Sell On Instagram With Shopify

Sell On Instagram With Shopify

Sell On Instagram With Shopify

Every merchant would appreciate an opportunity to have an additional storefront in another place for free. While your online shop may work well, there is no doubt that a second (Instagram) store will help you make more money and grow your business.

Currently, Instagram and Shopify offer E-commerce businesses just that. It is absolutely free and very simple to set up. Here we will discuss how to connect the two platforms.

Instagram Shopping

In 2018, Instagram started its new business, Instagram Shopping, taking its first step into the industry of E-commerce. Instagram Shopping works in the following way:

  • Instagram uses product-tagging features and allows online merchants and marketers to tag products. You can apply this feature either in an Instagram feed or in the stories section.
  • When visitors view the pictures of your listing they can then click on the certain product in which they are interested. Then visitors will be transferred to the Instagram storefront of your online shop.
  • Those viewers, who want to buy your product, can subsequently buy it directly from Instagram. That means that the buyer can make his purchase inside the application. However, as of now this works only for US users. If you have users outside the US, they must visit your website in order to complete their purchase.

Selling On Instagram With Shopify

The primary aim of this option is to increase your sales on both Instagram and Shopify.

Keep in mind that this option does not assume you are conducting two different online shops. The idea is to have two sales channels, which work together to reach more customers and generate more profit for your single store.

Instagram On Your Shopify Page

One of the best features of your online store on Instagram is an Instagram feed. This feature shows all the posts on Instagram in which your store was mentioned.

Instagram is a great channel for social proof marketing, as it allows you to display both your products and its buyers, who are happy with your product.

Shopify On Your Instagram Page

In brief, Instagram Shopping allows you to transfer your product catalog from your Shopify store to your Instagram business page.

Why Sell On Instagram With Shopify?

Here are some more reasons why you should choose selling on Instagram with Shopify.

New Audience

One of the most important benefits of this selling option is the ability to expand the base of your potential customers. Instagram storefront will provide you with more than one billion potential users. Among all the users of Instagram:

  • Approximately 30% belong to the age range 18-24.
  • Approximately 34% belong to the age range 25-34.

This segregation means that the potential to sell on Instagram is very large.

Customers Looking To Shop

Speaking about the potential of Instagram, it is worth mentioning that Instagram has the highest engagement rate among all the social networks. Compared to Facebook, which has an engagement rate of 0.09%, the engagement rate of Instagram is 1.22%.

The idea behind these numbers is that Instagram users are more likely to make purchases than the users of Facebook.

More Ways To Find Your Brand

The main way to make sure your products are found on Instagram is through the use of images. The following shows how your users find your images:

Instagram Ads

You can use paid ads in order to show a sponsored post on your users’ pages.


Hashtags are used to make your posts visible to people who do searches for those keywords.


Influencers are people who inform the world and potential customers about your product/service. If you deal with professional influencers, they will post your product’s pictures for payment. In the case of loyal customers, they will brag about having bought your product free of charge.

The Shop Tab

The newest feature of Instagram is the Shop tab; it is also a very important move into the industry of E-commerce. Your potential clients can press on the Shop tag and find the products of their preferred brands. They will see the recent posts of the companies in a long gallery, and there will be another section suggesting individual products from different shops to the individuals.

Removing Friction

Friction in E-commerce refers to all the steps which a customer has to complete before making a purchase. The less steps there are, the better the shopping experience will be. When you connect your Shopify store with Instagram, you minimise those steps. As a result, a customer may make a purchase on Instagram Shopping with just 3 steps.

Adding Instagram Feed To Shopify.

One of the most effective channels of social proof is to add Instagram feeds to your page at Shopify. You can set up this feature by following these steps:

  • Download the application of Instagram Feed.
  • Connecting your Instagram account.
  • Customising the Instagram Feed.
  • Adding the Instagram Feed to your Shopify.

Scroll down to read our indepth Ecommerce Platforms guide. What you should know, Ecommerce Platforms features, price plans and support. Pros and Cons of Ecommerce Platforms as a ecommerce, everything is explained below.

Overview of Sell On Instagram With Shopify

Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.

Shopify is listed as the best ecommerce software related to Ecommerce Platforms. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.

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