Online Shopping Behaviour Table of Contents
According to statistics online shopping behavior has changed over the last years.
People prefer online shopping over traditional in-store shopping because of the convenience. And most of them prefer Amazon for product research. About 63% of online shoppers preferred Amazon between February and March in 2020, and a total of 80% of people worldwide shopped online.
Lets learn more about online shopping behavior and explain everything in detail.
As I already stated, over 60% of US buyers preferred Amazon over other retailers as of November 2020. Its one of the online buyers favorite e-commerce stores. Walmart is right behind Amazon by less than 15%. Both men and women shoppers in the US had a clear preference for Amazon.
However, certain online stores were more popular among genders. For instance, men preferred buying at eBay while women buyers liked Target better, but lets talk more about Amazon.
US shoppers prefer Amazon due to several reasons, especially in 2020. However, the main reason is the free and fast shipping service. Other reasons include Amazons wide selection of products, easy returns, and reasonable prices.
Anyone who has shopped online or used any online service recently can confirm that the pandemic has changed how people and industries behave online. COVID-19 has altered our online shopping behavior. However, will these changes stick?
Stay-at-home orders and social distancing have forced everyone to shop differently. In the first months of COVID-19, online shopping has increased tremendously across different categories.
Consumers intent to shop online and use various online services keeps on growing, especially in home-entertainment and essentials categories, so these habits seem like theyre going to stick.
According to statistics, categories like groceries, OTC medicine, household supplies, and personal-care items have experienced growth in online buyers and exceeded 35% during the crisis.
High-income earners such as millennials pave the way for online shopping for essential and nonessential items at the moment. However, millennials arent the only ones who prefer online shopping today.
You can notice a similar online shopping behavior in Gen X, although not at the same level as millennials. Gen Z mostly focuses on footwear, clothes, food takeout and delivery, and at-home entertainment.
The pandemic has encouraged people to try on different activities such as online shopping due to stores closing, economic pressures, and the shift in priorities.
Whats more interesting is that people explore their options. Meaning, theyre trying different products and brands. They even give chances to new companies.
According to statistics, about 36% of people tried a new product brand, and over 73% plan to continue to give new brands a chance and explore their options.
High-income earners and Gen Z explore different options, in general. Both private labels and big brands have experienced growth during the COVID-19 crisis.
Online buyers have listed a number of reasons for exploring their options and trying other brands. Some of those reasons include value, convenience, and availability.
Therefore, marketers should pay close attention to these reasons and ensure both high-quality products and services as well as availability (both online and in-store).
Hygiene and hygiene transparency have become the primary concern of buyers going back out to shop. Following the hygiene protocols but also stating that all safety precautions have been taken has become important for restaurants, shops, and supermarkets.
Buyers prefer contactless activities such as curbside pickup and food and grocery delivery. And they will continue to prefer technologies that improve hygiene in the future.
About 79% of buyers plan to keep on using self-checkout in retail after the crisis. Millennials and Gen Z stand as the widest adopters of contactless activities.
About 40% of US buyers have decreased spending, in general. And they plan to cut back on nonessential items in the future. Expectedly, this results in increased demand in essential categories, but nonessential products such as footwear and apparel make a slow comeback as the crisis wears down.
Consumers focus on value nowadays. Meaning, they want value for their money, especially for essential products. For example, mass and value products have experienced growth in share, at 2-5% points gains, whereas premium items have seen less increase in share, losing over 5 points of volume.
Americans spend more of their time at home doing domestic activities, watching the news, and eating at home, so usage of online entertainment platforms has increased during the crisis.
Investing in exercise equipment for home use is also common because people prefer at-home activities such as exercising at home over going to the gyms, even in less-restricted regions.
Online shopping behavior has changed tremendously over the years. Today, more than half of US buyers with internet access buy online at least once per month.
And 8 in 10 buyers claim theyre happy with their online shopping experience. Meaning, online shopping is here to stay so do with that information what you will.
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Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.
Shopify is listed as the best ecommerce software related to Ecommerce Platforms. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.