Marketing Digital Strategies

Marketing Digital Strategies

Marketing Digital Strategies

Definition of a Digital Marketing Strategy

A digital marketing strategy is a marketing plan, which outlines the ways your company will achieve its marketing goals using online channels (for example, social media or search).

Strategy plans usually include all the online channels and marketing tactics that you will use and the amount you are going to invest in those solutions.

Reasons For Having A Digital Marketing Strategy

Today almost all industries conduct their businesses online. This is due to the expansion of the internet and the increased impulses from the side of demand: In other words, more people are willing or prefer to make purchases from online stores. This reality dictates the rules of E-commerce trading: One of the most important things you need to be able to stay in this game is to have your map for achieving your marketing goals.

Examples of Digital Marketing Strategies

Here are some examples of digital marketing strategies:

  • Social media campaigns, which include partnerships with influencers.
  • Content marketing strategies, which use guides to capture leads.
  • Growth marketing strategies, which use social media and Email messaging in order to gain customer loyalty.

Eight Steps to Create an Effective Digital Marketing Strategy

You can create an effective digital marketing strategy by following these steps:

  • Define your brand. There are guidelines available that can help you when defining your brand. You can choose to use those guidelines or outline your own. Define the unique selling points of your business, the voice of your brand, as well as a create a great value proposition.
  • Create buyer personas. You can create custom buyer personas in order to define your target customers. Your buyer personas will depend on the demographic data of your potential customers, their motivations and needs, which will lead them to choose your products and services.
  • Define S.M.A.R.T. goals for your company. S.M.A.R.T. goals are goals that are Specific, Measurable, Achievable, Realistic and Timely. Your goals should correspond to this description and should guide your overall strategy. You may also set both short-term and long-term goals for your company’s growth.
  • Set digital marketing strategies for your business. You can choose a digital marketing strategy best suited for the type of company and most relevant to the industry in which you will be conducting your business. Focus your attention on the specific tools and techniques which are relevant to your business category rather than using trendy strategies.
  • Define your budget. If you are unaware of the general prices of digital marketing solutions, you can do some research in order to be able to set a realistic budget for your marketing strategy. The range of overall online marketing expenses is very wide, starting from $2500 and going up to $12000 per month.
  • Brainstorm. You have to plan out your strategy very carefully in order to succeed. For example, if you are going to publish content, build a calendar for it so that you can be consistent.
  • Start your marketing campaigns. Act according to your planning and launch your campaigns across all the relevant channels. Do not forget to ensure that all those channels allow you to track information. For example, your company’s website should feature your Google Analytics tracking code.
  • Analyse the tracking results. You can measure the performance of your marketing strategy by monitoring and tracking your performance. For this purpose, you can use such tools as Google Analytics, Google Ads and Google Search Console.

Digital Marketing Strategies

Here we present two of the most popular digital marketing strategies.

Search Engine Optimisation (SEO)

SEO includes improving the website of your company to make it rank highly in the organic results of search engines for specific keywords related to your company and business. That means that SEO makes it possible for people to see your page more often and get familiar with your site.

The Main Goal of SEO

The aim of SEO is to provide more traffic for your website from your target audience. These are the users actively looking for products and services offered by your company, and those users who are seeking information corresponding to the top of the customer’s funnel.

Why Should You Use SEO as a Digital Marketing Strategy?

SEO is an important digital marketing strategy because almost all users start looking for a new product or service by using a search engine.

This idea is proven by the fact that 80% of customers do online research before buying any product or service. Most interesting is the fact that after implementing a search for a product or service, more than half of the users actually find a new company or a new, interesting and useful product.

Pay-Per-Click (PPC) Advertising

PPC is a type of advertising, which is paid and based on an auction system.

When using PPC, you make a bid on keywords that you choose to be shown on your ads. This means that these ads will appear among search results, on the top of the list of organic results. You pay for a click, when a visitor clicks on your ad.

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Overview of Marketing Digital Strategies

Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.

Shopify is listed as the best ecommerce software related to Ecommerce Platforms. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.

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