Manufacturer's Suggested Retail Price (MSRP). It's the price at which the manufacturer suggests to the retailers to sell their products. It's also called the recommended retail price (RRP), the list price, or the suggested retail price (SRP). The manufacturer's suggested retail price is not a minimum price or price ceiling, but it reflects most buyers’ expected price.
MSRP mostly applies to higher-priced products or branded products. It serves as a point that compels buyers to pay for goods from shop to shop. MSRP is mostly used by automobiles.
The reason for the manufacturers suggested retail price is to normalize the selling price of goods at different retail shops. The manufacturer's suggested retail price is used as a measure to control the deceptive pricing methods and regulate the price of products with an area of the company's retail outlet.
Another reason for MSRP is to make sure that essential and main products are always available at a reasonable price without denying producers an equitable return on investment. It allows everyone involved in a transaction to earn a profit at the end of the sale.
Since the price is suggested, retailers can sell goods purchased from the producer at the suggested price from or below it. The act of selling the goods below the suggested price is prevalent in a situation where the producer sets a high suggested price while the retailer purchased the goods at a low price. The retailer can as well decide to reduce the price so as to gain more customers and reduce inventory.
The manufacturer’s suggested retail price in different products but it’s mostly used in the automobile industry.
In the United States, automobile manufacturers are required by law to show the product's price on the spec sheet or windshield. Also, in the US, this suggested price is placed at the window sticker which gives MSRP the name sticker price.
MSRP is totally different from the invoice price that the dealer pays to the producer. The manufacturer’s suggested retail price is used by buyers as the negotiation price before settling for the right price.
Invoice price also known as dealer cost is the cost on the invoice manufacturers send to retailers when they buy a car from the factory. In other words, the invoice price is the final price the dealer paid for the product he bought.
The knowledge of invoice price is essential when buying an automobile, as it gives you an idea of the likely discount range.
The manufacturer's suggested retail price is the same in all retail outlets because the price is set by the manufacturer. MSRP should represent the total cost of manufacturing a product and sales procedures. The normal retailers' profit margin is also taken into consideration while making the suggested product price by the manufacturer. However, the suggested price is set so all parties involved could make a profit from the final sale; from manufacturer down to retailers.
Retailers can charge a price below the Manufacturer's suggested retail price, however, the price will depend on the cost of goods from the wholesaler. The factors that determine the wholesale price is the quantity purchased and where it was purchased from; for example, a wholesaler can buy goods directly from the manufacturer in large quantity or from a distributor in smaller quantity, the price from these two varies a lot from low price to relatively high price respectively.
Sometimes the MSRPs are manipulated to a high figure; retailers do this to market a product and display it at a lower price to show the buyers that they are getting a better deal.
The Manufacturer's suggested retail price contradicts the competition theory. The theory allows all companies in the market to be price takers and to not influence the market price of their goods. However, the use of the Manufacturer's suggested retail price enables the producers to set their product price, and sometimes higher than the normal price with the intent of having an adverse effect on final consumers.
Scroll down to read our indepth Ecommerce Platforms guide. What you should know, Ecommerce Platforms features, price plans and support. Pros and Cons of Ecommerce Platforms as a ecommerce, everything is explained below.
What Is MSRP Table of Contents
What Is MSRP Shopify is a software company that specialises in ecommerce software for small to enterprise level businesses.
What Is MSRP Shopify is listed as the best ecommerce software. Shopify was founded in 2006 in Ottawa, Canada and currently has over 6,124 employees registered on Linkedin.
Lets see how Shopify compare to other ecommerce platforms out there.
Name | Rating | Established | Head Office |
---|---|---|---|
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9.9 | 2006 | Ottawa, Canada |
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9.86 | 2009 | Austin, TX |
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9.8 | 2006 | Ottawa, Canada |
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9.8 | 2005 | San Francisco, CA |
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9.7 | 2009 | San Francisco, CA |
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9.7 | 1999 | Austin, TX |
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9.7 | 1997 | Tamarac, FL |
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9.7 | 2005 | Salt Lake City, UT |
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9.7 | 2009 | Encinitas, CA |
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9.6 | 2008 | Chennai, Tamil Nadu |
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9.6 | 2001 | Frisco, TX |
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9.6 | 2000 | Dublin, Ireland |
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9.6 | 2016 | Carmel, IN |
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9.6 | 2019 | Victoria, Canada |
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9.6 | 1999 | Cologne, Germany |
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9.6 | 2006 | Montreal, Canada |
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9.5 | 2007 | Wellington, New Zealand |
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9.4 | 1995 | Seven Fields, PA |
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9.2 | 2008 | Yaroslavl, Russia |
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9.2 | 2011 | Los Angeles, CA |
*please check with the vendors directly for the latest pricing.
Name | Price | Duration |
---|---|---|
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$29 - $299 | Per month, Per month, Per month, |
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$RequestPricing - $RequestPricing | |
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$29 - $299 | Per month, Per month, Per month, |
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$0 - $99 | Per month, Per month, Per month, Per month, Per year, Per year, Per year, |
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$2.6%+10¢ - $2.6%+10¢ | |
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$RequestPricing - $RequestPricing | |
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$29 - $299 | Per month, |
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$9.99 - $Free | Per month, Per month, Per month, |
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$0 - $99 | Per month, Per month, Per month, Per month, Per year, Per year, Per year, |
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$99 - $299 | Per month, Per month, Per month, |
![]() |
$RequestPricing - $RequestPricing | |
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$RequestPricing - $RequestPricing | |
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$79 - $299 | Per month, Per month, Per month, Per year, Per year, Per year, |
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$1.7 - $1.7 | one-time/user, |
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$RequestPricing - $£79 | Per month, Per month, Per month, |
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$36.16 - $36.16 | Per month, |
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$85 - $295 | Per month, Per month, Per month, |
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$RequestaFreedemo - $RequestaFreedemo | |
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$66.58 - $799 | Per month, Per month,One Time Free, |
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$RequestPricing - $RequestPricing |
Name |
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Shopify Features
|
BigCommerce Features
|
Shopify Plus Features
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WooCommerce Features
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Square ECommerce Features
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Volusion Features
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3dcart Features
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Big Cartel Features
|
Ecwid Features
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Contalog Features
|
Ecomchain Features
|
Kooomo Features
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PayKickstart Features
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PayMotion Features
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Trusted Shops Features
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Upclick Features
|
Storbie Features
|
Nexternal eCommerce Platform Features
|
nopCommerce Features
|
Virto Commerce Features
|
Customer service is very important when using a ecommerce like Shopify.
When investing in and dealing with a ecommerce for your business, timely customer support is essential.
Customer service includes assistance in installation, training, troubleshooting, upgrading, and cancellation of a product or service.
Your ecommerce solution should offer customer support that includes Phone answering services, Live chat support and Email customer service support.
Shopify and BigCommerce offer support where clients are able to call or contact the helpdesk via email or a chat service.
Name | Support Rating | Support | Languages |
---|---|---|---|
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8.4 | Phone, Email | English |
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8.2 | Phone, Email | English |
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8.5 | Phone, Email, Live Chat | Danish, German, English, Finnish, French, Hindi, Japanese, Korean, Malay, Dutch, Norwegian, Portuguese, Spanish, Swedish, Thai, Turkish, Chinese (Simplified), Chinese (Traditional) |
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7.4 | Phone, Email | Afrikaans, Arabic, Danish, German, English, Finnish, French, Hebrew, Italian, Japanese, Korean, Dutch, Norwegian, Spanish, Swedish, Turkish, Chinese (Simplified) |
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8.0 | Phone, Email | English |
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7.3 | Phone, Email, | English |
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8.4 | Phone, Email, Live Chat | English |
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8.1 | Phone, Email | English |
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9.6 | Phone, Email | German, English, French, Indonesian, Italian, Dutch, Portuguese, Russian, Spanish |
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10.0 | Phone, Email | English |
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9.7 | Phone, Email | Arabic, German, English, French, Gujarati, Hindi, Italian, Latin, Malayalam, Nepali, Punjabi, Polish, Portuguese, Spanish, Urdu, Chinese (Simplified) |
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9.4 | Phone, Email, Live Chat | Xhosa, Tonga (Tonga Islands), Samoan, Maori, Maltese, Fijian, Tibetan, Chinese (Simplified), Vietnamese, Uzbek, Urdu, Ukrainian, Turkish, Thai, Telugu, Tatar, Tamil, Swedish, Swahili, Serbian, Albanian, Spanish, Slovenian, Slovak, Russian, Romanian, Quechua, Portuguese, Polish, Punjabi, Norwegian, Dutch, Nepali, Malay, Mongolian, Macedonian, Marathi, Malayalam, Lithuanian, Latvian, Latin, Korean, Central Khmer, Georgian, Japanese, Italian, Icelandic, Indonesian, Armenian, Hungarian, Croatian, Hindi, Hebrew, Gujarati, Irish, French, Finnish, Persian, Basque, Estonian, English, Greek, German, Danish, Welsh, Czech, Catalan, Bulgarian, Bengali, Arabic, Afrikaans |
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9.7 | Phone, Email, Live Chat | Arabic, Czech, Danish, German, English, French, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Slovenian, Spanish, Serbian, Vietnamese, Chinese (Simplified) |
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10.0 | Phone, Email | Arabic, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified) |
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10.0 | Phone, Email | English |
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4.0 | Phone, Email | English |
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9.8 | Phone, Email | English |
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9.6 | Phone, Email, Live Chat | English |
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7.7 | Phone, Email | Arabic, German, English, Persian, French, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Vietnamese, Chinese (Simplified) |
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8.9 | Phone, Email | German, English, French, Italian, Dutch, Norwegian, Russian, Spanish, Swedish, Chinese (Simplified) |
Ensure that the ecommerce solution you decide upon provides the exact range of tools your organisation needs. Check ECOMMERCE is a good fit for your business.
An important factor for business owners to consider when looking for a Ecommerce like Shopify is the support and educational resources the Ecommerce platform can offer.
Choose a ecommerce that is considered an industry-leader with a well tested and well known software platform.
If you are thinking of using the Shopify platform you will need to know that Shopify is ecommerce that you can rely on.
Shopify is the best Ecommerce solution by overall rating based on price, support and feature set.
Shopify is the cheapest Ecommerce solution, price plans start at $29 and goes all the way up too $299 depending on the plan.
Some Ecommerce providers offer free plans, but its best to go with a provider that 100% is able to fulfill your needs rather than go cheap. Especially for your business.
The most popular Ecommerce solutions are Shopify, BigCommerce, Shopify Plus, WooCommerce. This is measured by number of active users and overall rating.
Overall rating | 84% |
Support Rating | 88% |
Setup Rating | 84% |
Price Plan | Price | Price Plan Duration |
Basic | $29 | Per month |
Professional | $79 | Per month |
unlimited | $299 | Per month |
Overall rating | 82% |
Support Rating | 88% |
Setup Rating | 82% |
Price Plan | Price | Price Plan Duration |
Standard | Request Pricing | |
Plus | ||
Pro | unknown | |
Enterprise | unknown | |
unknown |
Overall rating | 85% |
Support Rating | 88% |
Setup Rating | 85% |
Price Plan | Price | Price Plan Duration |
Mid-Market | $29 | Per month |
Enterprise | $79 | Per month |
$299 | Per month |
Overall rating | 74% |
Support Rating | 88% |
Setup Rating | 74% |
Price Plan | Price | Price Plan Duration |
Small-Business | $0 | Per month |
Mid-Market | $15 | Per month |
Enterprise | $35 | Per month |
$99 | Per month |
Overall rating | 80% |
Support Rating | 88% |
Setup Rating | 80% |
Price Plan | Price | Price Plan Duration |
Free | 2.6% + 10¢ | |
Starter | ||
Pro | unknown | |
Business | unknown | |
unknown |
Overall rating | 73% |
Support Rating | 88% |
Setup Rating | 73% |
Price Plan | Price | Price Plan Duration |
Mini | Request Pricing | |
Plus | ||
Pro | unknown | |
Premium | unknown | |
unknown |
Overall rating | 84% |
Support Rating | 88% |
Setup Rating | 84% |
Price Plan | Price | Price Plan Duration |
3dcart BASIC | $29 | Per month |
3dcart PLUS | $299 | |
3dcart PRO | ||
3dcart Enterprise | unknown | |
unknown |
Overall rating | 81% |
Support Rating | 88% |
Setup Rating | 81% |
Price Plan | Price | Price Plan Duration |
Titanium | Free | Per month |
Diamond | $9.99 | Per month |
Platinum | $19.99 | Per month |
Gold | $29.99 | |
Overall rating | 96% |
Support Rating | 88% |
Setup Rating | 96% |
Price Plan | Price | Price Plan Duration |
Free | $0 | Per month |
VENTURE | $15 | Per month |
BUSINESS | $35 | Per month |
UNLIMITED | $99 | Per month |
$12.50 | Per year |
Overall rating | 100% |
Support Rating | 88% |
Setup Rating | 100% |
Price Plan | Price | Price Plan Duration |
Basic Terms | $99 | Per month |
Small Terms | $199 | Per month |
Growing Terms | $299 | Per month |
Overall rating | 97% |
Support Rating | 88% |
Setup Rating | 97% |
Price Plan | Price | Price Plan Duration |
Small-Business | Request Pricing | |
Mid-Market | ||
unknown |
Overall rating | 94% |
Support Rating | 88% |
Setup Rating | 94% |
Price Plan | Price | Price Plan Duration |
Small-Business | Request Pricing | |
Mid-Market | ||
Enterprise | unknown | |
unknown |
Overall rating | 97% |
Support Rating | 88% |
Setup Rating | 97% |
Price Plan | Price | Price Plan Duration |
Premium Plan | $99 | Per month |
Professional Plan | $199 | Per month |
Basic Plan | $299 | Per month |
$79 | Per year |
Overall rating | 100% |
Support Rating | 88% |
Setup Rating | 100% |
Price Plan | Price | Price Plan Duration |
Small-Business | 1.7 | one-time/user |
Mid-Market | ||
Enterprise | unknown | |
unknown |
Overall rating | 100% |
Support Rating | 88% |
Setup Rating | 100% |
Price Plan | Price | Price Plan Duration |
Small-Business | £79 | Per month |
Mid-Market | £129 | Per month |
Enterprise | Request Pricing | Per month |
Overall rating | 40% |
Support Rating | 88% |
Setup Rating | 40% |
Price Plan | Price | Price Plan Duration |
Small-Business | 36.16 | Per month |
Mid-Market | ||
Enterprise | unknown | |
unknown |
Overall rating | 98% |
Support Rating | 88% |
Setup Rating | 98% |
Price Plan | Price | Price Plan Duration |
Small-Business | $85 | Per month |
Mid-Market | $125 | Per month |
Enterprise | $295 | Per month |
Overall rating | 96% |
Support Rating | 88% |
Setup Rating | 96% |
Price Plan | Price | Price Plan Duration |
Small-Business | Request a Free demo | |
Mid-Market | ||
unknown |
Overall rating | 77% |
Support Rating | 88% |
Setup Rating | 77% |
Price Plan | Price | Price Plan Duration |
Small-Business | $66.58 | Per month |
Mid-Market | $99.67 | Per month |
Enterprise | $299 | One Time Free |
$799 |
Overall rating | 89% |
Support Rating | 88% |
Setup Rating | 89% |
Price Plan | Price | Price Plan Duration |
Small-Business | Request Pricing | |
Mid-Market | ||
Enterprise | unknown | |
unknown |
If you feel some of the above ecommerce solutions are not quiet what you are looking for or perhaps you would just like to see some alternatives. See our highly rated list of ecommerce below.
You can read some of our Ecommerce side by side vs page comparisons.
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