Turkey Ecommerce

Turkey Ecommerce

Turkey Ecommerce

The Ecommerce Market In Turkey

Turkey is the 20th biggest e-commerce industry is set to outperform Switzerland and Poland, with a turnover of 11 billion US$.

The Turkish eCommerce industry has increased by 43% and helped bring the global growth rate to 26% by 2020. E-commerce revenues are also increasing. New markets are evolving, with space for further expansion is available in developed markets. For the next few years, global demand will continue. Their growing middle class and lagging offline shopping infrastructure will push East and Southeast Asia to do so.

Online sales of physical products to private consumers are included in the eCommerce industry (B2C). Purchases by device and mobile shops via smartphones and tablets are included in this definition. The following is not specified by e-commerceDB: digitally distributable (i.e. travel tickets), dedicated online stores to digital media download or stream, B2B-based online stores, and purchases between a private entity (C2C) within the eCommerce industry.

Most Stores Online

Hepsiburada.com is the largest player in the Turkish eCommerce market. In 2020, the company had revenue of $987 million. The trendyol.com also followed by US$ 792 million revenue and US$ 460 million revenue from lcwaikiki.com. In all, 20% of Turkey's online revenues account for the top three stores.

The ranks of each store depend on the store generating revenue. These stores can either be domestic in focus and can only be sold in their main country or run globally. Only income generated in Turkey was taken into account for this assessment. Ciceksepeti.com is one of Turkey's fastest expanding stores. Sales of approximately US$0.2 billion were reported in 2020. The previous year's sales increase stood at 59%.

The Scale Of The Market And Growth Rate

In the following years, market development in Turkey is likely to continue, as the Statista Digital Market Outlook indicates. The compound annual rate of growth (CAGR 20-24) has been forecast to reach 20 percent for the next four years. This decrease shows a relatively flooded market compared to a 43% year-on-year increase. The 40 percent online penetration of Turkey is another sign of a concentration of the industry, that is, 40 percent of Turkish populations purchased at least one commodity online in 2020.

Ecommerce takes five categories into account. Fashion is Turkey's biggest segment accounting for 42% of Turkey's eCommerce sales. Followed by electronics and media 21%, toys, hobby and brand news, 18 percent, 11 percent of furniture and appliances, and the remaining 7 percent are food and personal care.

Top Suppliers Of Shipping Services

In Turkey, Yurtici Kargo is the leading supplier of online stores. Of those businesses, 43 percent have named Yurtici Kargo as one of their suppliers for which service they use for transporting their products. Moreover, at a clip of 24% and 15%, MNG Kargo and UPS rank among the top three online shopping firms in Turkey.

Shipping information is focused on orders from the main country of the store which is the one where most of its online revenues are produced. It's in Turkey in this situation. The Only stores that can be considered are the ones that provide details about their suppliers.

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Overview of Turkey Ecommerce

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