Marketing Ways

Marketing Ways

Marketing Strategies

In this article, we have collected the top marketing strategies you can use regardless of the industry you work in.

Content Marketing

Content marketing concentrates on educating the user rather than direct selling. This strategy influences the buying behaviour of people by creating accessible information that is interesting for prospects and meets their needs and preferences. If you are able to attract your readers with original content, they will most likely buy your product or service. You can provide tailored content and include relevant videos, images, white papers, etc. You can use content marketing to:

  • Move prospects through the marketing funnel.
  • Improve the visibility and trustworthiness of your brand.
  • Deliver appropriate information to your target audience.

Inbound Marketing

Inbound marketing is very different from the other marketing strategies. Inbound marketing is one the most effective strategies, because it includes all the advantages of other marketing strategies. This strategy attracts customer attention by delivering meaningful content. Inbound marketing:

  • Can work for all business types and models.
  • Delivers educational content for the readers.
  • Is very easy to integrate and manage through a CRM system.

SMM (Social Media Marketing)

The aim of SMM is to deliver the target audience valuable content that will leave them with the desire to share that content through their networks. The result will be that the content will gain more visibility across social networks and this will make it easier to enlarge your customer base. With social media marketing, you can share content, images, videos, etc. Why use social media marketing?

  • Because it has the potential to reduce marketing expenses, meanwhile increasing lead collection.
  • Because SMM provides companies with insight on additional marketplaces.
  • Because it has the potential to encourage conversions.

SEO (Search Engine Optimisation)

SEO is not a standalone marketing strategy, it is rather used in addition to other strategies. That being said, it is the central idea of inbound marketing. The main goal of SEO strategy is to increase awareness about your website by making it appear among organic search results on different search engines (such as Google, Yahoo, etc.). SEO has significant importance as the main tool used by people to navigate the Internet is search engines. Therefore, SEO may be able to increase the base of your prospects in a tailored way. The main benefits of SEO are the following:

  • SEO is developing steadily.
  • SEO makes the searches of customers who are interested in your brand much easier.
  • It keeps you highly competitive among the other players in the field.

SEM (Search Engine Marketing/PPC)

Companies use SEM to increase the traffic to their websites, using online paid advertising. One of the most used methods in SEM is pay-per-click links. The common way of using SEM is the following: A firm purchases a link, which appears in search results as an ad if users search such keywords that match with their products or services. The company makes a payment to the particular search engine (or a host site) for each click. This is called ‘pay-per-click’. You should use the SEM tool because of the following advantages:

  • SEM provides a large set of online tools.
  • It is cost-effective.
  • You can use SEM for all types of industries and all kinds of users.

Account Based Marketing and Retargeting

In the case of Account Based Marketing (ABM), marketers use highly personalised campaigns. As a result, they ensure a faster sales process and can use the resources of marketing departments more effectively. In contrast to outbound marketing, ABM is more strategic and uses retargeting methods for more personalised marketing.

Retargeting uses technology based on browser cookies. It helps discover those site visitors who landed on your site but left without going on to any other pages. Cookies make it possible to place targeted ads in those people’s future searches or other activities on the Internet. To sum up, retargeting is a great conversion tool as it makes your company visible to the users who have shown any interest in your brand. Retargeting:

  • Reminds your prospects about you.
  • Increases the rates of click-through.
  • Can be used for segmentation of users and targeted messaging.

Earned Media and PR

Earned media is also called ‘free media’ and is your company’s publicity which you have created through free means rather than paid methods. Earned media can come in different forms such as word of mouth, social media testimonials, etc. Earned media and PR have the following benefits:

  • They are free.
  • They are trustworthy among users.
  • They provide valuable content.

Referral Marketing

Companies use referral programs when they need to encourage users to tell other people about their brand, products and services. Referral marketing:

  • Uses the recommendations of satisfied customers.
  • Recognises loyal customers and uses them to increase the consumer base.
  • Is very popular with consumers.

Scroll down to read our indepth Ecommerce Platforms guide. What you should know, Ecommerce Platforms features, price plans and support. Pros and Cons of Ecommerce Platforms as a ecommerce, everything is explained below.

Overview of Marketing Ways

Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.

Shopify is listed as the best ecommerce software related to Ecommerce Platforms. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.

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