Every merchant would appreciate an opportunity to have an additional storefront in another place for free. While your online shop may work well, there is no doubt that a second (Instagram) store will help you make more money and grow your business.
Currently, Instagram and Shopify offer E-commerce businesses just that. It is absolutely free and very simple to set up. Here we will discuss how to connect the two platforms.
In 2018, Instagram started its new business, Instagram Shopping, taking its first step into the industry of E-commerce. Instagram Shopping works in the following way:
The primary aim of this option is to increase your sales on both Instagram and Shopify.
Keep in mind that this option does not assume you are conducting two different online shops. The idea is to have two sales channels, which work together to reach more customers and generate more profit for your single store.
One of the best features of your online store on Instagram is an Instagram feed. This feature shows all the posts on Instagram in which your store was mentioned.
Instagram is a great channel for social proof marketing, as it allows you to display both your products and its buyers, who are happy with your product.
In brief, Instagram Shopping allows you to transfer your product catalog from your Shopify store to your Instagram business page.
Here are some more reasons why you should choose selling on Instagram with Shopify.
One of the most important benefits of this selling option is the ability to expand the base of your potential customers. Instagram storefront will provide you with more than one billion potential users. Among all the users of Instagram:
This segregation means that the potential to sell on Instagram is very large.
Speaking about the potential of Instagram, it is worth mentioning that Instagram has the highest engagement rate among all the social networks. Compared to Facebook, which has an engagement rate of 0.09%, the engagement rate of Instagram is 1.22%.
The idea behind these numbers is that Instagram users are more likely to make purchases than the users of Facebook.
The main way to make sure your products are found on Instagram is through the use of images. The following shows how your users find your images:
You can use paid ads in order to show a sponsored post on your users’ pages.
Hashtags are used to make your posts visible to people who do searches for those keywords.
Influencers are people who inform the world and potential customers about your product/service. If you deal with professional influencers, they will post your product’s pictures for payment. In the case of loyal customers, they will brag about having bought your product free of charge.
The newest feature of Instagram is the Shop tab; it is also a very important move into the industry of E-commerce. Your potential clients can press on the Shop tag and find the products of their preferred brands. They will see the recent posts of the companies in a long gallery, and there will be another section suggesting individual products from different shops to the individuals.
Friction in E-commerce refers to all the steps which a customer has to complete before making a purchase. The less steps there are, the better the shopping experience will be. When you connect your Shopify store with Instagram, you minimise those steps. As a result, a customer may make a purchase on Instagram Shopping with just 3 steps.
One of the most effective channels of social proof is to add Instagram feeds to your page at Shopify. You can set up this feature by following these steps:
Scroll down to read our indepth Ecommerce Platforms guide. What you should know, Ecommerce Platforms features, price plans and support. Pros and Cons of Ecommerce Platforms as a ecommerce, everything is explained below.
Sell On Instagram With Shopify Table of Contents
Sell On Instagram With Shopify Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.
Sell On Instagram With Shopify Shopify is listed as the best ecommerce software. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.