South Africa Ecommerce

South Africa Ecommerce

South Africa Ecommerce

Assessment Of Current Buyer Behaviour In Market

apparel and clothing, led by media items are the top commodity group for eCommerce in South Africa. The majority of the food supply platforms also have progress, both in foodstuffs and fast foods. In South Africa, UberEATS is available to compete with Mr. Delivery, the local network. Online sales and coupons are pricing sensitive to consumers. South Africans devote more time online looking at higher sales and finding social media product tips.

Sales And Regulations For Local Ecommerce

E-Commerce Cross-Border

South Africans mostly buy from South African websites or online markets, but 27% from the US and 14% from Europe. The U.S. edition of is South Africa's third most popular e-commerce destination. If a South African buys products exceeding ZAR10 000 ($580) or more than 3 times a year they would have to obtain importers' code, regardless of whether they are for private or corporate use.

Payment Online

The most used payment types are credit card and debit card. Consumers are now using online banking e-wallet and EFT systems. The Payment Association of South Africa ordered the use of 3D Secure in 2014 due to the increase in the number of credit card frauds. Marketers also indicated that more versatility has declined market cart abandonment by applying the 3D Safe to online purchases in recent years. Roughly 71% of prospective consumers already leave their carts due to a payment failure.

Mobile E-Commerce

Most mobile phones have substituted wallets because banks, card operators, merchants, and telecom firms provide alternate cash as a source of payments. M-commerce has gone beyond mobile banking to credit transfers and credit transactions, where smartphones are used to pay for products and services.

The rapid rise in the number of smartphone calls and weak fixed-line connectivity make M-commerce particularly appealing for South Africa. This offers online retailers a huge opportunity when there are plans to expand their smartphone expenditure. In order to improve the shopping experience, companies must integrate mobile optimization into their e-commerce offers.

Digital Marketing

Social networking sites in South Africa are becoming increasingly prevalent as marketing tools. Over 90% of leading brands in South Africa advertise on social media sites. Consumer demand has stalled for most networks, but customer participation has intensified.

Major Buying Holidays

Major online shopping days like Black Fridays and Cyber Mondays in South Africa are common, providing retailers with opportunities to attract more consumers.

Selling Factors And Techniques

The introduction of new goods on the South African market needs intensive market analysis and publicity in order to determine the purchasing habits and tastes of prospective buyers. This is particularly true of unknown brands because South Africans are very aware of their brand names.

The industry is extremely competitive and strong market segmentation awareness is essential to consider where new products can be placed and how. SEM or socio-economic measures is used by digital marketers in SA, which measures families and individuals by which things they have in their households and which public facilities they are having access to.

Changing several industry aspects in South Africa and imposing new rules on suppliers and service providers, since 2011, as amended by Amendments to the Consumer Protection Act (CPA). This regulatory system seeks, among other things, to protect the customer through product liability regulations, advertising and marketing policies, and equity in consumer contracts. The CPA moves the burden of evidence from customer to seller. The CPA also, in contrast to the franchisor, gives the franchisee the same consumer rights status.


In general, prices are market-driven with the exception of petrol and some commodities. Value Added Tax is at 15 percent and extends to all products and services by South Africa, except for a few food items. The exports are negligible and the imported capital goods are not subject to VAT. There is a VAT moratorium on imports and exports in Industrial Development Zones (IDZ), provided that the finished commodity is exported.

Sales Service/Customer Support

After-sale service is extremely essential for prospective customers, particularly for technical and spare part services, in the South African consumer sector. Many consumers in South Africa base purchase decisions on reliable after-sales service, particularly for luxury high-end products like electronic tools.

For existing brands and new brands that break into the market, it is best to designate a central dealer that supplies spare parts and performs servicing and repair. South African customers are increasingly worried about the product and after-sales support as the South African market is becoming more competitive. There is a Competitive advantage for foreign businesses bringing good customer services to the industry.

Scroll down to read our indepth Ecommerce Platforms guide. What you should know, Ecommerce Platforms features, price plans and support. Pros and Cons of Ecommerce Platforms as a ecommerce, everything is explained below.

Overview of South Africa Ecommerce

Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.

Shopify is listed as the best ecommerce software related to Ecommerce Platforms. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.

Best ECOMMERCE Solution By Rating

Get our stories delivered

From us to your inbox weekly.

Learn more about Shopify. Try Shopify now