Selling In Japan Table of Contents
The first thing you need to know about selling products in Japan is that the marketplace is very competitive. The market Is so competitive that you will have to be able to move and adjust your selling strategies. You have to consider that since Japanese companies have a different culture and were more sophisticated technologically than I was, I would have to up my marketing game.
In Japan the desire for the brand name drove Japanese purchase decisions and willingness to pay more for their desired goods. As I continued my studies of the Japanese market, I found that the marketplace had become highly saturated with products that were well known in the United States. Many of the products I found available in the American market were the same items I found in Japan. I realised that the key to learning how to sell to Japanese corporations was finding a way to market the items in my target market without competing with each other. I became quite lucky because I discovered the secret to selling to Japanese corporations, which was why I enjoyed success in the Japanese market.
In the year 2022, selling in Japan will be a big deal, and it will be challenging for you to be successful if you do not know anything about the Japanese market. First of all, it takes time to change your mode of operation from a local to an international seller. It means that you need to have a perfect business plan and the proper marketing skills. Many of the entrepreneurs who chose to work in the online selling industry in Japan have discovered that they need to develop their skills in marketing. If you want to sell in Japan, you need to understand the way the market works.
For example, if you are a local seller, you may have good prices because you can set your prices according to the average price of your selling items. However, you won't be able to make a huge profit unless you increase your volume. On the other hand, if you plan to become a highly successful business person and wish to increase your sales, you should get some help from the GDP or the direct shipment fee that the local distributors pay. For instance, if you sell five hundred dollars' worth of goods per month in the Tokyo area, you should not expect to get the equivalent of ten thousand dollars per month. If you think you will do well in the area, it would be better to set your local shipping rate at two per cent above the national rate. Your local distributors will also charge a very high amount of processing fees and other surcharges that they can use to make their profit.
If you want to start selling in Japan, you must have an e-commerce site to keep your costs down. Although setting up an online store in Japan is quite expensive, you can always set it up for free using the services of a specialised website development company. You can also save a lot of money by setting up a free seller account and using it exclusively for your Japanese businesses.
With the strong support from the Japanese government and the technological advancement that the Japanese internet industry has gone through, online retail transactions in Japan have reached a high growth rate. The growth rate of online shopping in Japan is due to several reasons: the increasing demand of foreign companies to tap into the massive untapped consumer base in Japan. Another reason is the presence of many reputable e-Commerce platforms such as Amazon Japan and Rakuten. They allow the shoppers in Japan to do their online buying and selling from the comfort of their home by just accessing the web browser of their choice. It will give not only the shoppers but also the sellers the opportunity of earning higher margins in the form of commission.
To address the needs of the online shopper in Japan, many international brands have set up their shop in Japan with the help of local affiliates. It has helped them gain a strong foothold in the lucrative Japanese market, and even some popular Japanese brands have established their online presence. Some notable examples include the Japanese firm Seven Lucky Money, the world-renowned discount shop Seven Clashes, and Toshiba's fast-paced electronics giant. These firms have established their websites to meet the ever-growing demands of Japanese consumers by providing them with affordable merchandise on the internet.
With the support from the government and the technological advancement of the Japanese internet industry, online retail shopping in Japan has reached a new high in the world market. It has enabled the shoppers in Japan to buy anything from anywhere in the world. They can now buy products online from their home in Japan to buying a new car in China, and even buy tickets to the latest concert in London or tickets for a successful boxing match in New York. With all these facilities, the online retail market in Japan is now considered one of the most lucrative markets in the world. Online shopping in Japan has thus become a new means of boosting the Japanese economy.
Clothing categories lead the market in Japan more than any other type of product. Over 52% of Japan's entire online e-commerce expenditure has been for clothing, the second most popular category. The online market size for clothing grew by 7.6% in 2022 alone. Food and drinks have also multiplied in the country over the last few years.
The leading clothing product in Japan right now is women's clothing. It is prevalent among women, and the sales of these products are always steady. Other categories include outerwear such as swimwear, beachwear, sportswear, etc., and children's clothing. Furniture is also a leading category in Japan. Some of the top furniture products include home furnishing sets, sofas, chairs, lamps, bookshelves, etc.
Over the past few years, food products have also grown massively. Fast-food chains have also become very popular in this country. In terms of other products, it is hard to think of one that isn't available in Japan. Clothing is the largest item in this category, which leads the market in Japan to grow each year. Other items that are growing in popularity in Japan are lingerie, sportswear, and children's clothing. The demand for these clothing items is growing on a day to day basis. The main leads in Japan are in the clothing department, with electronics and appliances leading the way.
Most people who travel to Japan often wonder what they can find in the available stores. Many products are in high demand that can be found in speciality stores in most large cities like Tokyo, Nagoya, and Seoul. Some items like sushi, noodles, tempura, beef and seafood are more expensive, so the average person will be pleased to see they can easily find these items in most big cities in Japan.
One area that is often overlooked when people are shopping in Japan is clothing. The markets are so large, and there are so many different consumer goods available on the open market that it is hard to determine what is right for you. When visiting Japan, you should research the type of clothing available and what they are called. Many items are categorised under clothing like Kimono and many other names. You will also come across western style wear in some markets. It is essential to know what is considered western wear in Japan.
One of the best places you can go when looking for the best consumer goods in Japan is online. The internet is one of the largest shopping venues that anyone can go to today. Shopping in Japan is so much more exciting when you consider the options available to you. If you do your research online, you will see how much there is to choose from and the available quality. Japanese consumers spend tons of money every year on consumer goods as their economy remains slow compared to ours.
Cross border shopping is becoming very popular worldwide, and the same goes for Japan. Many people from different countries choose to cross into Japan to do their shopping because of the low prices compared to shopping in other countries. The Japanese offer some of the cheapest goods around the world. Not only are the goods cheaper but the service is much better.
You will be surprised to know that the people shopping in Japan can speak different English words and many of them even have good English accents. The people say it amicably, which is why so many people love to shop in Japan. One of the best parts of cross border shopping is that you do not have to carry any cash or coins with you because they know that it may not be easy for you to pay at the point of sale.
In fact, many of them operate on a card payment system. If you do not like the idea of giving your card information to all of the stores in Japan, then you can always use the money exchange services which are available in many places. The rates offered to you for these services are usually very reasonable, meaning you can save money on your shopping trips. Also, when it comes to shopping in Japan, you will find that the service providers in Japan are ready to help, and you do not have to wait too long for them to arrive on your doorstep.
Scroll down to read our indepth Ecommerce Platforms guide. What you should know, Ecommerce Platforms features, price plans and support. Pros and Cons of Ecommerce Platforms as a ecommerce, everything is explained below.
Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.
Shopify is listed as the best ecommerce software related to Ecommerce Platforms. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.