Paradox Of Choice Table of Contents
People have for a long time gone by the logic that having multiple options could benefit them. The presence of many options has been seen as an avenue to explore a variety of choices and pick the best. Well, that theory has been countered with Barry Schwartz’s theory on “paradox of choice” This article will be explaining the meaning of this concept and how it affects consumers.
Paradox of choice is a concept that stipulates that the presence of multiple choices can cause more harm than good to a consumer. This concept was brought into the limelight by American psychologist, Barry Schartz in 2004. He demonstrated in his book, The Paradox of Choice: Why More is Less, how the presence of many options could cause anxiety and pressure for shoppers. He also described the behavior of consumers and how it relates to methods they use to satisfy their needs and the impact of choice.
Schartz went ahead to explain the types of decision-makers; maximizers and satisfiers. A maximizer conducts adequate research and sees to it they are making the best possible choice. They weigh all options before concluding. But this does not necessarily mean they will make the best choice compared to someone who didn’t put in as much effort. A satisfier, on the other hand, takes a more realistic approach and picks an option that meets their requirements. They don’t hassle much for things they want to purchase neither do they go into an overthinking fit.
As we are faced with limitless options, how then do we choose? The following are the best ways to choose provided by Schwartz:
The first step to making a choice is knowing what exactly you want. In the quest of making a choice, other factors could come into play and tamper with your emotions. We need to understand that sentiment is a major drive to making decisions and it might not always be advisable to go by sentiment. Map out your needs and in that way, decision-making will be easier.
Placing your goal on a hierarchy is very important in decision-making. One thing that could help is the use of a scale of preference. This is a concept in which the wants of a consumer are arranged in order of importance.
Suppose you have a couple of items to choose from, check the likelihood of each item to meet your goal. Reach deep into your needs and see how well each item can satisfy them.
Having followed the required steps, you would have arrived at the best option at this point. Of course, it could be a difficult process to choose with myriad options but it is important to employ suitable strategies that could help on the journey. You can use the elimination method where you let go of each option until you find the one that perfectly- or almost perfectly match your requirements.
As you see the result of your choice, take note of it. Gaining knowledge of how a choice has affected a consumer can give them more insight into steps to take in the future. If the result is bad, a consumer learns and see how they can modify their goals and choices next time. If it is good, they keep an eye out for the mechanisms used previously and apply them to their future goals.
Making a choice is a lot more difficult than it seems. Barry Schwartz has well explained the impact of many available options on a consumer. The presence of choices is undoubtedly overwhelming, but we can deal with it with adequate strategy. If the proper steps are rightly followed, you could be on your way to make the best possible choice there is.
Scroll down to read our indepth Ecommerce Platforms guide. What you should know, Ecommerce Platforms features, price plans and support. Pros and Cons of Ecommerce Platforms as a ecommerce, everything is explained below.
Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.
Shopify is listed as the best ecommerce software related to Ecommerce Platforms. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.
Lets see how Shopify compare to other ecommerce platforms out there.
Name | Rating | Established | Head Office |
---|---|---|---|
![]() |
9.9 | 2006 | Ottawa, Canada |
![]() |
9.8 | 2006 | Ottawa, Canada |
![]() |
9.7 | 1999 | Austin, TX |
![]() |
9.7 | 2005 | San Francisco, CA |
![]() |
9.7 | 1997 | Tamarac, FL |
![]() |
9.7 | 2005 | Salt Lake City, UT |
![]() |
9.7 | 2009 | Encinitas, CA |
![]() |
9.6 | 2000 | Dublin, Ireland |
![]() |
9.6 | 2001 | Frisco, TX |
![]() |
9.6 | 2008 | Chennai, Tamil Nadu |
![]() |
9.6 | 2016 | Carmel, IN |
![]() |
9.6 | 2006 | Montreal, Canada |
![]() |
9.6 | 1999 | Cologne, Germany |
![]() |
9.6 | 2019 | Victoria, Canada |
![]() |
9.5 | 2007 | Wellington, New Zealand |
![]() |
9.4 | 1995 | Seven Fields, PA |
![]() |
9.2 | 2011 | Los Angeles, CA |
![]() |
9.2 | 2008 | Yaroslavl, Russia |
![]() |
9.2 | 2005 | Santa Barbara, CA |
![]() |
9.2 | 2011 | San Francisco,United States |
*please check with the vendors directly for the latest pricing.
Name | Price | Duration |
---|---|---|
![]() |
$29 - $299 | Per month, Per month, Per month, |
![]() |
$29 - $299 | Per month, Per month, Per month, |
![]() |
$RequestPricing - $RequestPricing | |
![]() |
$0 - $99 | Per month, Per month, Per month, Per month, Per year, Per year, Per year, |
![]() |
$29 - $299 | Per month, |
![]() |
$9.99 - $Free | Per month, Per month, Per month, |
![]() |
$0 - $99 | Per month, Per month, Per month, Per month, Per year, Per year, Per year, |
![]() |
$RequestPricing - $RequestPricing | |
![]() |
$RequestPricing - $RequestPricing | |
![]() |
$99 - $299 | Per month, Per month, Per month, |
![]() |
$79 - $299 | Per month, Per month, Per month, Per year, Per year, Per year, |
![]() |
$36.16 - $36.16 | Per month, |
![]() |
$RequestPricing - $£79 | Per month, Per month, Per month, |
![]() |
$1.7 - $1.7 | one-time/user, |
![]() |
$85 - $295 | Per month, Per month, Per month, |
![]() |
$RequestaFreedemo - $RequestaFreedemo | |
![]() |
$RequestPricing - $RequestPricing | |
![]() |
$66.58 - $799 | Per month, Per month,One Time Free, |
![]() |
$GetPrice - $GetPrice | |
![]() |
$10 - $10 | Per month, |
Name |
---|
Shopify Features
|
Shopify Plus Features
|
Volusion Features
|
WooCommerce Features
|
3dcart Features
|
Big Cartel Features
|
Ecwid Features
|
Kooomo Features
|
Ecomchain Features
|
Contalog Features
|
PayKickstart Features
|
Upclick Features
|
Trusted Shops Features
|
PayMotion Features
|
Storbie Features
|
Nexternal eCommerce Platform Features
|
Virto Commerce Features
|
nopCommerce Features
|
FastSpring Features
|
Gumroad Features
|
Customer service is very important when using a ecommerce like Shopify.
When investing in and dealing with a ecommerce for your business, timely customer support is essential.
Customer service includes assistance in installation, training, troubleshooting, upgrading, and cancellation of a product or service.
Your ecommerce solution should offer customer support that includes Phone answering services, Live chat support and Email customer service support.
Shopify and Shopify Plus offer support where clients are able to call or contact the helpdesk via email or a chat service.
Name | Support Rating | Support | Languages |
---|---|---|---|
![]() |
8.4 | Phone, Email | English |
![]() |
8.5 | Phone, Email, Live Chat | Danish, German, English, Finnish, French, Hindi, Japanese, Korean, Malay, Dutch, Norwegian, Portuguese, Spanish, Swedish, Thai, Turkish, Chinese (Simplified), Chinese (Traditional) |
![]() |
7.3 | Phone, Email, | English |
![]() |
7.4 | Phone, Email | Afrikaans, Arabic, Danish, German, English, Finnish, French, Hebrew, Italian, Japanese, Korean, Dutch, Norwegian, Spanish, Swedish, Turkish, Chinese (Simplified) |
![]() |
8.4 | Phone, Email, Live Chat | English |
![]() |
8.1 | Phone, Email | English |
![]() |
9.6 | Phone, Email | German, English, French, Indonesian, Italian, Dutch, Portuguese, Russian, Spanish |
![]() |
9.4 | Phone, Email, Live Chat | Xhosa, Tonga (Tonga Islands), Samoan, Maori, Maltese, Fijian, Tibetan, Chinese (Simplified), Vietnamese, Uzbek, Urdu, Ukrainian, Turkish, Thai, Telugu, Tatar, Tamil, Swedish, Swahili, Serbian, Albanian, Spanish, Slovenian, Slovak, Russian, Romanian, Quechua, Portuguese, Polish, Punjabi, Norwegian, Dutch, Nepali, Malay, Mongolian, Macedonian, Marathi, Malayalam, Lithuanian, Latvian, Latin, Korean, Central Khmer, Georgian, Japanese, Italian, Icelandic, Indonesian, Armenian, Hungarian, Croatian, Hindi, Hebrew, Gujarati, Irish, French, Finnish, Persian, Basque, Estonian, English, Greek, German, Danish, Welsh, Czech, Catalan, Bulgarian, Bengali, Arabic, Afrikaans |
![]() |
9.7 | Phone, Email | Arabic, German, English, French, Gujarati, Hindi, Italian, Latin, Malayalam, Nepali, Punjabi, Polish, Portuguese, Spanish, Urdu, Chinese (Simplified) |
![]() |
10.0 | Phone, Email | English |
![]() |
9.7 | Phone, Email, Live Chat | Arabic, Czech, Danish, German, English, French, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Slovenian, Spanish, Serbian, Vietnamese, Chinese (Simplified) |
![]() |
4.0 | Phone, Email | English |
![]() |
10.0 | Phone, Email | English |
![]() |
10.0 | Phone, Email | Arabic, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified) |
![]() |
9.8 | Phone, Email | English |
![]() |
9.6 | Phone, Email, Live Chat | English |
![]() |
8.9 | Phone, Email | German, English, French, Italian, Dutch, Norwegian, Russian, Spanish, Swedish, Chinese (Simplified) |
![]() |
7.7 | Phone, Email | Arabic, German, English, Persian, French, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Vietnamese, Chinese (Simplified) |
![]() |
9.1 | Phone, Email, Live Chat | Arabic, Czech, Danish, German, Greek, English, French, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Polish, Portuguese, Russian, Slovak, Spanish, Serbian, Swedish, Turkish, Chinese (Simplified) |
![]() |
10.0 | Phone, Email | English |
Ensure that the ecommerce solution you decide upon provides the exact range of tools your organisation needs. Check ECOMMERCE is a good fit for your business.
An important factor for business owners to consider when looking for a Ecommerce like Shopify is the support and educational resources the Ecommerce platform can offer.
Choose a ecommerce that is considered an industry-leader with a well tested and well known software platform.
If you are thinking of using the Shopify platform you will need to know that Shopify is ecommerce that you can rely on.
Shopify is the best Ecommerce solution by overall rating based on price, support and feature set.
Shopify is the cheapest Ecommerce solution, price plans start at $29 and goes all the way up too $299 depending on the plan.
Some Ecommerce providers offer free plans, but its best to go with a provider that 100% is able to fulfill your needs rather than go cheap. Especially for your business.
The most popular Ecommerce solutions are Shopify, Shopify Plus, Volusion, WooCommerce. This is measured by number of active users and overall rating.
Overall rating | 84% |
Support Rating | 88% |
Setup Rating | 84% |
Price Plan | Price | Price Plan Duration |
Basic | $29 | Per month |
Professional | $79 | Per month |
unlimited | $299 | Per month |
Overall rating | 85% |
Support Rating | 88% |
Setup Rating | 85% |
Price Plan | Price | Price Plan Duration |
Mid-Market | $29 | Per month |
Enterprise | $79 | Per month |
$299 | Per month |
Overall rating | 73% |
Support Rating | 88% |
Setup Rating | 73% |
Price Plan | Price | Price Plan Duration |
Mini | Request Pricing | |
Plus | ||
Pro | unknown | |
Premium | unknown | |
unknown |
Overall rating | 74% |
Support Rating | 88% |
Setup Rating | 74% |
Price Plan | Price | Price Plan Duration |
Small-Business | $0 | Per month |
Mid-Market | $15 | Per month |
Enterprise | $35 | Per month |
$99 | Per month |
Overall rating | 84% |
Support Rating | 88% |
Setup Rating | 84% |
Price Plan | Price | Price Plan Duration |
3dcart BASIC | $29 | Per month |
3dcart PLUS | $299 | |
3dcart PRO | ||
3dcart Enterprise | unknown | |
unknown |
Overall rating | 81% |
Support Rating | 88% |
Setup Rating | 81% |
Price Plan | Price | Price Plan Duration |
Titanium | Free | Per month |
Diamond | $9.99 | Per month |
Platinum | $19.99 | Per month |
Gold | $29.99 | |
Overall rating | 96% |
Support Rating | 88% |
Setup Rating | 96% |
Price Plan | Price | Price Plan Duration |
Free | $0 | Per month |
VENTURE | $15 | Per month |
BUSINESS | $35 | Per month |
UNLIMITED | $99 | Per month |
$12.50 | Per year |
Overall rating | 94% |
Support Rating | 88% |
Setup Rating | 94% |
Price Plan | Price | Price Plan Duration |
Small-Business | Request Pricing | |
Mid-Market | ||
Enterprise | unknown | |
unknown |
Overall rating | 97% |
Support Rating | 88% |
Setup Rating | 97% |
Price Plan | Price | Price Plan Duration |
Small-Business | Request Pricing | |
Mid-Market | ||
unknown |
Overall rating | 100% |
Support Rating | 88% |
Setup Rating | 100% |
Price Plan | Price | Price Plan Duration |
Basic Terms | $99 | Per month |
Small Terms | $199 | Per month |
Growing Terms | $299 | Per month |
Overall rating | 97% |
Support Rating | 88% |
Setup Rating | 97% |
Price Plan | Price | Price Plan Duration |
Premium Plan | $99 | Per month |
Professional Plan | $199 | Per month |
Basic Plan | $299 | Per month |
$79 | Per year |
Overall rating | 40% |
Support Rating | 88% |
Setup Rating | 40% |
Price Plan | Price | Price Plan Duration |
Small-Business | 36.16 | Per month |
Mid-Market | ||
Enterprise | unknown | |
unknown |
Overall rating | 100% |
Support Rating | 88% |
Setup Rating | 100% |
Price Plan | Price | Price Plan Duration |
Small-Business | £79 | Per month |
Mid-Market | £129 | Per month |
Enterprise | Request Pricing | Per month |
Overall rating | 100% |
Support Rating | 88% |
Setup Rating | 100% |
Price Plan | Price | Price Plan Duration |
Small-Business | 1.7 | one-time/user |
Mid-Market | ||
Enterprise | unknown | |
unknown |
Overall rating | 98% |
Support Rating | 88% |
Setup Rating | 98% |
Price Plan | Price | Price Plan Duration |
Small-Business | $85 | Per month |
Mid-Market | $125 | Per month |
Enterprise | $295 | Per month |
Overall rating | 96% |
Support Rating | 88% |
Setup Rating | 96% |
Price Plan | Price | Price Plan Duration |
Small-Business | Request a Free demo | |
Mid-Market | ||
unknown |
Overall rating | 89% |
Support Rating | 88% |
Setup Rating | 89% |
Price Plan | Price | Price Plan Duration |
Small-Business | Request Pricing | |
Mid-Market | ||
Enterprise | unknown | |
unknown |
Overall rating | 77% |
Support Rating | 88% |
Setup Rating | 77% |
Price Plan | Price | Price Plan Duration |
Small-Business | $66.58 | Per month |
Mid-Market | $99.67 | Per month |
Enterprise | $299 | One Time Free |
$799 |
Overall rating | 91% |
Support Rating | 88% |
Setup Rating | 91% |
Price Plan | Price | Price Plan Duration |
Small-Business | Get Price | |
Mid-Market | ||
unknown |
Overall rating | 100% |
Support Rating | 88% |
Setup Rating | 100% |
Price Plan | Price | Price Plan Duration |
Small-Business | 10 | Per month |
Mid-Market | ||
Enterprise | unknown | |
unknown |
If you feel some of the above ecommerce solutions are not quiet what you are looking for or perhaps you would just like to see some alternatives. See our highly rated list of ecommerce below.
You can read some of our Ecommerce side by side vs page comparisons.
From us to your inbox weekly.