Price Anchoring

Price Anchoring

What Is Price Anchoring?

Today marketing professionals use different pricing strategies to encourage customers to make purchases. One of those strategies is price anchoring.

Price anchoring is a pricing strategy widely used by marketing professionals in which marketers establish a price point, and after that, when customers make purchase decisions, they refer to that price. Accordingly, the decision to purchase the product is being made as a result of comparing the initial and actual prices. When we see a discount of ‘$40’, the initial ‘$85’ is the price anchor for the discounted price.

What Is Anchoring Bias?

The fundamental attribute of price anchoring lies in the term ‘anchoring bias’, which is a cognitive bias used in pricing strategies. Anchoring bias refers to the tendency of people to rely mainly on the first piece of information they are provided with in an interaction. Therefore, this first piece of information acts as a base for the people who make further purchasing decisions.

Although price anchoring strategy is well known among the experts, it works in almost all industries. Many studies show that if you ask two experts to evaluate a product, and provide them with different initial prices, they will base their estimations around the price information they possess. As a result, the expert, who is provided with higher price information, will estimate the product has a higher value and vice versa. They assess the price of a particular product in comparison to its initial price or to the price of another product, the price of which was known to them before.

There is one more important factor when it comes to price anchoring - every product has positive and negative features. High anchor prices attract our attention to the positive features of a product and low anchor prices play on product’s negative features.

Two Ways of Price Anchoring

Companies, which offer their customers multiple products can use the price anchoring strategy in two different ways:

High Price Anchor

For example, a shop that sells electronic devices and equipment can price a TV with a 52-inch screen at $2500 and a TV which has a 50-inch screen at $1000. Customers will mostly buy the second one, as it is much cheaper while the difference between the size of the screens is very small. This is a tailored strategy, the idea of which is to price the product with very little difference at a significantly higher price and thus, make your consumers buy that product, which you really want to sell.

Low Price Anchor

For example, there is an internet vendor company offering the 600MB per day plan at $15.99 monthly. Meanwhile, it offers customers the unlimited data plan at $19.99 monthly. Today, 600MB is not enough for the average customer, and the latter will prefer to pay just $15 more to have an unlimited data plan. The idea behind this strategy is to price the product you really want to sell slightly higher than a very simple product. In this case, customers will think that they are gaining much more benefit at a very small price difference.

Three Tips To Gain More Benefits From Price Anchoring Strategy

Sometimes you are not able to implement price anchoring because customers are aware of other sources from where they can buy the same product at a cheaper price. Besides, when it comes to products such as Ebooks and software, etc., most of the time your customers can download them for free (in this case, the anchor price is zero). However, there are some strategies you can use to influence your customers.

Freebies

For example, you can offer your customers welcome gifts when they subscribe to your company. There could also be an option that offers them gifts for making significantly more expensive purchases. One more example is the offering of free trial versions (usually provided for one-month period).

Bundle Products

You can use this tip for selling both physical and virtual goods. Offer free items (which are not expensive for you) bundled in with premium offerings.

Creating a Sense of Urgency

This is also called the one-time-only strategy. You can provide your customers with discounts and tell them that they will expire in 48 hours. This strategy will create a sense of urgency and fear of missing out on a good opportunity and will make your customers buy the product even if they usually wouldn't.

Price Anchoring Verdict

Price anchoring is a very powerful strategy and if your use it in the right way, you can really gain lot of benefits and make good profits for your company. This opinion is proven by the fact that price anchoring works with almost all people, despite the fact that almost all customers and business people alike are familiar with this tactic.

Keep in mind that you have to find the gold mean when determining anchor prices for your products.

Scroll down to read our indepth Ecommerce Platforms guide. What you should know, Ecommerce Platforms features, price plans and support. Pros and Cons of Ecommerce Platforms as a ecommerce, everything is explained below.

Overview of Price Anchoring

Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.

Shopify is listed as the best ecommerce software related to Ecommerce Platforms. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.

Best ECOMMERCE Solution By Rating

Lets see how Shopify compare to other ecommerce platforms out there.

Name	Rating	Established	Head Office
Shopify	9.9	2006	Ottawa, Canada
Shopify Plus	9.8	2006	Ottawa, Canada
Volusion	9.7	1999	Austin, TX
WooCommerce	9.7	2005	San Francisco, CA
3dcart	9.7	1997	Tamarac, FL
Big Cartel	9.7	2005	Salt Lake City, UT
Ecwid	9.7	2009	Encinitas, CA
Kooomo	9.6	2000	Dublin, Ireland
Ecomchain	9.6	2001	Frisco, TX
Contalog	9.6	2008	Chennai, Tamil Nadu
PayKickstart	9.6	2016	Carmel, IN
Upclick	9.6	2006	Montreal, Canada
Trusted Shops	9.6	1999	Cologne, Germany
PayMotion	9.6	2019	Victoria, Canada
Storbie	9.5	2007	Wellington, New Zealand
Nexternal eCommerce Platform	9.4	1995	Seven Fields, PA
Virto Commerce	9.2	2011	Los Angeles, CA
nopCommerce	9.2	2008	Yaroslavl, Russia
FastSpring	9.2	2005	Santa Barbara, CA
Gumroad	9.2	2011	San Francisco,United States

Best ECOMMERCE Solution By Price

*please check with the vendors directly for the latest pricing.

Name	Price	Duration
Shopify	$29 - $299	Per month, Per month, Per month,
Shopify Plus	$29 - $299	Per month, Per month, Per month,
Volusion	$RequestPricing - $RequestPricing
WooCommerce	$0 - $99	Per month, Per month, Per month, Per month, Per year, Per year, Per year,
3dcart	$29 - $299	Per month,
Big Cartel	$9.99 - $Free	Per month, Per month, Per month,
Ecwid	$0 - $99	Per month, Per month, Per month, Per month, Per year, Per year, Per year,
Kooomo	$RequestPricing - $RequestPricing
Ecomchain	$RequestPricing - $RequestPricing
Contalog	$99 - $299	Per month, Per month, Per month,
PayKickstart	$79 - $299	Per month, Per month, Per month, Per year, Per year, Per year,
Upclick	$36.16 - $36.16	Per month,
Trusted Shops	$RequestPricing - $£79	Per month, Per month, Per month,
PayMotion	$1.7 - $1.7	one-time/user,
Storbie	$85 - $295	Per month, Per month, Per month,
Nexternal eCommerce Platform	$RequestaFreedemo - $RequestaFreedemo
Virto Commerce	$RequestPricing - $RequestPricing
nopCommerce	$66.58 - $799	Per month, Per month,One Time Free,
FastSpring	$GetPrice - $GetPrice
Gumroad	$10 - $10	Per month,

Best ECOMMERCE Solution By Rated Features

Name
Shopify Features Credit Card Payments 94% Barcode Scanning 90% Hardware Integration 90% Price Adjustments 90% Receipts 91% Credit Card Payments 95% Partial Payments 87% Split Payments 87% Discounts 90% Voided/Refunded Payments 89% Store Credit Allocation 87% Tip Adjustments 86% Multidevice Payment Acceptance 90% Next Day Deposits 92% Loyalty Programs 87% Email Marketing 87% Employee Accounts 85% Permissions 89% Commission Tracking 89% Tab Allocation 88% Log/Shift Notes 87% Staff Scheduling 82% Floor Plans 83% Inventory Management 87% Employee Management 82% Reporting 86% E-commerce Integration 88% Loyalty Membership 88% Customer Profiles 88% Credit Card Filing 92% Track Inventory 90% Inventory Notifications 91% Product Organization 88% Multilocation Inventory Tracking 84% Accounting Integrations 87% Inventory Management Integrations 91% E-Commerce Integrations 91% Sales Tracking 93% Guest Counts 90% End of Day Reports 91% Storefront Design Tools 86% Product Visualization 86% Recommendations / Personalization 82% Promotions and Discounts 82% Abandoned Cart Tools 83% Product Reviews 83% SEO 82% Content Management 85% Configured Products 85% Product Search and Filtering 84% Intangible Products 84% Checkout Process 88% Shipping Options 86% Tax Display and Processing 87% Payment Processing 88% Order Management 88% Returns / Refunds 85% Inventory Management 86% Cross-Channel Fulfillment 84% Unified Customer Experience 85% Mobile 88% Social Commerce 87% Customer Service 85% Store Locator 84% 3rd-Party Store Integration 84% B2B Features 82% APIs 82% Customization 84% Integrations to Add-on Tools 85% User Management 86% Reporting / Analytics 84% Security 89% Multi-Site Management 84% Admin Access Rights 88% Test-to-Product Migration 84% Internationalization 85% Cross Browser Support 87% Performance and Reliability 88%
Shopify Plus Features Storefront Design Tools 84% Product Visualization 85% Recommendations / Personalization 80% Promotions and Discounts 78% Abandoned Cart Tools 81% Product Reviews 81% SEO 82% Content Management 85% Configured Products 87% Product Search and Filtering 81% Intangible Products 81% Checkout Process 89% Shipping Options 85% Tax Display and Processing 85% Payment Processing 89% Order Management 88% Returns / Refunds 83% Inventory Management 84% Cross-Channel Fulfillment 84% Unified Customer Experience 88% Mobile 89% Social Commerce 88% Customer Service 88% Store Locator 82% 3rd-Party Store Integration 84% B2B Features 76% APIs 88% Customization 82% Integrations to Add-on Tools 88% User Management 87% Reporting / Analytics 85% Security 90% Multi-Site Management 84% Admin Access Rights 89% Test-to-Product Migration 79% Internationalization 83% Cross Browser Support 89% Performance and Reliability 90%
Volusion Features Storefront Design Tools 64% Product Visualization 65% Recommendations / Personalization 57% Promotions and Discounts 64% Abandoned Cart Tools 52% Product Reviews 63% SEO 75% Content Management 70% Configured Products 67% Product Search and Filtering 62% Intangible Products 68% Checkout Process 71% Shipping Options 73% Tax Display and Processing 76% Payment Processing 72% Order Management 73% Returns / Refunds 60% Inventory Management 60% Cross-Channel Fulfillment 48% Unified Customer Experience 62% Mobile 52% Social Commerce 53% Customer Service 59% Store Locator 59% 3rd-Party Store Integration 46% B2B Features 49% APIs 51% Customization 54% Integrations to Add-on Tools 54% User Management 73% Reporting / Analytics 60% Security 80% Admin Access Rights 81% Test-to-Product Migration 66% Internationalization 60% Cross Browser Support 71% Performance and Reliability 74%
WooCommerce Features Storefront Design Tools 79% Product Visualization 82% Recommendations / Personalization 79% Promotions and Discounts 83% Abandoned Cart Tools 69% Product Reviews 81% SEO 82% Content Management 86% Configured Products 84% Product Search and Filtering 82% Intangible Products 83% Checkout Process 86% Shipping Options 81% Tax Display and Processing 82% Payment Processing 86% Order Management 84% Returns / Refunds 81% Inventory Management 83% Unified Customer Experience 82% Mobile 84% Social Commerce 79% Customer Service 78% Store Locator 77% 3rd-Party Store Integration 81% B2B Features 79% APIs 84% Customization 84% Integrations to Add-on Tools 86% User Management 85% Reporting / Analytics 80% Security 81% Multi-Site Management 79% Admin Access Rights 87% Test-to-Product Migration 78% Internationalization 81% Cross Browser Support 87% Performance and Reliability 86%
3dcart Features Storefront Design Tools 82% Product Visualization 84% Recommendations / Personalization 81% Promotions and Discounts 79% Abandoned Cart Tools 81% Product Reviews 84% SEO 84% Content Management 88% Configured Products 87% Product Search and Filtering 80% Intangible Products 87% Checkout Process 88% Shipping Options 86% Tax Display and Processing 85% Payment Processing 90% Order Management 84% Returns / Refunds 79% Inventory Management 82% Cross-Channel Fulfillment 78% Unified Customer Experience 88% Mobile 82% Social Commerce 80% Customer Service 90% Store Locator 86% 3rd-Party Store Integration 82% B2B Features 92% APIs 76% Customization 88% Integrations to Add-on Tools 84% User Management 89% Reporting / Analytics 84% Security 90% Multi-Site Management 88% Admin Access Rights 91% Test-to-Product Migration 80% Internationalization 81% Cross Browser Support 93% Performance and Reliability 90%
Big Cartel Features Storefront Design Tools 88% Product Visualization 90% Recommendations / Personalization 80% Promotions and Discounts 75% Abandoned Cart Tools 78% Product Reviews 72% SEO 76% Content Management 85% Configured Products 90% Product Search and Filtering 88% Intangible Products 67% Checkout Process 93% Shipping Options 83% Tax Display and Processing 78% Payment Processing 88% Order Management 91% Returns / Refunds 82% Inventory Management 82% Cross-Channel Fulfillment 82% Unified Customer Experience 85% Mobile 87% Social Commerce 86% Customer Service 73% Store Locator 81% 3rd-Party Store Integration 67% B2B Features 75% APIs 74% Customization 75% Integrations to Add-on Tools 86% User Management 92% Reporting / Analytics 82% Security 84% Multi-Site Management 79% Admin Access Rights 89% Test-to-Product Migration 87% Internationalization 83% Cross Browser Support 87% Performance and Reliability 92%
Ecwid Features Storefront Design Tools 84% Product Visualization 87% Recommendations / Personalization 82% Promotions and Discounts 86% Abandoned Cart Tools 83% Product Reviews 81% SEO 80% Content Management 92% Configured Products 91% Product Search and Filtering 88% Intangible Products 88% Checkout Process 91% Shipping Options 87% Tax Display and Processing 90% Payment Processing 92% Order Management 92% Returns / Refunds 88% Inventory Management 91% Cross-Channel Fulfillment 85% Unified Customer Experience 92% Mobile 91% Social Commerce 90% Customer Service 93% Store Locator 91% 3rd-Party Store Integration 90% B2B Features 84% APIs 85% Customization 85% Integrations to Add-on Tools 85% User Management 92% Reporting / Analytics 85% Security 92% Multi-Site Management 86% Internationalization 84% Cross Browser Support 90% Performance and Reliability 94%
Kooomo Features Product Catalog 99% Guided Selling 99% Configuration Rules 99% Configured Pricing 100% Visual Configuration 99% Ease of Use 95% Pricing Flexibility 99% Discounting 99% Commerical Rules 99% Terms and Conditions 99% Approval Workflow 99% Renewals 99% Grouping 99% Versioning 99% Quote Document Generation 99% Document Customization 99% Ordering 99% Contracts 99% Configuration Ease of Admin 99% Pricing Administration 90% Workflow Management 99% Document Admin 99% Mobile User Support 99% Channel Partner Support 99% eCommerce 99% Customization 99% User Management 99% Reporting / Analytics 99% Test-to-Product Migration 99% Cross Browser Support 99% Performance and Reliability 99% Content Management 99% Configured Products 99% Product Search and Filtering 99% Checkout Process 99% Tax Display and Processing 99% Order Management 99%
Ecomchain Features Storefront Design Tools 99% Product Visualization 92% Recommendations / Personalization 90% Promotions and Discounts 90% Abandoned Cart Tools 82% Product Reviews 87% SEO 92% Content Management 89% Configured Products 91% Product Search and Filtering 91% Intangible Products 91% Checkout Process 93% Shipping Options 88% Tax Display and Processing 92% Payment Processing 95% Order Management 90% Returns / Refunds 91% Inventory Management 84% Cross-Channel Fulfillment 93% Unified Customer Experience 99% Mobile 99% Social Commerce 94% Customer Service 94% Store Locator 92% 3rd-Party Store Integration 98% B2B Features 96% APIs 97% Customization 96% Integrations to Add-on Tools 94% User Management 94% Reporting / Analytics 90% Security 98% Multi-Site Management 98% Admin Access Rights 96% Test-to-Product Migration 98% Internationalization 97% Cross Browser Support 98% Performance and Reliability 96%
Contalog Features Product Catalog 99% Guided Selling 99% Configuration Rules 99% Configured Pricing 100% Visual Configuration 99% Ease of Use 95% Pricing Flexibility 99% Discounting 99% Commerical Rules 99% Terms and Conditions 99% Approval Workflow 99% Renewals 99% Grouping 99% Versioning 99% Quote Document Generation 99% Document Customization 99% Ordering 99% Contracts 99% Configuration Ease of Admin 99% Pricing Administration 90% Workflow Management 99% Document Admin 99% Mobile User Support 99% Channel Partner Support 99% eCommerce 99% Customization 99% User Management 99% Reporting / Analytics 99% Test-to-Product Migration 99% Cross Browser Support 99% Performance and Reliability 99% Content Management 99% Configured Products 99% Product Search and Filtering 99% Checkout Process 99% Tax Display and Processing 99% Order Management 99%
PayKickstart Features Custom Links 100% Referral Link Generator 100% Banners 93% Email Updates 100% Affiliate Tracking 88% Cookiless Tracking 90% Promotions and Discounts 86% Abandoned Cart Tools 92% Content Management 89% Configured Products 88% Product Search and Filtering 86% Intangible Products 93% Checkout Process 93% Tax Display and Processing 90% Payment Processing 93% Order Management 90% Returns / Refunds 93% Unified Customer Experience 93% Mobile 92% Customer Service 92% B2B Features 90% APIs 92% Customization 93% Integrations to Add-on Tools 94% User Management 93% Reporting / Analytics 81% Security 90% Multi-Site Management 90% Admin Access Rights 90% Test-to-Product Migration 83% Internationalization 90% Cross Browser Support 93% Performance and Reliability 95%
Upclick Features Product Catalog 99% Guided Selling 99% Configuration Rules 99% Configured Pricing 100% Visual Configuration 99% Ease of Use 95% Pricing Flexibility 99% Discounting 99% Commerical Rules 99% Terms and Conditions 99% Approval Workflow 99% Renewals 99% Grouping 99% Versioning 99% Quote Document Generation 99% Document Customization 99% Ordering 99% Contracts 99% Configuration Ease of Admin 99% Pricing Administration 90% Workflow Management 99% Document Admin 99% Mobile User Support 99% Channel Partner Support 99% eCommerce 99% Customization 99% User Management 99% Reporting / Analytics 99% Test-to-Product Migration 99% Cross Browser Support 99% Performance and Reliability 99% Content Management 99% Configured Products 99% Product Search and Filtering 99% Checkout Process 99% Tax Display and Processing 99% Order Management 99%
Trusted Shops Features Product Catalog 99% Guided Selling 99% Configuration Rules 99% Configured Pricing 100% Visual Configuration 99% Ease of Use 95% Pricing Flexibility 99% Discounting 99% Commerical Rules 99% Terms and Conditions 99% Approval Workflow 99% Renewals 99% Grouping 99% Versioning 99% Quote Document Generation 99% Document Customization 99% Ordering 99% Contracts 99% Configuration Ease of Admin 99% Pricing Administration 90% Workflow Management 99% Document Admin 99% Mobile User Support 99% Channel Partner Support 99% eCommerce 99% Customization 99% User Management 99% Reporting / Analytics 99% Test-to-Product Migration 99% Cross Browser Support 99% Performance and Reliability 99% Content Management 99% Configured Products 99% Product Search and Filtering 99% Checkout Process 99% Tax Display and Processing 99% Order Management 99%
PayMotion Features Storefront Design Tools 98% Product Visualization 98% Recommendations / Personalization 95% Promotions and Discounts 94% Abandoned Cart Tools 87% Product Reviews 93% Content Management 98% Configured Products 97% Product Search and Filtering 100% Intangible Products 86% Checkout Process 95% Shipping Options 97% Tax Display and Processing 98% Payment Processing 98% Order Management 97% Returns / Refunds 94% Inventory Management 95% Unified Customer Experience 97% Mobile 92% Customer Service 95% APIs 93% Customization 96% User Management 95% Reporting / Analytics 98% Security 98% Admin Access Rights 97% Test-to-Product Migration 97% Internationalization 98% Cross Browser Support 96% Performance and Reliability 98%
Storbie Features Storefront Design Tools 94% Product Visualization 90% Recommendations / Personalization 88% Promotions and Discounts 89% Abandoned Cart Tools 74% Product Reviews 60% SEO 86% Content Management 95% Configured Products 97% Product Search and Filtering 87% Intangible Products 81% Checkout Process 93% Shipping Options 85% Tax Display and Processing 86% Payment Processing 93% Order Management 93% Inventory Management 92% Cross-Channel Fulfillment 87% Unified Customer Experience 81% Mobile 86% Social Commerce 81% Customer Service 82% Store Locator 93% 3rd-Party Store Integration 74% Customization 90% Integrations to Add-on Tools 88% User Management 97% Reporting / Analytics 81% Security 92% Multi-Site Management 83% Admin Access Rights 88% Test-to-Product Migration 85% Internationalization 75% Cross Browser Support 90% Performance and Reliability 96%
Nexternal eCommerce Platform Features Storefront Design Tools 74% Product Visualization 85% Recommendations / Personalization 80% Promotions and Discounts 83% Abandoned Cart Tools 55% Product Reviews 85% SEO 76% Content Management 89% Configured Products 88% Product Search and Filtering 88% Intangible Products 91% Checkout Process 87% Shipping Options 86% Tax Display and Processing 89% Payment Processing 88% Order Management 93% Returns / Refunds 88% Inventory Management 85% Cross-Channel Fulfillment 83% Unified Customer Experience 81% Mobile 79% Social Commerce 81% Customer Service 90% Store Locator 89% 3rd-Party Store Integration 83% B2B Features 83% APIs 78% Customization 80% Integrations to Add-on Tools 78% User Management 89% Reporting / Analytics 83% Security 92% Multi-Site Management 93% Admin Access Rights 88% Test-to-Product Migration 82% Internationalization 87% Cross Browser Support 87% Performance and Reliability 90%
Virto Commerce Features Storefront Design Tools 88% Product Visualization 85% Recommendations / Personalization 87% Promotions and Discounts 83% Abandoned Cart Tools 90% Product Reviews 90% SEO 96% Content Management 90% Configured Products 90% Product Search and Filtering 92% Intangible Products 89% Checkout Process 93% Shipping Options 93% Tax Display and Processing 93% Payment Processing 90% Order Management 95% Returns / Refunds 95% Inventory Management 88% Cross-Channel Fulfillment 81% Unified Customer Experience 83% Mobile 92% Social Commerce 88% Customer Service 83% Store Locator 90% 3rd-Party Store Integration 86% B2B Features 93% APIs 88% Customization 93% Integrations to Add-on Tools 94% User Management 88% Reporting / Analytics 85% Security 88% Multi-Site Management 92% Admin Access Rights 87% Test-to-Product Migration 83% Internationalization 96% Cross Browser Support 90% Performance and Reliability 83%
nopCommerce Features Storefront Design Tools 86% Product Visualization 81% Recommendations / Personalization 83% Promotions and Discounts 83% Abandoned Cart Tools 67% Product Reviews 77% SEO 79% Content Management 85% Configured Products 81% Product Search and Filtering 80% Intangible Products 73% Checkout Process 80% Shipping Options 80% Tax Display and Processing 83% Payment Processing 80% Order Management 81% Returns / Refunds 76% Inventory Management 85% Cross-Channel Fulfillment 77% Unified Customer Experience 79% Mobile 76% Social Commerce 79% Customer Service 79% Store Locator 76% 3rd-Party Store Integration 76% B2B Features 74% APIs 73% Customization 92% Integrations to Add-on Tools 81% User Management 89% Reporting / Analytics 79% Security 89% Multi-Site Management 89% Admin Access Rights 85% Test-to-Product Migration 79% Internationalization 87% Cross Browser Support 93% Performance and Reliability 85%
FastSpring Features Automation 87% Consolidation 72% Adjustments 70% Collections 87% Dispute Management 69% Packages 74% Discounts 81% Plan Changes 73% Storefront Design Tools 80% Product Visualization 83% Recommendations / Personalization 84% Promotions and Discounts 90% Abandoned Cart Tools 79% Product Reviews 75% Content Management 85% Configured Products 86% Product Search and Filtering 83% Intangible Products 90% Checkout Process 92% Tax Display and Processing 92% Payment Processing 94% Order Management 92% Returns / Refunds 92% Cross-Channel Fulfillment 91% Unified Customer Experience 87% Mobile 89% Social Commerce 84% Customer Service 92% Store Locator 91% 3rd-Party Store Integration 86% B2B Features 83% APIs 84% Customization 83% Integrations to Add-on Tools 84% User Management 88% Reporting / Analytics 82% Security 92% Multi-Site Management 85% Admin Access Rights 89% Test-to-Product Migration 89% Internationalization 92% Cross Browser Support 93% Performance and Reliability 95%
Gumroad Features Product Catalog 99% Guided Selling 99% Configuration Rules 99% Configured Pricing 100% Visual Configuration 99% Ease of Use 95% Pricing Flexibility 99% Discounting 99% Commerical Rules 99% Terms and Conditions 99% Approval Workflow 99% Renewals 99% Grouping 99% Versioning 99% Quote Document Generation 99% Document Customization 99% Ordering 99% Contracts 99% Configuration Ease of Admin 99% Pricing Administration 90% Workflow Management 99% Document Admin 99% Mobile User Support 99% Channel Partner Support 99% eCommerce 99% Customization 99% User Management 99% Reporting / Analytics 99% Test-to-Product Migration 99% Cross Browser Support 99% Performance and Reliability 99% Content Management 99% Configured Products 99% Product Search and Filtering 99% Checkout Process 99% Tax Display and Processing 99% Order Management 99%

Check Your Ecommerce Solution Offers Round The Clock Support

Customer service is very important when using a ecommerce like Shopify.

When investing in and dealing with a ecommerce for your business, timely customer support is essential.

Customer service includes assistance in installation, training, troubleshooting, upgrading, and cancellation of a product or service.

Your ecommerce solution should offer customer support that includes Phone answering services, Live chat support and Email customer service support.

Shopify and Shopify Plus offer support where clients are able to call or contact the helpdesk via email or a chat service.

Name	Support Rating	Support	Languages
Shopify	8.4	Phone, Email	English
Shopify Plus	8.5	Phone, Email, Live Chat	Danish, German, English, Finnish, French, Hindi, Japanese, Korean, Malay, Dutch, Norwegian, Portuguese, Spanish, Swedish, Thai, Turkish, Chinese (Simplified), Chinese (Traditional)
Volusion	7.3	Phone, Email,	English
WooCommerce	7.4	Phone, Email	Afrikaans, Arabic, Danish, German, English, Finnish, French, Hebrew, Italian, Japanese, Korean, Dutch, Norwegian, Spanish, Swedish, Turkish, Chinese (Simplified)
3dcart	8.4	Phone, Email, Live Chat	English
Big Cartel	8.1	Phone, Email	English
Ecwid	9.6	Phone, Email	German, English, French, Indonesian, Italian, Dutch, Portuguese, Russian, Spanish
Kooomo	9.4	Phone, Email, Live Chat	Xhosa, Tonga (Tonga Islands), Samoan, Maori, Maltese, Fijian, Tibetan, Chinese (Simplified), Vietnamese, Uzbek, Urdu, Ukrainian, Turkish, Thai, Telugu, Tatar, Tamil, Swedish, Swahili, Serbian, Albanian, Spanish, Slovenian, Slovak, Russian, Romanian, Quechua, Portuguese, Polish, Punjabi, Norwegian, Dutch, Nepali, Malay, Mongolian, Macedonian, Marathi, Malayalam, Lithuanian, Latvian, Latin, Korean, Central Khmer, Georgian, Japanese, Italian, Icelandic, Indonesian, Armenian, Hungarian, Croatian, Hindi, Hebrew, Gujarati, Irish, French, Finnish, Persian, Basque, Estonian, English, Greek, German, Danish, Welsh, Czech, Catalan, Bulgarian, Bengali, Arabic, Afrikaans
Ecomchain	9.7	Phone, Email	Arabic, German, English, French, Gujarati, Hindi, Italian, Latin, Malayalam, Nepali, Punjabi, Polish, Portuguese, Spanish, Urdu, Chinese (Simplified)
Contalog	10.0	Phone, Email	English
PayKickstart	9.7	Phone, Email, Live Chat	Arabic, Czech, Danish, German, English, French, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Slovenian, Spanish, Serbian, Vietnamese, Chinese (Simplified)
Upclick	4.0	Phone, Email	English
Trusted Shops	10.0	Phone, Email	English
PayMotion	10.0	Phone, Email	Arabic, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified)
Storbie	9.8	Phone, Email	English
Nexternal eCommerce Platform	9.6	Phone, Email, Live Chat	English
Virto Commerce	8.9	Phone, Email	German, English, French, Italian, Dutch, Norwegian, Russian, Spanish, Swedish, Chinese (Simplified)
nopCommerce	7.7	Phone, Email	Arabic, German, English, Persian, French, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Vietnamese, Chinese (Simplified)
FastSpring	9.1	Phone, Email, Live Chat	Arabic, Czech, Danish, German, Greek, English, French, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Polish, Portuguese, Russian, Slovak, Spanish, Serbian, Swedish, Turkish, Chinese (Simplified)
Gumroad	10.0	Phone, Email	English

Make sure your Ecommerce Solution Offers the Features You Need

Ensure that the ecommerce solution you decide upon provides the exact range of tools your organisation needs. Check ECOMMERCE is a good fit for your business.

Best Ecommerce Software Solution Verdict

An important factor for business owners to consider when looking for a Ecommerce like Shopify is the support and educational resources the Ecommerce platform can offer.

Choose a ecommerce that is considered an industry-leader with a well tested and well known software platform.

If you are thinking of using the Shopify platform you will need to know that Shopify is ecommerce that you can rely on.

View All of the Top Ecommerce Software Solutions

Shopify

Overall rating	84%
Support Rating	88%
Setup Rating	84%

Shopify was established in 2006.

Shopify Price Table

Price Plan	Price	Price Plan Duration
Basic	$29	Per month
Professional	$79	Per month
unlimited	$299	Per month

Visit Shopify

Shopify Plus

Overall rating	85%
Support Rating	88%
Setup Rating	85%

Shopify Plus was established in 2006.

Shopify Plus Price Table

Price Plan	Price	Price Plan Duration
Mid-Market	$29	Per month
Enterprise	$79	Per month
	$299	Per month

Visit Shopify Plus

Volusion

Overall rating	73%
Support Rating	88%
Setup Rating	73%

Volusion was established in 1999.

Volusion Price Table

Price Plan	Price	Price Plan Duration
Mini	Request Pricing
Plus
Pro	unknown
Premium	unknown
	unknown

Visit Volusion

WooCommerce

Overall rating	74%
Support Rating	88%
Setup Rating	74%

WooCommerce was established in 2005.

WooCommerce Price Table

Price Plan	Price	Price Plan Duration
Small-Business	$0	Per month
Mid-Market	$15	Per month
Enterprise	$35	Per month
	$99	Per month

Visit WooCommerce

3dcart

Overall rating	84%
Support Rating	88%
Setup Rating	84%

3dcart was established in 1997.

3dcart Price Table

Price Plan	Price	Price Plan Duration
3dcart BASIC	$29	Per month
3dcart PLUS	$299
3dcart PRO
3dcart Enterprise	unknown
	unknown

Visit 3dcart

Big Cartel

Overall rating	81%
Support Rating	88%
Setup Rating	81%

Big Cartel was established in 2005.

Big Cartel Price Table

Price Plan	Price	Price Plan Duration
Titanium	Free	Per month
Diamond	$9.99	Per month
Platinum	$19.99	Per month
Gold	$29.99

Visit Big Cartel

Ecwid

Overall rating	96%
Support Rating	88%
Setup Rating	96%

Ecwid was established in 2009.

Ecwid Price Table

Price Plan	Price	Price Plan Duration
Free	$0	Per month
VENTURE	$15	Per month
BUSINESS	$35	Per month
UNLIMITED	$99	Per month
	$12.50	Per year

Visit Ecwid

Kooomo

Overall rating	94%
Support Rating	88%
Setup Rating	94%

Kooomo was established in 2000.

Kooomo Price Table

Price Plan	Price	Price Plan Duration
Small-Business	Request Pricing
Mid-Market
Enterprise	unknown
	unknown

Visit Kooomo

Ecomchain

Overall rating	97%
Support Rating	88%
Setup Rating	97%

Ecomchain was established in 2001.

Ecomchain Price Table

Price Plan	Price	Price Plan Duration
Small-Business	Request Pricing
Mid-Market
	unknown

Visit Ecomchain

Contalog

Overall rating	100%
Support Rating	88%
Setup Rating	100%

Contalog was established in 2008.

Contalog Price Table

Price Plan	Price	Price Plan Duration
Basic Terms	$99	Per month
Small Terms	$199	Per month
Growing Terms	$299	Per month

Visit Contalog

PayKickstart

Overall rating	97%
Support Rating	88%
Setup Rating	97%

PayKickstart was established in 2016.

PayKickstart Price Table

Price Plan	Price	Price Plan Duration
Premium Plan	$99	Per month
Professional Plan	$199	Per month
Basic Plan	$299	Per month
	$79	Per year

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Upclick

Overall rating	40%
Support Rating	88%
Setup Rating	40%

Upclick was established in 2006.

Upclick Price Table

Price Plan	Price	Price Plan Duration
Small-Business	36.16	Per month
Mid-Market
Enterprise	unknown
	unknown

Visit Upclick

Trusted Shops

Overall rating	100%
Support Rating	88%
Setup Rating	100%

Trusted Shops was established in 1999.

Trusted Shops Price Table

Price Plan	Price	Price Plan Duration
Small-Business	£79	Per month
Mid-Market	£129	Per month
Enterprise	Request Pricing	Per month

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PayMotion

Overall rating	100%
Support Rating	88%
Setup Rating	100%

PayMotion was established in 2019.

PayMotion Price Table

Price Plan	Price	Price Plan Duration
Small-Business	1.7	one-time/user
Mid-Market
Enterprise	unknown
	unknown

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Storbie

Overall rating	98%
Support Rating	88%
Setup Rating	98%

Storbie was established in 2007.

Storbie Price Table

Price Plan	Price	Price Plan Duration
Small-Business	$85	Per month
Mid-Market	$125	Per month
Enterprise	$295	Per month

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Nexternal eCommerce Platform

Overall rating	96%
Support Rating	88%
Setup Rating	96%

Nexternal eCommerce Platform was established in 1995.

Nexternal eCommerce Platform Price Table

Price Plan	Price	Price Plan Duration
Small-Business	Request a Free demo
Mid-Market
	unknown

Visit Nexternal eCommerce Platform

Virto Commerce

Overall rating	89%
Support Rating	88%
Setup Rating	89%

Virto Commerce was established in 2011.

Virto Commerce Price Table

Price Plan	Price	Price Plan Duration
Small-Business	Request Pricing
Mid-Market
Enterprise	unknown
	unknown

Visit Virto Commerce

nopCommerce

Overall rating	77%
Support Rating	88%
Setup Rating	77%

nopCommerce was established in 2008.

nopCommerce Price Table

Price Plan	Price	Price Plan Duration
Small-Business	$66.58	Per month
Mid-Market	$99.67	Per month
Enterprise	$299	One Time Free
	$799

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FastSpring

Overall rating	91%
Support Rating	88%
Setup Rating	91%

FastSpring was established in 2005.

FastSpring Price Table

Price Plan	Price	Price Plan Duration
Small-Business	Get Price
Mid-Market
	unknown

Visit FastSpring

Gumroad

Overall rating	100%
Support Rating	88%
Setup Rating	100%

Gumroad was established in 2011.

Gumroad Price Table

Price Plan	Price	Price Plan Duration
Small-Business	10	Per month
Mid-Market
Enterprise	unknown
	unknown

Visit Gumroad