What Is Digital Marketing Strategy

What Is Digital Marketing Strategy

What Is Digital Marketing Strategy

In these days, the main part of the marketing strategies of all industries is digital. This is because customers and businesses are online and you need a digital strategy to reach them.

In this article, we will discuss how to create an efficient digital marketing strategy.

The Definition Of Marketing Strategy.

It is a plan aimed to reach a certain marketing-related purpose using concentrated and achievable means. Your marketing strategy will heavily depend on the type of your business.

A marketing strategy, as well as all kind of strategies, consists of the following three parts:

  • Setting your challenge
  • Defining the policy to deal with the challenge
  • Set targeted actions to realize the policy.

The specific actions, which you choose to reach the goal of your marketing strategy, are marketing tactics.

In brief, a strategy is your focused plan to reach your goal, and tactics are definable steps in the framework of your strategy, which help you achieve your goal.

Basic Marketing Strategies

Here are some examples of marketing strategies:

  • Publication of a blog
  • Ads on social networks such as Facebook Ads or Instagram Ads
  • Offering free tutorials
  • SEO optimization of your website
  • Conducting a webinar, etc.

Definition Of Digital Marketing Strategy

A digital marketing strategy aims to achieve your digital goals using paid, earned and owned media.

Digital Marketing Campaign

Digital marketing campaigns are the concrete actions in the framework of your digital marketing strategy, which help you in achieving your targeted goals.

Steps To Create A Digital Marketing Strategy

There are seven basic steps, which will help you to create your digital marketing strategy.

  • Build the profile of your buyers
  • Defining your goals, as well as necessary digital marketing tools
  • Evaluate available digital channels and assets
  • Implement audit and planning of your owned marketing campaigns
  • Implement audit and planning of your earned marketing campaigns
  • Implement audit and planning of your paid marketing campaigns
  • Summarizing your digital marketing campaign.

Lets discuss each of them.

1. Build The Profile Of Your Buyers

Buyer personas represent your ideal customer. You can create them by doing researches, surveys and interviews with your target customers.

You can also create the personas of your buyers by the segmentation of your audience. Here are some examples of information you will need to create a useful buyer persona.

Quantitative and Demographic Information

  • Geographical location
  • Age of customers
  • Income
  • Job Title

Qualitative and Psychographic Information

  • Goals of customers
  • Challenges
  • Preferences/Interests
  • Priorities

2. Defining your goals, as well as necessary digital marketing tools

Your marketing goals must always be connected to the main purpose of your business.

It is important to be able to measure the achievements of your strategy using the right digital marketing tools.

3. Evaluate digital channels and assets available for you

Before including different digital marketing channels in your digital marketing strategy, you should analyze what you have. Explore all of them in order to understand your owned, earned, and paid media.

Owned Media

This includes the digital assets, which are the ownership of your company (your website, social network accounts or blog content). Owned media can also include your any off-site content.

Earned Media

Earned media is what you have earned as a result of implementation of word-of-mouth marketing. You can earn media via distributing content, using PR or delivering a customer experience. In brief, earned media is your recognition.

Paid media includes paid channels or assets, which you buy to attract your buyers’ attention. For example, paid ads, paid or sponsored social media posts, etc.

4. Implement audit and planning of your owned marketing campaigns

Owned media almost always has the form of content. About us site page, description of products and services, Ebooks, infographics – all these are content.

Audit Your Existing Content

Analyze your existing owned media, assess them in accordance with the previous experience. You need to understand what is working well and what is not to be able to plan your future content correctly.

The next step is to identify the gaps in your content and based on that develop your content creation plan.

5. Implement audit and planning of your earned marketing campaigns

As in the previous step, you have to evaluate and analyze the efficiency of your earned media. This is to understand where to concentrate your time.

6. Implement audit and planning of your paid marketing campaigns

The process is again the same. The idea is to understand where you should invest your money and where not. The result would be to have the clear picture of which paid platforms you will continue to use and those you will remove from your digital marketing strategy.

7. Summarizing your digital marketing campaign.

After implementing the mentioned steps, you have to bring them together and summarize in your document.

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Overview of What Is Digital Marketing Strategy

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Shopify is listed as the best ecommerce software related to Ecommerce Platforms. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.

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