Retargeting Problems

Retargeting Problems

Description Of Retargeting

Retargeting is one of the accepted ways to find new customers and bring back the old ones. An example of retargeting is when you search for a certain product on Amazon, and after that, it seems that every website you visit knows that you were looking for that product.

Retargeting is possible through ad networks such as Google Display Network. Many companies are signed up on those networks, and as it is all connected, many websites have ads from the same networks.

Companies retarget with the help of browser cookies. It is done in the following way. When you look for something on Amazon, a cookie is logged in your browser with the product data needed. Then you visit other news, sports, blog, etc. and see ads of the product you were searching for. The reason is that all those websites you visited are part of the Google network.

Why Use Retargeting?

Here is a small statistic that proves that retargeting works:

• Website percentage of visitors, who come back after the first visit is just 2%
• There is 70% probability that people will convert after viewing retargeting ads.

Retargeting is a good opportunity for businesses because you know they have shown interest in your brand, products and services.

Problems Of Retargeting

In fact, companies gain many benefits from the process of retargeting. However, they also face problems and are encouraged to avoid or solve them. Let's discuss some of those problems.

Unlimited Frequency On Ads

According to many types of research, high-frequency ads harm the perception of a brand by customers. In this case, the ads become more and more annoying, and the customers think that your company isn't all that great to deal with.

To avoid this problem, you should put a limit on the ad frequency then your customers will not get bothered.

Continuous Use Of The Same Ads

Example of this problem is when a company makes a post on a social network and includes the same images and content in its e-mail newsletter, banner ads, etc. One of the reasons can be that digital assets require a lot of resources (time, money, etc.), and companies think they can use the same ad everywhere. However, this way of thinking can create problems.

To understand the problem of repetitive ads, it is advised that marketing specialists think from a customer's point of view who sees the same ad every day. The result is that customers block such ads or ignore them.

Too Long Or Two Short Cookie Window

There is a 30 days default length of the cookie window. However, before using cookies, think if the time is convenient for your business type or not. You might review the statistics of your business and assess the optimal cookie window for you.

For example, in industries like travel or plastic surgery, maybe the window might be longer as the customers of such services are more likely to buy them after 30 days. In other cases, perhaps the 30-day window is too long.

Absence Of Using Segmentation

Segmentation is the procedure of retargeting based on customers' preferences or groups of customers. A good example of segmentation is in e-mail marketing when you send targeted e-mails to the selected customers.

As usual, most companies send their retargeting campaigns to all of your website visitors. However, it would be better to analyse your consumer base and categorise them based on their preferences and needs.

Search For The Golden Ticket

There are a lot of courses, blogs and publications on retargeting issues. Of course, it is beneficial to read, research, and learn the right ways of doing retargeting and avoid possible mistakes. You should know that there is no single formula to do good retargeting and not make mistakes.

Everything is relative and individual because each business is unique, and so is every customer. Just test, fail and try again. Every time you will improve if you analyse and understand your mistakes and correct them.

Interesting Facts On Retargeting

Instead of a conclusion for this article, read exciting statistics on retargeting. Ascend2 and SharpSpring Ads fielded The Outlook on Retargeting Survey, in which 176 marketing specialists were surveyed. The report discovered that:

1. For the 77% of marketers ad fraud is a big challenge.
2. Executives pay lots of attention to customer service. (54%)
3. 83% of marketers regularly assess their retargeting technology.
4. Only 27% of marketers are absolutely satisfied with their ability to determine the ROI of their retargeting program.
5. 88% of marketers plan to or use AI to optimise their retargeting programs.

Scroll down to read our indepth Ecommerce Platforms guide. What you should know, Ecommerce Platforms features, price plans and support. Pros and Cons of Ecommerce Platforms as a ecommerce, everything is explained below.

Overview of Retargeting Problems

Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.

Shopify is listed as the best ecommerce software related to Ecommerce Platforms. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.

Best ECOMMERCE Solution By Rating

Lets see how Shopify compare to other ecommerce platforms out there.

Name	Rating	Established	Head Office
Shopify	9.9	2006	Ottawa, Canada
Shopify Plus	9.8	2006	Ottawa, Canada
Volusion	9.7	1999	Austin, TX
WooCommerce	9.7	2005	San Francisco, CA
3dcart	9.7	1997	Tamarac, FL
Big Cartel	9.7	2005	Salt Lake City, UT
Ecwid	9.7	2009	Encinitas, CA
Contalog	9.6	2008	Chennai, Tamil Nadu
Kooomo	9.6	2000	Dublin, Ireland
Ecomchain	9.6	2001	Frisco, TX
Trusted Shops	9.6	1999	Cologne, Germany
PayMotion	9.6	2019	Victoria, Canada
PayKickstart	9.6	2016	Carmel, IN
Upclick	9.6	2006	Montreal, Canada
Storbie	9.5	2007	Wellington, New Zealand
Nexternal eCommerce Platform	9.4	1995	Seven Fields, PA
nopCommerce	9.2	2008	Yaroslavl, Russia
Virto Commerce	9.2	2011	Los Angeles, CA
Gumroad	9.2	2011	San Francisco,United States
FastSpring	9.2	2005	Santa Barbara, CA

Best ECOMMERCE Solution By Price

*please check with the vendors directly for the latest pricing.

Name	Price	Duration
Shopify	$29 - $299	Per month, Per month, Per month,
Shopify Plus	$29 - $299	Per month, Per month, Per month,
Volusion	$RequestPricing - $RequestPricing
WooCommerce	$0 - $99	Per month, Per month, Per month, Per month, Per year, Per year, Per year,
3dcart	$29 - $299	Per month,
Big Cartel	$9.99 - $Free	Per month, Per month, Per month,
Ecwid	$0 - $99	Per month, Per month, Per month, Per month, Per year, Per year, Per year,
Contalog	$99 - $299	Per month, Per month, Per month,
Kooomo	$RequestPricing - $RequestPricing
Ecomchain	$RequestPricing - $RequestPricing
Trusted Shops	$RequestPricing - $£79	Per month, Per month, Per month,
PayMotion	$1.7 - $1.7	one-time/user,
PayKickstart	$79 - $299	Per month, Per month, Per month, Per year, Per year, Per year,
Upclick	$36.16 - $36.16	Per month,
Storbie	$85 - $295	Per month, Per month, Per month,
Nexternal eCommerce Platform	$RequestaFreedemo - $RequestaFreedemo
nopCommerce	$66.58 - $799	Per month, Per month,One Time Free,
Virto Commerce	$RequestPricing - $RequestPricing
Gumroad	$10 - $10	Per month,
FastSpring	$GetPrice - $GetPrice

Best ECOMMERCE Solution By Rated Features

Name
Shopify Features Credit Card Payments 94% Barcode Scanning 90% Hardware Integration 90% Price Adjustments 90% Receipts 91% Credit Card Payments 95% Partial Payments 87% Split Payments 87% Discounts 90% Voided/Refunded Payments 89% Store Credit Allocation 87% Tip Adjustments 86% Multidevice Payment Acceptance 90% Next Day Deposits 92% Loyalty Programs 87% Email Marketing 87% Employee Accounts 85% Permissions 89% Commission Tracking 89% Tab Allocation 88% Log/Shift Notes 87% Staff Scheduling 82% Floor Plans 83% Inventory Management 87% Employee Management 82% Reporting 86% E-commerce Integration 88% Loyalty Membership 88% Customer Profiles 88% Credit Card Filing 92% Track Inventory 90% Inventory Notifications 91% Product Organization 88% Multilocation Inventory Tracking 84% Accounting Integrations 87% Inventory Management Integrations 91% E-Commerce Integrations 91% Sales Tracking 93% Guest Counts 90% End of Day Reports 91% Storefront Design Tools 86% Product Visualization 86% Recommendations / Personalization 82% Promotions and Discounts 82% Abandoned Cart Tools 83% Product Reviews 83% SEO 82% Content Management 85% Configured Products 85% Product Search and Filtering 84% Intangible Products 84% Checkout Process 88% Shipping Options 86% Tax Display and Processing 87% Payment Processing 88% Order Management 88% Returns / Refunds 85% Inventory Management 86% Cross-Channel Fulfillment 84% Unified Customer Experience 85% Mobile 88% Social Commerce 87% Customer Service 85% Store Locator 84% 3rd-Party Store Integration 84% B2B Features 82% APIs 82% Customization 84% Integrations to Add-on Tools 85% User Management 86% Reporting / Analytics 84% Security 89% Multi-Site Management 84% Admin Access Rights 88% Test-to-Product Migration 84% Internationalization 85% Cross Browser Support 87% Performance and Reliability 88%
Shopify Plus Features Storefront Design Tools 84% Product Visualization 85% Recommendations / Personalization 80% Promotions and Discounts 78% Abandoned Cart Tools 81% Product Reviews 81% SEO 82% Content Management 85% Configured Products 87% Product Search and Filtering 81% Intangible Products 81% Checkout Process 89% Shipping Options 85% Tax Display and Processing 85% Payment Processing 89% Order Management 88% Returns / Refunds 83% Inventory Management 84% Cross-Channel Fulfillment 84% Unified Customer Experience 88% Mobile 89% Social Commerce 88% Customer Service 88% Store Locator 82% 3rd-Party Store Integration 84% B2B Features 76% APIs 88% Customization 82% Integrations to Add-on Tools 88% User Management 87% Reporting / Analytics 85% Security 90% Multi-Site Management 84% Admin Access Rights 89% Test-to-Product Migration 79% Internationalization 83% Cross Browser Support 89% Performance and Reliability 90%
Volusion Features Storefront Design Tools 64% Product Visualization 65% Recommendations / Personalization 57% Promotions and Discounts 64% Abandoned Cart Tools 52% Product Reviews 63% SEO 75% Content Management 70% Configured Products 67% Product Search and Filtering 62% Intangible Products 68% Checkout Process 71% Shipping Options 73% Tax Display and Processing 76% Payment Processing 72% Order Management 73% Returns / Refunds 60% Inventory Management 60% Cross-Channel Fulfillment 48% Unified Customer Experience 62% Mobile 52% Social Commerce 53% Customer Service 59% Store Locator 59% 3rd-Party Store Integration 46% B2B Features 49% APIs 51% Customization 54% Integrations to Add-on Tools 54% User Management 73% Reporting / Analytics 60% Security 80% Admin Access Rights 81% Test-to-Product Migration 66% Internationalization 60% Cross Browser Support 71% Performance and Reliability 74%
WooCommerce Features Storefront Design Tools 79% Product Visualization 82% Recommendations / Personalization 79% Promotions and Discounts 83% Abandoned Cart Tools 69% Product Reviews 81% SEO 82% Content Management 86% Configured Products 84% Product Search and Filtering 82% Intangible Products 83% Checkout Process 86% Shipping Options 81% Tax Display and Processing 82% Payment Processing 86% Order Management 84% Returns / Refunds 81% Inventory Management 83% Unified Customer Experience 82% Mobile 84% Social Commerce 79% Customer Service 78% Store Locator 77% 3rd-Party Store Integration 81% B2B Features 79% APIs 84% Customization 84% Integrations to Add-on Tools 86% User Management 85% Reporting / Analytics 80% Security 81% Multi-Site Management 79% Admin Access Rights 87% Test-to-Product Migration 78% Internationalization 81% Cross Browser Support 87% Performance and Reliability 86%
3dcart Features Storefront Design Tools 82% Product Visualization 84% Recommendations / Personalization 81% Promotions and Discounts 79% Abandoned Cart Tools 81% Product Reviews 84% SEO 84% Content Management 88% Configured Products 87% Product Search and Filtering 80% Intangible Products 87% Checkout Process 88% Shipping Options 86% Tax Display and Processing 85% Payment Processing 90% Order Management 84% Returns / Refunds 79% Inventory Management 82% Cross-Channel Fulfillment 78% Unified Customer Experience 88% Mobile 82% Social Commerce 80% Customer Service 90% Store Locator 86% 3rd-Party Store Integration 82% B2B Features 92% APIs 76% Customization 88% Integrations to Add-on Tools 84% User Management 89% Reporting / Analytics 84% Security 90% Multi-Site Management 88% Admin Access Rights 91% Test-to-Product Migration 80% Internationalization 81% Cross Browser Support 93% Performance and Reliability 90%
Big Cartel Features Storefront Design Tools 88% Product Visualization 90% Recommendations / Personalization 80% Promotions and Discounts 75% Abandoned Cart Tools 78% Product Reviews 72% SEO 76% Content Management 85% Configured Products 90% Product Search and Filtering 88% Intangible Products 67% Checkout Process 93% Shipping Options 83% Tax Display and Processing 78% Payment Processing 88% Order Management 91% Returns / Refunds 82% Inventory Management 82% Cross-Channel Fulfillment 82% Unified Customer Experience 85% Mobile 87% Social Commerce 86% Customer Service 73% Store Locator 81% 3rd-Party Store Integration 67% B2B Features 75% APIs 74% Customization 75% Integrations to Add-on Tools 86% User Management 92% Reporting / Analytics 82% Security 84% Multi-Site Management 79% Admin Access Rights 89% Test-to-Product Migration 87% Internationalization 83% Cross Browser Support 87% Performance and Reliability 92%
Ecwid Features Storefront Design Tools 84% Product Visualization 87% Recommendations / Personalization 82% Promotions and Discounts 86% Abandoned Cart Tools 83% Product Reviews 81% SEO 80% Content Management 92% Configured Products 91% Product Search and Filtering 88% Intangible Products 88% Checkout Process 91% Shipping Options 87% Tax Display and Processing 90% Payment Processing 92% Order Management 92% Returns / Refunds 88% Inventory Management 91% Cross-Channel Fulfillment 85% Unified Customer Experience 92% Mobile 91% Social Commerce 90% Customer Service 93% Store Locator 91% 3rd-Party Store Integration 90% B2B Features 84% APIs 85% Customization 85% Integrations to Add-on Tools 85% User Management 92% Reporting / Analytics 85% Security 92% Multi-Site Management 86% Internationalization 84% Cross Browser Support 90% Performance and Reliability 94%
Contalog Features Product Catalog 99% Guided Selling 99% Configuration Rules 99% Configured Pricing 100% Visual Configuration 99% Ease of Use 95% Pricing Flexibility 99% Discounting 99% Commerical Rules 99% Terms and Conditions 99% Approval Workflow 99% Renewals 99% Grouping 99% Versioning 99% Quote Document Generation 99% Document Customization 99% Ordering 99% Contracts 99% Configuration Ease of Admin 99% Pricing Administration 90% Workflow Management 99% Document Admin 99% Mobile User Support 99% Channel Partner Support 99% eCommerce 99% Customization 99% User Management 99% Reporting / Analytics 99% Test-to-Product Migration 99% Cross Browser Support 99% Performance and Reliability 99% Content Management 99% Configured Products 99% Product Search and Filtering 99% Checkout Process 99% Tax Display and Processing 99% Order Management 99%
Kooomo Features Product Catalog 99% Guided Selling 99% Configuration Rules 99% Configured Pricing 100% Visual Configuration 99% Ease of Use 95% Pricing Flexibility 99% Discounting 99% Commerical Rules 99% Terms and Conditions 99% Approval Workflow 99% Renewals 99% Grouping 99% Versioning 99% Quote Document Generation 99% Document Customization 99% Ordering 99% Contracts 99% Configuration Ease of Admin 99% Pricing Administration 90% Workflow Management 99% Document Admin 99% Mobile User Support 99% Channel Partner Support 99% eCommerce 99% Customization 99% User Management 99% Reporting / Analytics 99% Test-to-Product Migration 99% Cross Browser Support 99% Performance and Reliability 99% Content Management 99% Configured Products 99% Product Search and Filtering 99% Checkout Process 99% Tax Display and Processing 99% Order Management 99%
Ecomchain Features Storefront Design Tools 99% Product Visualization 92% Recommendations / Personalization 90% Promotions and Discounts 90% Abandoned Cart Tools 82% Product Reviews 87% SEO 92% Content Management 89% Configured Products 91% Product Search and Filtering 91% Intangible Products 91% Checkout Process 93% Shipping Options 88% Tax Display and Processing 92% Payment Processing 95% Order Management 90% Returns / Refunds 91% Inventory Management 84% Cross-Channel Fulfillment 93% Unified Customer Experience 99% Mobile 99% Social Commerce 94% Customer Service 94% Store Locator 92% 3rd-Party Store Integration 98% B2B Features 96% APIs 97% Customization 96% Integrations to Add-on Tools 94% User Management 94% Reporting / Analytics 90% Security 98% Multi-Site Management 98% Admin Access Rights 96% Test-to-Product Migration 98% Internationalization 97% Cross Browser Support 98% Performance and Reliability 96%
Trusted Shops Features Product Catalog 99% Guided Selling 99% Configuration Rules 99% Configured Pricing 100% Visual Configuration 99% Ease of Use 95% Pricing Flexibility 99% Discounting 99% Commerical Rules 99% Terms and Conditions 99% Approval Workflow 99% Renewals 99% Grouping 99% Versioning 99% Quote Document Generation 99% Document Customization 99% Ordering 99% Contracts 99% Configuration Ease of Admin 99% Pricing Administration 90% Workflow Management 99% Document Admin 99% Mobile User Support 99% Channel Partner Support 99% eCommerce 99% Customization 99% User Management 99% Reporting / Analytics 99% Test-to-Product Migration 99% Cross Browser Support 99% Performance and Reliability 99% Content Management 99% Configured Products 99% Product Search and Filtering 99% Checkout Process 99% Tax Display and Processing 99% Order Management 99%
PayMotion Features Storefront Design Tools 98% Product Visualization 98% Recommendations / Personalization 95% Promotions and Discounts 94% Abandoned Cart Tools 87% Product Reviews 93% Content Management 98% Configured Products 97% Product Search and Filtering 100% Intangible Products 86% Checkout Process 95% Shipping Options 97% Tax Display and Processing 98% Payment Processing 98% Order Management 97% Returns / Refunds 94% Inventory Management 95% Unified Customer Experience 97% Mobile 92% Customer Service 95% APIs 93% Customization 96% User Management 95% Reporting / Analytics 98% Security 98% Admin Access Rights 97% Test-to-Product Migration 97% Internationalization 98% Cross Browser Support 96% Performance and Reliability 98%
PayKickstart Features Custom Links 100% Referral Link Generator 100% Banners 93% Email Updates 100% Affiliate Tracking 88% Cookiless Tracking 90% Promotions and Discounts 86% Abandoned Cart Tools 92% Content Management 89% Configured Products 88% Product Search and Filtering 86% Intangible Products 93% Checkout Process 93% Tax Display and Processing 90% Payment Processing 93% Order Management 90% Returns / Refunds 93% Unified Customer Experience 93% Mobile 92% Customer Service 92% B2B Features 90% APIs 92% Customization 93% Integrations to Add-on Tools 94% User Management 93% Reporting / Analytics 81% Security 90% Multi-Site Management 90% Admin Access Rights 90% Test-to-Product Migration 83% Internationalization 90% Cross Browser Support 93% Performance and Reliability 95%
Upclick Features Product Catalog 99% Guided Selling 99% Configuration Rules 99% Configured Pricing 100% Visual Configuration 99% Ease of Use 95% Pricing Flexibility 99% Discounting 99% Commerical Rules 99% Terms and Conditions 99% Approval Workflow 99% Renewals 99% Grouping 99% Versioning 99% Quote Document Generation 99% Document Customization 99% Ordering 99% Contracts 99% Configuration Ease of Admin 99% Pricing Administration 90% Workflow Management 99% Document Admin 99% Mobile User Support 99% Channel Partner Support 99% eCommerce 99% Customization 99% User Management 99% Reporting / Analytics 99% Test-to-Product Migration 99% Cross Browser Support 99% Performance and Reliability 99% Content Management 99% Configured Products 99% Product Search and Filtering 99% Checkout Process 99% Tax Display and Processing 99% Order Management 99%
Storbie Features Storefront Design Tools 94% Product Visualization 90% Recommendations / Personalization 88% Promotions and Discounts 89% Abandoned Cart Tools 74% Product Reviews 60% SEO 86% Content Management 95% Configured Products 97% Product Search and Filtering 87% Intangible Products 81% Checkout Process 93% Shipping Options 85% Tax Display and Processing 86% Payment Processing 93% Order Management 93% Inventory Management 92% Cross-Channel Fulfillment 87% Unified Customer Experience 81% Mobile 86% Social Commerce 81% Customer Service 82% Store Locator 93% 3rd-Party Store Integration 74% Customization 90% Integrations to Add-on Tools 88% User Management 97% Reporting / Analytics 81% Security 92% Multi-Site Management 83% Admin Access Rights 88% Test-to-Product Migration 85% Internationalization 75% Cross Browser Support 90% Performance and Reliability 96%
Nexternal eCommerce Platform Features Storefront Design Tools 74% Product Visualization 85% Recommendations / Personalization 80% Promotions and Discounts 83% Abandoned Cart Tools 55% Product Reviews 85% SEO 76% Content Management 89% Configured Products 88% Product Search and Filtering 88% Intangible Products 91% Checkout Process 87% Shipping Options 86% Tax Display and Processing 89% Payment Processing 88% Order Management 93% Returns / Refunds 88% Inventory Management 85% Cross-Channel Fulfillment 83% Unified Customer Experience 81% Mobile 79% Social Commerce 81% Customer Service 90% Store Locator 89% 3rd-Party Store Integration 83% B2B Features 83% APIs 78% Customization 80% Integrations to Add-on Tools 78% User Management 89% Reporting / Analytics 83% Security 92% Multi-Site Management 93% Admin Access Rights 88% Test-to-Product Migration 82% Internationalization 87% Cross Browser Support 87% Performance and Reliability 90%
nopCommerce Features Storefront Design Tools 86% Product Visualization 81% Recommendations / Personalization 83% Promotions and Discounts 83% Abandoned Cart Tools 67% Product Reviews 77% SEO 79% Content Management 85% Configured Products 81% Product Search and Filtering 80% Intangible Products 73% Checkout Process 80% Shipping Options 80% Tax Display and Processing 83% Payment Processing 80% Order Management 81% Returns / Refunds 76% Inventory Management 85% Cross-Channel Fulfillment 77% Unified Customer Experience 79% Mobile 76% Social Commerce 79% Customer Service 79% Store Locator 76% 3rd-Party Store Integration 76% B2B Features 74% APIs 73% Customization 92% Integrations to Add-on Tools 81% User Management 89% Reporting / Analytics 79% Security 89% Multi-Site Management 89% Admin Access Rights 85% Test-to-Product Migration 79% Internationalization 87% Cross Browser Support 93% Performance and Reliability 85%
Virto Commerce Features Storefront Design Tools 88% Product Visualization 85% Recommendations / Personalization 87% Promotions and Discounts 83% Abandoned Cart Tools 90% Product Reviews 90% SEO 96% Content Management 90% Configured Products 90% Product Search and Filtering 92% Intangible Products 89% Checkout Process 93% Shipping Options 93% Tax Display and Processing 93% Payment Processing 90% Order Management 95% Returns / Refunds 95% Inventory Management 88% Cross-Channel Fulfillment 81% Unified Customer Experience 83% Mobile 92% Social Commerce 88% Customer Service 83% Store Locator 90% 3rd-Party Store Integration 86% B2B Features 93% APIs 88% Customization 93% Integrations to Add-on Tools 94% User Management 88% Reporting / Analytics 85% Security 88% Multi-Site Management 92% Admin Access Rights 87% Test-to-Product Migration 83% Internationalization 96% Cross Browser Support 90% Performance and Reliability 83%
Gumroad Features Product Catalog 99% Guided Selling 99% Configuration Rules 99% Configured Pricing 100% Visual Configuration 99% Ease of Use 95% Pricing Flexibility 99% Discounting 99% Commerical Rules 99% Terms and Conditions 99% Approval Workflow 99% Renewals 99% Grouping 99% Versioning 99% Quote Document Generation 99% Document Customization 99% Ordering 99% Contracts 99% Configuration Ease of Admin 99% Pricing Administration 90% Workflow Management 99% Document Admin 99% Mobile User Support 99% Channel Partner Support 99% eCommerce 99% Customization 99% User Management 99% Reporting / Analytics 99% Test-to-Product Migration 99% Cross Browser Support 99% Performance and Reliability 99% Content Management 99% Configured Products 99% Product Search and Filtering 99% Checkout Process 99% Tax Display and Processing 99% Order Management 99%
FastSpring Features Automation 87% Consolidation 72% Adjustments 70% Collections 87% Dispute Management 69% Packages 74% Discounts 81% Plan Changes 73% Storefront Design Tools 80% Product Visualization 83% Recommendations / Personalization 84% Promotions and Discounts 90% Abandoned Cart Tools 79% Product Reviews 75% Content Management 85% Configured Products 86% Product Search and Filtering 83% Intangible Products 90% Checkout Process 92% Tax Display and Processing 92% Payment Processing 94% Order Management 92% Returns / Refunds 92% Cross-Channel Fulfillment 91% Unified Customer Experience 87% Mobile 89% Social Commerce 84% Customer Service 92% Store Locator 91% 3rd-Party Store Integration 86% B2B Features 83% APIs 84% Customization 83% Integrations to Add-on Tools 84% User Management 88% Reporting / Analytics 82% Security 92% Multi-Site Management 85% Admin Access Rights 89% Test-to-Product Migration 89% Internationalization 92% Cross Browser Support 93% Performance and Reliability 95%

Check Your Ecommerce Solution Offers Round The Clock Support

Customer service is very important when using a ecommerce like Shopify.

When investing in and dealing with a ecommerce for your business, timely customer support is essential.

Customer service includes assistance in installation, training, troubleshooting, upgrading, and cancellation of a product or service.

Your ecommerce solution should offer customer support that includes Phone answering services, Live chat support and Email customer service support.

Shopify and Shopify Plus offer support where clients are able to call or contact the helpdesk via email or a chat service.

Name	Support Rating	Support	Languages
Shopify	8.4	Phone, Email	English
Shopify Plus	8.5	Phone, Email, Live Chat	Danish, German, English, Finnish, French, Hindi, Japanese, Korean, Malay, Dutch, Norwegian, Portuguese, Spanish, Swedish, Thai, Turkish, Chinese (Simplified), Chinese (Traditional)
Volusion	7.3	Phone, Email,	English
WooCommerce	7.4	Phone, Email	Afrikaans, Arabic, Danish, German, English, Finnish, French, Hebrew, Italian, Japanese, Korean, Dutch, Norwegian, Spanish, Swedish, Turkish, Chinese (Simplified)
3dcart	8.4	Phone, Email, Live Chat	English
Big Cartel	8.1	Phone, Email	English
Ecwid	9.6	Phone, Email	German, English, French, Indonesian, Italian, Dutch, Portuguese, Russian, Spanish
Contalog	10.0	Phone, Email	English
Kooomo	9.4	Phone, Email, Live Chat	Xhosa, Tonga (Tonga Islands), Samoan, Maori, Maltese, Fijian, Tibetan, Chinese (Simplified), Vietnamese, Uzbek, Urdu, Ukrainian, Turkish, Thai, Telugu, Tatar, Tamil, Swedish, Swahili, Serbian, Albanian, Spanish, Slovenian, Slovak, Russian, Romanian, Quechua, Portuguese, Polish, Punjabi, Norwegian, Dutch, Nepali, Malay, Mongolian, Macedonian, Marathi, Malayalam, Lithuanian, Latvian, Latin, Korean, Central Khmer, Georgian, Japanese, Italian, Icelandic, Indonesian, Armenian, Hungarian, Croatian, Hindi, Hebrew, Gujarati, Irish, French, Finnish, Persian, Basque, Estonian, English, Greek, German, Danish, Welsh, Czech, Catalan, Bulgarian, Bengali, Arabic, Afrikaans
Ecomchain	9.7	Phone, Email	Arabic, German, English, French, Gujarati, Hindi, Italian, Latin, Malayalam, Nepali, Punjabi, Polish, Portuguese, Spanish, Urdu, Chinese (Simplified)
Trusted Shops	10.0	Phone, Email	English
PayMotion	10.0	Phone, Email	Arabic, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified)
PayKickstart	9.7	Phone, Email, Live Chat	Arabic, Czech, Danish, German, English, French, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Slovenian, Spanish, Serbian, Vietnamese, Chinese (Simplified)
Upclick	4.0	Phone, Email	English
Storbie	9.8	Phone, Email	English
Nexternal eCommerce Platform	9.6	Phone, Email, Live Chat	English
nopCommerce	7.7	Phone, Email	Arabic, German, English, Persian, French, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Vietnamese, Chinese (Simplified)
Virto Commerce	8.9	Phone, Email	German, English, French, Italian, Dutch, Norwegian, Russian, Spanish, Swedish, Chinese (Simplified)
Gumroad	10.0	Phone, Email	English
FastSpring	9.1	Phone, Email, Live Chat	Arabic, Czech, Danish, German, Greek, English, French, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Polish, Portuguese, Russian, Slovak, Spanish, Serbian, Swedish, Turkish, Chinese (Simplified)

Make sure your Ecommerce Solution Offers the Features You Need

Ensure that the ecommerce solution you decide upon provides the exact range of tools your organisation needs. Check ECOMMERCE is a good fit for your business.

Best Ecommerce Software Solution Verdict

An important factor for business owners to consider when looking for a Ecommerce like Shopify is the support and educational resources the Ecommerce platform can offer.

Choose a ecommerce that is considered an industry-leader with a well tested and well known software platform.

If you are thinking of using the Shopify platform you will need to know that Shopify is ecommerce that you can rely on.

Ecommerce Software Frequently Asked Questions

What is the best Ecommerce Solution?

Shopify is the best Ecommerce solution by overall rating based on price, support and feature set.

What is the cheapest Ecommerce Solution?

Shopify is the cheapest Ecommerce solution, price plans start at $29 and goes all the way up too $299 depending on the plan.

Is there a free Ecommerce Solution?

Some Ecommerce providers offer free plans, but its best to go with a provider that 100% is able to fulfill your needs rather than go cheap. Especially for your business.

What is the most popular Ecommerce Solution

The most popular Ecommerce solutions are Shopify, Shopify Plus, Volusion, WooCommerce. This is measured by number of active users and overall rating.

View All of the Top Ecommerce Software Solutions




Shopify



Overall rating	84%
Support Rating	88%
Setup Rating	84%

Shopify was established in 2006.

Shopify Price Table

Price Plan	Price	Price Plan Duration
Basic	$29	Per month
Professional	$79	Per month
unlimited	$299	Per month

Visit Shopify

Shopify Plus



Overall rating	85%
Support Rating	88%
Setup Rating	85%

Shopify Plus was established in 2006.

Shopify Plus Price Table

Price Plan	Price	Price Plan Duration
Mid-Market	$29	Per month
Enterprise	$79	Per month
	$299	Per month

Visit Shopify Plus

Volusion



Overall rating	73%
Support Rating	88%
Setup Rating	73%

Volusion was established in 1999.

Volusion Price Table

Price Plan	Price	Price Plan Duration
Mini	Request Pricing
Plus
Pro	unknown
Premium	unknown
	unknown

Visit Volusion

WooCommerce



Overall rating	74%
Support Rating	88%
Setup Rating	74%

WooCommerce was established in 2005.

WooCommerce Price Table

Price Plan	Price	Price Plan Duration
Small-Business	$0	Per month
Mid-Market	$15	Per month
Enterprise	$35	Per month
	$99	Per month

Visit WooCommerce

3dcart



Overall rating	84%
Support Rating	88%
Setup Rating	84%

3dcart was established in 1997.

3dcart Price Table

Price Plan	Price	Price Plan Duration
3dcart BASIC	$29	Per month
3dcart PLUS	$299
3dcart PRO
3dcart Enterprise	unknown
	unknown

Visit 3dcart

Big Cartel



Overall rating	81%
Support Rating	88%
Setup Rating	81%

Big Cartel was established in 2005.

Big Cartel Price Table

Price Plan	Price	Price Plan Duration
Titanium	Free	Per month
Diamond	$9.99	Per month
Platinum	$19.99	Per month
Gold	$29.99

Visit Big Cartel

Ecwid



Overall rating	96%
Support Rating	88%
Setup Rating	96%

Ecwid was established in 2009.

Ecwid Price Table

Price Plan	Price	Price Plan Duration
Free	$0	Per month
VENTURE	$15	Per month
BUSINESS	$35	Per month
UNLIMITED	$99	Per month
	$12.50	Per year

Visit Ecwid

Contalog



Overall rating	100%
Support Rating	88%
Setup Rating	100%

Contalog was established in 2008.

Contalog Price Table

Price Plan	Price	Price Plan Duration
Basic Terms	$99	Per month
Small Terms	$199	Per month
Growing Terms	$299	Per month

Visit Contalog

Kooomo



Overall rating	94%
Support Rating	88%
Setup Rating	94%

Kooomo was established in 2000.

Kooomo Price Table

Price Plan	Price	Price Plan Duration
Small-Business	Request Pricing
Mid-Market
Enterprise	unknown
	unknown

Visit Kooomo

Ecomchain



Overall rating	97%
Support Rating	88%
Setup Rating	97%

Ecomchain was established in 2001.

Ecomchain Price Table

Price Plan	Price	Price Plan Duration
Small-Business	Request Pricing
Mid-Market
	unknown

Visit Ecomchain

Trusted Shops



Overall rating	100%
Support Rating	88%
Setup Rating	100%

Trusted Shops was established in 1999.

Trusted Shops Price Table

Price Plan	Price	Price Plan Duration
Small-Business	£79	Per month
Mid-Market	£129	Per month
Enterprise	Request Pricing	Per month

Visit Trusted Shops

PayMotion



Overall rating	100%
Support Rating	88%
Setup Rating	100%

PayMotion was established in 2019.

PayMotion Price Table

Price Plan	Price	Price Plan Duration
Small-Business	1.7	one-time/user
Mid-Market
Enterprise	unknown
	unknown

Visit PayMotion

PayKickstart



Overall rating	97%
Support Rating	88%
Setup Rating	97%

PayKickstart was established in 2016.

PayKickstart Price Table

Price Plan	Price	Price Plan Duration
Premium Plan	$99	Per month
Professional Plan	$199	Per month
Basic Plan	$299	Per month
	$79	Per year

Visit PayKickstart

Upclick



Overall rating	40%
Support Rating	88%
Setup Rating	40%

Upclick was established in 2006.

Upclick Price Table

Price Plan	Price	Price Plan Duration
Small-Business	36.16	Per month
Mid-Market
Enterprise	unknown
	unknown

Visit Upclick

Storbie



Overall rating	98%
Support Rating	88%
Setup Rating	98%

Storbie was established in 2007.

Storbie Price Table

Price Plan	Price	Price Plan Duration
Small-Business	$85	Per month
Mid-Market	$125	Per month
Enterprise	$295	Per month

Visit Storbie

Nexternal eCommerce Platform



Overall rating	96%
Support Rating	88%
Setup Rating	96%

Nexternal eCommerce Platform was established in 1995.

Nexternal eCommerce Platform Price Table

Price Plan	Price	Price Plan Duration
Small-Business	Request a Free demo
Mid-Market
	unknown

Visit Nexternal eCommerce Platform

nopCommerce



Overall rating	77%
Support Rating	88%
Setup Rating	77%

nopCommerce was established in 2008.

nopCommerce Price Table

Price Plan	Price	Price Plan Duration
Small-Business	$66.58	Per month
Mid-Market	$99.67	Per month
Enterprise	$299	One Time Free
	$799

Visit nopCommerce

Virto Commerce



Overall rating	89%
Support Rating	88%
Setup Rating	89%

Virto Commerce was established in 2011.

Virto Commerce Price Table

Price Plan	Price	Price Plan Duration
Small-Business	Request Pricing
Mid-Market
Enterprise	unknown
	unknown

Visit Virto Commerce

Gumroad



Overall rating	100%
Support Rating	88%
Setup Rating	100%

Gumroad was established in 2011.

Gumroad Price Table

Price Plan	Price	Price Plan Duration
Small-Business	10	Per month
Mid-Market
Enterprise	unknown
	unknown

Visit Gumroad

FastSpring



Overall rating	91%
Support Rating	88%
Setup Rating	91%

FastSpring was established in 2005.

FastSpring Price Table

Price Plan	Price	Price Plan Duration
Small-Business	Get Price
Mid-Market
	unknown

Visit FastSpring

Ecommerce Alternatives

If you feel some of the above ecommerce solutions are not quiet what you are looking for or perhaps you would just like to see some alternatives. See our highly rated list of ecommerce below.

• Shopify Alternatives
• Shopify Plus Alternatives
• Volusion Alternatives
• WooCommerce Alternatives
• 3dcart Alternatives
• Big Cartel Alternatives
• Ecwid Alternatives
• Contalog Alternatives
• Kooomo Alternatives
• Ecomchain Alternatives
• Trusted Shops Alternatives
• PayMotion Alternatives
• PayKickstart Alternatives
• Upclick Alternatives
• Storbie Alternatives
• Nexternal eCommerce Platform Alternatives
• nopCommerce Alternatives
• Virto Commerce Alternatives
• Gumroad Alternatives
• FastSpring Alternatives

Ecommerce VS Side by Side Comparisons

You can read some of our Ecommerce side by side vs page comparisons.

• Shopify vs 1ShoppingCart
• Shopify vs 2Checkout
• Shopify vs 3dcart
• Shopify Plus vs 1ShoppingCart
• Shopify Plus vs 2Checkout
• Shopify Plus vs 3dcart
• Volusion vs 1ShoppingCart
• Volusion vs 2Checkout
• Volusion vs 3dcart
• WooCommerce vs 1ShoppingCart
• WooCommerce vs 2Checkout
• WooCommerce vs 3dcart
• 3dcart vs 1ShoppingCart
• 3dcart vs 2Checkout
• 3dcart vs 91APP
• Big Cartel vs 1ShoppingCart
• Big Cartel vs 2Checkout
• Big Cartel vs 3dcart
• Ecwid vs 1ShoppingCart
• Ecwid vs 2Checkout
• Ecwid vs 3dcart
• Contalog vs 1ShoppingCart
• Contalog vs 2Checkout
• Contalog vs 3dcart
• Kooomo vs 1ShoppingCart
• Kooomo vs 2Checkout
• Kooomo vs 3dcart
• Ecomchain vs 1ShoppingCart
• Ecomchain vs 2Checkout
• Ecomchain vs 3dcart
• Trusted Shops vs 1ShoppingCart
• Trusted Shops vs 2Checkout
• Trusted Shops vs 3dcart
• PayMotion vs 1ShoppingCart
• PayMotion vs 2Checkout
• PayMotion vs 3dcart
• PayKickstart vs 1ShoppingCart
• PayKickstart vs 2Checkout
• PayKickstart vs 3dcart
• Upclick vs 1ShoppingCart
• Upclick vs 2Checkout
• Upclick vs 3dcart
• Storbie vs 1ShoppingCart
• Storbie vs 2Checkout
• Storbie vs 3dcart
• Nexternal eCommerce Platform vs 1ShoppingCart
• Nexternal eCommerce Platform vs 2Checkout
• Nexternal eCommerce Platform vs 3dcart
• nopCommerce vs 1ShoppingCart
• nopCommerce vs 2Checkout
• nopCommerce vs 3dcart
• Virto Commerce vs 1ShoppingCart
• Virto Commerce vs 2Checkout
• Virto Commerce vs 3dcart
• Gumroad vs 1ShoppingCart
• Gumroad vs 2Checkout
• Gumroad vs 3dcart
• FastSpring vs 1ShoppingCart
• FastSpring vs 2Checkout
• FastSpring vs 3dcart