 79% A/B Testing 80% Mobile Optimized 80% Marketing Lead Database 82% Data Quality Management 81% Segmentation 80% Lead Scoring and Grading 80% Lead Nurturing 79% Online Behavior Tracking 77% Automated Alerts and Tasks 78% CRM Lead Integration 79% Program Management 84% Event / Webinar Marketing 83% Calendaring 82% Budgeting 81% Social Sharing 82% Social Campaigns 82% Social Engagement 81% Social Ads 83% Basic Reporting 82% Web Analytics 80% ROI Analytics 78% Revenue Analytics 80% SEO / Keyword Analytics 79% Customization 78% Workflow Capability 81% User, Role, and Access Management 83% Internationalization 79% Sandbox / Test Environments 79% Performance and Reliability 85% Output Document Generation 80% Data Import & Export Tools 81% Integration APIs 84% Breadth of Partner Applications 79%
Mailchimp All-in-One Marketing Platform Features Building and Personalizing Emails 90% Sending Outbound Emails 92% Manage Email Deliverability 90% Automated Email Responses 90% Landing Pages and Forms 82% Dynamic Content 82% A/B Testing 86% Mobile Optimized 87% Search Tracking and Optimization 85% Audience Segmentation 85% Behavioral Targeting 83% Reporting & Analytics 85% Geo Targeting 78% Cross-channel Retargeting 81% Personalization 85% Marketing Lead Database 87% Data Quality Management 87% Segmentation 86% Lead Nurturing 85% Online Behavior Tracking 87% Cross-Functional Access 84% Program Management 86% Calendaring 82% Data Collection 87% Social Sharing 86% Social Campaigns 83% Social Ads 80% Campaign Insights 88% Reports and Dashboards 88% Campaign Stickiness 85% Brand Optimization 88% Basic Reporting 88% Web Analytics 86% ROI Analytics 79% Revenue Analytics 78% SEO / Keyword Analytics 81% Customization 84% Workflow Capability 84% User, Role, and Access Management 88% Internationalization 87% Performance and Reliability 91% Output Document Generation 87% Data Import & Export Tools 87% Integration APIs 85% Breadth of Partner Applications 87%
Autopilot Features Building and Personalizing Emails 81% Sending Outbound Emails 87% Manage Email Deliverability 82% Automated Email Responses 91% Landing Pages and Forms 66% Dynamic Content 77% A/B Testing 80% Mobile Optimized 80% Search Tracking and Optimization 74% Marketing Lead Database 80% Data Quality Management 75% Segmentation 85% Lead Scoring and Grading 76% Lead Nurturing 88% Online Behavior Tracking 84% Automated Alerts and Tasks 86% CRM Lead Integration 81% Program Management 78% Event / Webinar Marketing 75% Calendaring 81% Social Listening 65% Social Sharing 72% Social Ads 78% Basic Reporting 80% Web Analytics 73% ROI Analytics 64% Revenue Analytics 59% SEO / Keyword Analytics 54% Customization 79% Workflow Capability 88% User, Role, and Access Management 82% Sandbox / Test Environments 65% Performance and Reliability 85% Output Document Generation 71% Data Import & Export Tools 83% Integration APIs 84% Breadth of Partner Applications 78%
HubSpot Features Building and Personalizing Emails 88% Sending Outbound Emails 89% Manage Email Deliverability 87% Automated Email Responses 89% Landing Pages and Forms 86% Dynamic Content 84% A/B Testing 82% Mobile Optimized 84% Search Tracking and Optimization 82% Email Integrations 88% Content Management 89% Permissions 86% Sequencing 82% AI 77% Live Chat 80% Customization Interface 78% Content Calendar 88% Content Library 86% Content Curation 88% Marketing Lead Database 86% Data Quality Management 82% Segmentation 84% Lead Scoring and Grading 81% Lead Nurturing 85% Online Behavior Tracking 84% Automated Alerts and Tasks 85% CRM Lead Integration 83% Social Analytics 84% Social Sharing 87% Social Campaigns 86% Social Engagement 86% Social Ads 82% Brand Safety 85% Breadth of Pre-Built Templates 76% Mobile 81% Branding/Themes 81% Customization 81% Return on Investment (ROI) 79% Cross-Functional Access 83% Templates 80% Drag and Drop 81% HTML Input 81% Domain Name 86% Social Media 83% Website 84% Text Message (SMS) 77% Voice Assistants 74% Other 81% Shared Inbox 86% Approval Workflows 89% Users and Permissions 92% Campaign Dashboard 85% Campaign Optimization 83% Reach 84% Brand Safety 85% Creative Optimization 83% Rich Media Capabilties 83% Social Functionality 84% API / Integrations 84% Custom Reports 82% User, Role, and Access Management 87% Performance and Reliability 87% Enterprise Scalability 85% Customization 83% Workflow Capability 87% Internationalization 85% Notifications 85% Data Collection 84% Customer Retention 81% SEO 79% Site Analytics 83% Marketing Tools 87% E-Commerce 75% Hosting 86% Targeting 84% Profiles 84% Analytics 84% Lead Gathering 85% Sales Conversion 83% Social Listening 80% Social Sharing 84% Social Campaigns 84% Social Engagement 82% Social Ads 78% A/B Testing 83% Conversion Goal 81% Percentage of Traffic 83% Multivariate Testing 81% Split URL Testing 82% Campaign Insights 84% Reports and Dashboards 84% Campaign Stickiness 80% Brand Optimization 82% Basic Reporting 84% Web Analytics 81% ROI Analytics 75% Revenue Analytics 75% SEO / Keyword Analytics 78% WYSIWYG Editor 81% Landing Pages 85% Segmentation 83% Reports and Dashboards 83% Mobile Optimization 81% Standard Targeting 85% Custom Targeting 83% Profile Storage Duration 84% Click Reporting 85% Heat Maps 79% Session Replays 80% Targeting 85% Retargeting 84% Geo-Targeting 83% Contextual Targeting 84% API / Integrations 83% QA Testing 81% Performance and Reliability 85% User, Role, and Access Management 88% Data Import & Export Tools 85% Integration APIs 81% Breadth of Partner Applications 82%
iContact Pro Features Building and Personalizing Emails 83% Sending Outbound Emails 88% Manage Email Deliverability 83% Automated Email Responses 83% Landing Pages and Forms 76% Dynamic Content 75% A/B Testing 79% Mobile Optimized 83% Marketing Lead Database 79% Segmentation 83% Lead Scoring and Grading 79% Lead Nurturing 74% Online Behavior Tracking 69% CRM Lead Integration 74% Program Management 80% Event / Webinar Marketing 76% Social Sharing 81% Social Campaigns 80% Basic Reporting 82% Web Analytics 76% Customization 79% Workflow Capability 78% User, Role, and Access Management 85% Performance and Reliability 87% Data Import & Export Tools 82% Integration APIs 79% Breadth of Partner Applications 76%
Drip Features Building and Personalizing Emails 85% Sending Outbound Emails 91% Manage Email Deliverability 85% Automated Email Responses 92% Landing Pages and Forms 68% Dynamic Content 80% A/B Testing 74% Mobile Optimized 86% Text and Themes 81% Marketing Lead Database 83% Data Quality Management 82% Segmentation 89% Lead Scoring and Grading 82% Lead Nurturing 86% Online Behavior Tracking 82% Automated Alerts and Tasks 84% CRM Lead Integration 76% Pre-Made 76% HTML 85% Program Management 84% Analytics 79% Issues 68% Social Campaigns 77% Social Ads 78% Basic Reporting 79% Web Analytics 76% ROI Analytics 69% Revenue Analytics 68% Customization 79% Workflow Capability 87% User, Role, and Access Management 86% Internationalization 76% Performance and Reliability 87% Output Document Generation 75% Data Import & Export Tools 85% Integration APIs 84% Breadth of Partner Applications 80%
Omnisend Features Building and Personalizing Emails 91% Sending Outbound Emails 93% Manage Email Deliverability 90% Automated Email Responses 91% Landing Pages and Forms 88% Dynamic Content 88% A/B Testing 89% Mobile Optimized 90% Search Tracking and Optimization 90% Customize 90% Scheduling 89% Retarget 89% Segmentation 90% Triggered Notifications 91% Text and Themes 86% Stock Images 74% Proofing 89% Bulk SMS 96% Two-Way Text Messaging 85% Text Scheduler 91% Automatic Replies 89% Automatic URL Shortening 95% Marketing Lead Database 89% Data Quality Management 89% Segmentation 88% Lead Nurturing 88% Online Behavior Tracking 89% Automated Alerts and Tasks 91% CRM Lead Integration 91% Campaign Performance 95% Audience Insights 92% Pre-Made 87% Build 88% HTML 86% Reporting 90% Automation 92% Program Management 91% Event / Webinar Marketing 89% Calendaring 90% Budgeting 89% Analytics 90% Issues 89% Integrate 90% MMS Marketing 95% Push Notifications 95% A/B Testing 89% Personalization 86% Rich Notifications 90% Integrations 92% Social Listening 88% Social Sharing 88% Social Campaigns 90% Social Engagement 89% Social Ads 89% Basic Reporting 92% Web Analytics 89% ROI Analytics 89% Revenue Analytics 90% Customization 88% Workflow Capability 92% Internationalization 90% Sandbox / Test Environments 89% Performance and Reliability 94% Output Document Generation 90% Data Import & Export Tools 91% Integration APIs 90% Breadth of Partner Applications 89%
BuyerGenomics Features Building and Personalizing Emails 99% Sending Outbound Emails 99% Manage Email Deliverability 99% Automated Email Responses 99% Landing Pages and Forms 99% Dynamic Content 99% A/B Testing 99% Search Tracking and Optimization 99% Marketing Lead Database 99% Data Quality Management 99% Segmentation 99% Online Behavior Tracking 99% CRM Lead Integration 99% Basic Reporting 99% ROI Analytics 99% Revenue Analytics 99%
Exponea Features Building and Personalizing Emails 92% Sending Outbound Emails 93% Manage Email Deliverability 89% Automated Email Responses 93% Landing Pages and Forms 81% Dynamic Content 90% A/B Testing 92% Mobile Optimized 88% Data Enrichment 93% Expandability 95% Content Marketing 86% Multiple Devices 93% Marketing Lead Database 91% Data Quality Management 90% Segmentation 95% Lead Scoring and Grading 89% Lead Nurturing 91% Online Behavior Tracking 93% Automated Alerts and Tasks 87% CRM Lead Integration 89% Marketing Performance Measurement 90% Predictive Modeling 90% Recommendation Engine 89% Program Management 90% Calendaring 92% Social Listening 90% Social Sharing 97% Social Campaigns 91% Social Engagement 89% Social Ads 91% Basic Reporting 94% Web Analytics 92% ROI Analytics 89% Revenue Analytics 91% SEO / Keyword Analytics 86% Customization 93% Workflow Capability 88% User, Role, and Access Management 86% Internationalization 90% Sandbox / Test Environments 85% Performance and Reliability 94% Output Document Generation 91% Data Import & Export Tools 89% Integration APIs 93% Breadth of Partner Applications 86%
eSputnik Features Building and Personalizing Emails 96% Sending Outbound Emails 99% Manage Email Deliverability 96% Automated Email Responses 98% Landing Pages and Forms 100% Dynamic Content 99% A/B Testing 93% Mobile Optimized 99% Search Tracking and Optimization 99% Customize 100% Scheduling 98% Retarget 90% Segmentation 97% Triggered Notifications 95% Marketing Lead Database 96% Data Quality Management 97% Segmentation 99% Lead Scoring and Grading 98% Lead Nurturing 92% Online Behavior Tracking 97% Automated Alerts and Tasks 97% CRM Lead Integration 97% Campaign Performance 98% Audience Insights 88% Program Management 97% Event / Webinar Marketing 99% A/B Testing 100% Personalization 100% Rich Notifications 89% Integrations 97% Social Listening 90% Social Sharing 97% Social Campaigns 97% Social Engagement 97% Social Ads 96% Basic Reporting 98% Web Analytics 97% ROI Analytics 99% Revenue Analytics 95% SEO / Keyword Analytics 93%
Kizen Features Building and Personalizing Emails 99% Sending Outbound Emails 99% Manage Email Deliverability 99% Automated Email Responses 99% Landing Pages and Forms 99% Dynamic Content 99% A/B Testing 99% Search Tracking and Optimization 99% Marketing Lead Database 99% Data Quality Management 99% Segmentation 99% Online Behavior Tracking 99% CRM Lead Integration 99% Basic Reporting 99% ROI Analytics 99% Revenue Analytics 99%
Lead Liaison Features Building and Personalizing Emails 87% Sending Outbound Emails 91% Manage Email Deliverability 89% Automated Email Responses 90% Landing Pages and Forms 85% Dynamic Content 84% A/B Testing 82% Mobile Optimized 93% Search Tracking and Optimization 86% Marketing Lead Database 91% Data Quality Management 87% Segmentation 91% Lead Scoring and Grading 89% Lead Nurturing 88% Online Behavior Tracking 94% Automated Alerts and Tasks 89% CRM Lead Integration 85% Program Management 88% Event / Webinar Marketing 90% Social Sharing 83% Social Campaigns 82% Social Engagement 83% Basic Reporting 87% Web Analytics 86% ROI Analytics 86% Revenue Analytics 84% Customization 89% Workflow Capability 87% User, Role, and Access Management 93% Internationalization 87% Performance and Reliability 91% Output Document Generation 82% Data Import & Export Tools 89% Integration APIs 86% Breadth of Partner Applications 79%
RedEye Contour Features Building and Personalizing Emails 99% Sending Outbound Emails 99% Manage Email Deliverability 99% Automated Email Responses 99% Landing Pages and Forms 99% Dynamic Content 99% A/B Testing 99% Search Tracking and Optimization 99% Marketing Lead Database 99% Data Quality Management 99% Segmentation 99% Online Behavior Tracking 99% CRM Lead Integration 99% Basic Reporting 99% ROI Analytics 99% Revenue Analytics 99%
Zoho MarketingHub Features Building and Personalizing Emails 80% Sending Outbound Emails 90% Manage Email Deliverability 83% Automated Email Responses 86% Landing Pages and Forms 78% Dynamic Content 77% Mobile Optimized 83% Search Tracking and Optimization 78% Marketing Lead Database 86% Data Quality Management 81% Segmentation 73% Lead Scoring and Grading 86% Lead Nurturing 92% Online Behavior Tracking 89% Automated Alerts and Tasks 81% CRM Lead Integration 86% Basic Reporting 81% Web Analytics 78% ROI Analytics 70% Revenue Analytics 73% Workflow Capability 73% Performance and Reliability 80% Integration APIs 90% Breadth of Partner Applications 80%
VipeCloud Features Building and Personalizing Emails 99% Sending Outbound Emails 99% Manage Email Deliverability 99% Automated Email Responses 99% Landing Pages and Forms 99% Dynamic Content 99% A/B Testing 99% Search Tracking and Optimization 99% Marketing Lead Database 99% Data Quality Management 99% Segmentation 99% Online Behavior Tracking 99% CRM Lead Integration 99% Basic Reporting 99% ROI Analytics 99% Revenue Analytics 99%
Segmentino Features Building and Personalizing Emails 97% Sending Outbound Emails 100% Manage Email Deliverability 100% Automated Email Responses 100% Landing Pages and Forms 93% Dynamic Content 100% Data Quality Management 100% Segmentation 100% Online Behavior Tracking 97% Program Management 97% Basic Reporting 94% Web Analytics 93% Revenue Analytics 97%
VBOUT Features Building and Personalizing Emails 95% Sending Outbound Emails 97% Manage Email Deliverability 96% Automated Email Responses 96% Landing Pages and Forms 95% Dynamic Content 93% A/B Testing 97% Mobile Optimized 94% Search Tracking and Optimization 93% Marketing Lead Database 91% Data Quality Management 93% Segmentation 92% Lead Scoring and Grading 94% Lead Nurturing 94% Online Behavior Tracking 95% Automated Alerts and Tasks 96% CRM Lead Integration 93% Program Management 96% Event / Webinar Marketing 96% Calendaring 97% Social Listening 93% Social Sharing 93% Social Campaigns 93% Social Engagement 93% Basic Reporting 93% Web Analytics 95% ROI Analytics 92% Revenue Analytics 90% SEO / Keyword Analytics 97% Customization 92% Workflow Capability 92% User, Role, and Access Management 93% Data Import & Export Tools 96% Integration APIs 92% Breadth of Partner Applications 92%
Aritic PinPoint Features Building and Personalizing Emails 100% Sending Outbound Emails 98% Manage Email Deliverability 99% Automated Email Responses 99% Landing Pages and Forms 99% Dynamic Content 97% A/B Testing 98% Mobile Optimized 96% Search Tracking and Optimization 94% Marketing Lead Database 97% Data Quality Management 96% Segmentation 100% Lead Scoring and Grading 99% Lead Nurturing 99% Online Behavior Tracking 99% Automated Alerts and Tasks 99% CRM Lead Integration 99% Program Management 99% Event / Webinar Marketing 100% Calendaring 96% Budgeting 94% Social Listening 98% Social Sharing 97% Social Campaigns 98% Social Engagement 98% Social Ads 99% Basic Reporting 97% Web Analytics 95% ROI Analytics 93% Revenue Analytics 96% SEO / Keyword Analytics 97% Customization 98% Workflow Capability 100% User, Role, and Access Management 98% Sandbox / Test Environments 97% Performance and Reliability 93% Output Document Generation 93% Data Import & Export Tools 98% Integration APIs 98% Breadth of Partner Applications 93%

Check Your Marketing automation Solution Offers Round The Clock Support

Customer service is very important when using a marketing automation like Sendinblue Premium.

When investing in and dealing with a marketing automation for your business, timely customer support is essential.

Customer service includes assistance in installation, training, troubleshooting, upgrading, and cancellation of a product or service.

Your marketing-automation solution should offer customer support that includes Phone answering services, Live chat support and Email customer service support.

Sendinblue Premium and ActiveCampaign offer support where clients are able to call or contact the helpdesk via email or a chat service.

Name	Support Rating	Support	Languages
Sendinblue Premium	8.2	Phone, Email	German, English, French, Italian, Portuguese, Spanish
ActiveCampaign	8.9	Phone, Email, Live Chat	Danish, German, English, Finnish, French, Indonesian, Italian, Dutch, Polish, Portuguese, Spanish, Turkish, Vietnamese, Chinese (Simplified)
GetResponse	8.5	Phone, Email, Live Chat	German, English, French, Italian, Polish, Portuguese, Russian, Spanish
Mailchimp All-in-One Marketing Platform	8.7	Phone, Email	Afrikaans, Arabic, Belarusian, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Irish, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Icelandic, Italian, Japanese, Central Khmer, Korean, Latvian, Lithuanian, Macedonian, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swahili, Swedish, Tamil, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified), Chinese (Traditional), Maltese
Autopilot	8.9	Phone, Email	English
HubSpot	8.7	Phone, Email, Live Chat	German, English, French, Japanese, Portuguese, Spanish
iContact Pro	8.9	Phone, Email, Live Chat	English
Drip	8.8	Phone, Email	English
Omnisend	9.1	Phone, Email	English
BuyerGenomics	8.8	Phone, Email, Live Chat	English
Exponea	9.6	Phone, Email, Live Chat	German, English
eSputnik	9.5	Phone, Email	English, Russian, Ukrainian
Kizen	9.4	Phone, Email	English
Lead Liaison	9.9	Phone, Email, Live Chat	English
RedEye Contour	10.0	Phone, Email	English
Zoho MarketingHub	8.0	Phone, Email	English
VipeCloud	9.7	Phone, Email, Live Chat	English
Segmentino	8.3	Phone, Email, Live Chat	English
VBOUT	9.9	Phone, Email, Live Chat	Arabic, English, Spanish
Aritic PinPoint	9.9	Phone, Email, Live Chat	English, French, Hebrew, Portuguese, Spanish

Make sure your Marketing automation Solution Offers the Features You Need

Ensure that the marketing automation solution you decide upon provides the exact range of tools your organisation needs. Check MARKETING AUTOMATION is a good fit for your business.

Best Marketing automation Software Solution Verdict

An important factor for business owners to consider when looking for a Marketing automation like Sendinblue Premium is the support and educational resources the Marketing automation platform can offer.

Choose a marketing automation that is considered an industry-leader with a well tested and well known software platform.

If you are thinking of using the Sendinblue Premium platform you will need to know that Sendinblue Premium is marketing automation that you can rely on.

View All of the Top Marketing automation Software Solutions

Sendinblue Premium

Overall rating	82%
Support Rating	92%
Setup Rating	82%

Sendinblue Premium was established in 2012.

Sendinblue Premium Price Table

Price Plan	Price	Price Plan Duration
Free	$0	Per month
Premium	$25	Per month
Premium +	$65	Per month
Enterprise
	unknown

Visit Sendinblue Premium

ActiveCampaign

Overall rating	89%
Support Rating	92%
Setup Rating	89%

ActiveCampaign was established in 2003.

ActiveCampaign Price Table

Price Plan	Price	Price Plan Duration
Lite	$15	Per month
Plus	$70	Per month
Professional	$159	Per month
Enterprise	$279	Per month
	$9	Per year

Visit ActiveCampaign

GetResponse

Overall rating	85%
Support Rating	92%
Setup Rating	85%

GetResponse was established in 1998.

GetResponse Price Table

Price Plan	Price	Price Plan Duration
Basic	$15	Per month
Plus	$49
Professional	$99
Enterprise	Request Pricing

Visit GetResponse

Mailchimp All-in-One Marketing Platform

Overall rating	87%
Support Rating	92%
Setup Rating	87%

Mailchimp All-in-One Marketing Platform was established in 2001.

Mailchimp All-in-One Marketing Platform Price Table

Price Plan	Price	Price Plan Duration
Free	₹0	Per month
Essentials	₹770	Per month
Standard	₹1155	Per month
Premium	₹23	Per month
	000

Visit Mailchimp All-in-One Marketing Platform

Autopilot

Overall rating	89%
Support Rating	92%
Setup Rating	89%

Autopilot was established in 2012.

Autopilot Price Table

Price Plan	Price	Price Plan Duration
Silver	$0	Per month
Gold	$29	Per month
Platinum	$99	Per month
	$299	Per month

Visit Autopilot

HubSpot

Overall rating	87%
Support Rating	92%
Setup Rating	87%

HubSpot was established in 2006.

HubSpot Price Table

Price Plan	Price	Price Plan Duration
Marketing Hub Free	Free	Per month
Marketing Hub Starter	$50	Per month
Marketing Hub Professional	$890	Per month
Marketing Hub Enterprise	$3200	Per month
	Free	Per year

Visit HubSpot

iContact Pro

Overall rating	89%
Support Rating	92%
Setup Rating	89%

iContact Pro was established in 2003.

iContact Pro Price Table

Price Plan	Price	Price Plan Duration
For < 5	$0	Per month
000 subscribers	$15	Per month
For 5	$30	Per month
000 - 9
999 Subscribers	unknown
For 10	unknown
000 - 14	unknown
999 subscribers	unknown
For 15	unknown
000+ subscribers	unknown
Expert Service Additions	unknown
	unknown

Visit iContact Pro

Drip

Overall rating	88%
Support Rating	92%
Setup Rating	88%

Drip was established in 2013.

Drip Price Table

Price Plan	Price	Price Plan Duration
High Volume	$19	Per month
Basic	$15	Per month
Pro
	unknown

Visit Drip

Omnisend

Overall rating	91%
Support Rating	92%
Setup Rating	91%

Omnisend was established in 2009.

Omnisend Price Table

Price Plan	Price	Price Plan Duration
Free	$0	Per month
Standard	$16	Per year
Pro	$99	Per year
Enterprise	Request Pricing	Per year
	$0	Request Pricing

Visit Omnisend

BuyerGenomics

Overall rating	88%
Support Rating	92%
Setup Rating	88%

BuyerGenomics was established in 2013.

BuyerGenomics Price Table

Price Plan	Price	Price Plan Duration
HubSpotMarketing Hub Free	Get a Demo
Act-OnProfessional
Mailchimp All-in-One Marketing PlatformFree	unknown
	unknown

Visit BuyerGenomics

Exponea

Overall rating	96%
Support Rating	92%
Setup Rating	96%

Exponea was established in 2015.

Exponea Price Table

Price Plan	Price	Price Plan Duration
Exponea Core	Request Pricing
Omni‑Channel Orchestration
Web Optimization Platform	unknown
Product Recommendations	unknown
Predictions	unknown
	unknown

Visit Exponea

eSputnik

Overall rating	95%
Support Rating	92%
Setup Rating	95%

eSputnik was established in 2013.

eSputnik Price Table

Price Plan	Price	Price Plan Duration
Free	$1.99	Per month
	$5	Per month

Visit eSputnik

Kizen

Overall rating	94%
Support Rating	92%
Setup Rating	94%

Kizen was established in 2018.

Kizen Price Table

Price Plan	Price	Price Plan Duration
Small-Business	Request Pricing
Mid-Market

Visit Kizen

Lead Liaison

Overall rating	99%
Support Rating	92%
Setup Rating	99%

Lead Liaison was established in 2008.

Lead Liaison Price Table

Price Plan	Price	Price Plan Duration
Website Visitor Tracking w/ ProspectVision	£183	Per month
Add Marketing Automation w/ LMA	£571	Per month
Add Lifecycle Management	£1099	Per month
		Per month

Visit Lead Liaison

RedEye Contour

Overall rating	100%
Support Rating	92%
Setup Rating	100%

RedEye Contour was established in 1997.

RedEye Contour Price Table

Price Plan	Price	Price Plan Duration
HubSpotMarketing Hub Free	Request Pricing
PardotGrowth
Oracle EloquaBasic	unknown
	unknown

Visit RedEye Contour

Zoho MarketingHub

Overall rating	80%
Support Rating	92%
Setup Rating	80%

Zoho MarketingHub was established in 1996.

Zoho MarketingHub Price Table

Price Plan	Price	Price Plan Duration
HubSpotMarketing Hub Free	7	user/month
ActiveCampaignLite		billed annually
PardotGrowth	unknown
	unknown

Visit Zoho MarketingHub

VipeCloud

Overall rating	97%
Support Rating	92%
Setup Rating	97%

VipeCloud was established in 2011.

VipeCloud Price Table

Price Plan	Price	Price Plan Duration
Enterprise	$25	Per month
Pro	$50	Per month
	$75	Per month

Visit VipeCloud

Segmentino

Overall rating	83%
Support Rating	92%
Setup Rating	83%

Segmentino was established in 2018.

Segmentino Price Table

Price Plan	Price	Price Plan Duration
HubSpotMarketing Hub Free	Request Pricing
ActiveCampaignLite
PardotGrowth	unknown
	unknown

Visit Segmentino

VBOUT

Overall rating	99%
Support Rating	92%
Setup Rating	99%

VBOUT was established in 2013.

VBOUT Price Table

Price Plan	Price	Price Plan Duration
Professional	100	Per month
Professional	90	Per year
Professional	unknown
Professional	unknown
	unknown

Visit VBOUT

Aritic PinPoint

Overall rating	99%
Support Rating	92%
Setup Rating	99%

Aritic PinPoint was established in 2013.

Aritic PinPoint Price Table

Price Plan	Price	Price Plan Duration
Small-Business	$59	Per month
Mid-Market	$219	Per month
Enterprise	$249	Per month

Visit Aritic PinPoint