Marketing Stats Table of Contents
Digital marketing includes a set of online marketing strategies, which are used to discover, create and target an audience in order to turn random website visitors into paying customers.
This type of marketing implies using digital channels to get in touch with both existing and potential customers.
The main channels of digital marketing are the following:
Digital marketing has a list of benefits for companies. The following are the most important benefits of using digital marketing strategies:
It is a fact that digital marketing is much cheaper than traditional marketing. If you implement your digital marketing correctly, you will have a high ROI on your budget. The main reason for this is that in case of digital marketing, you focus your efforts on areas where people already have an online presence.
You can expand geographically and reach out to customers around the world without huge expenses.
Social networks give you big opportunities to share content and gain more income without adding to your expenses.
There are lots of analytical tools which allow you to track your data and improve your marketing strategies. In the case of traditional marketing, it is much more difficult to measure your performance data.
One of the drivers of digital marketing is the opportunity to use personalisation tools.
Below we present some interesting marketing statistics for 2020.
Scroll down to read our indepth Ecommerce Platforms guide. What you should know, Ecommerce Platforms features, price plans and support. Pros and Cons of Ecommerce Platforms as a ecommerce, everything is explained below.
Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.
Shopify is listed as the best ecommerce software related to Ecommerce Platforms. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.
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